All Episodes

August 17, 2023 60 mins
If you're feeling frustrated and overwhelmed because your current website design is not attracting diverse customers or fostering a sense of connection, then you are not alone! Perhaps you've been relying on generic templates and stock images, failing to capture the unique experiences of your target audience. Instead of cultivating empathy and inclusivity, your website may be leaving potential customers feeling unseen and excluded. What's a heart-centered small business owner to do?

Thankfully, Iris Goldfeder is here to break down the essentials of accessibility, inclusion, and empathic design. (And by here, I mean literally on the floor of FAN EXPO Chicago with Annie!) It's a must-listen for nerds, empaths, and technology haters alike. Then, Iris and Annie share lessons learned from The Mandalorian, and go searching FAN EXPO for Grogu (aka Baby Yoda aka The Child). Trust us, this is the way (to fix your website)!

Resources:
- Connect with Iris through the GasStoveCreative website and her Linkedin.
- Don't forget to check out her podcast, GasStoveCreative presents The Cookbook.

FAN EXPO Acknowledgement and Gallery:
This episode was made possible by the generosity and support of FAN EXPO Chicago's media and PR team. THANK YOU!

To see a gallery of Iris and Annie's favorite Mandalorian finds, visit http://www.anniepruggles.com/grogu

Special thanks to The Legging Lass, Whirl & Twirl, EWAcats, DisParody, The CroChic Shop, Tristan Young, The Pink Yodette, and Drew Blank (who was also featured in last year's episode!) for allowing me to include and share your art with this episode. Again, the link to the gallery is http://www.anniepruggles.com/grogu

ABOUT FAN EXPO HQ:
FAN EXPO HQ is the largest comic con producer in the world. Collectively it hosts more than one million fans annually at FAN EXPO Canada™, MEGACON Orlando, FAN EXPO Dallas™, FAN EXPO Boston™, FAN EXPO Denver, FAN EXPO San Francisco, Calgary Comics & Entertainment Expo, FAN EXPO Vancouver™, Toronto Comicon, Dallas FAN FESTIVAL and Edmonton Comics & Entertainment Expo. In 2022, FAN EXPO HQ presents six new shows previously organized by Wizard World: FAN EXPO Chicago, FAN EXPO Philadelphia, FAN EXPO St. Louis, FAN EXPO Portland, FAN EXPO New Orleans, and FAN EXPO Cleveland. The latest schedule of events is available here, along with up-to-date ticket information. Discover. Celebrate. Belong.


What's Inside:
00:03:14 - ADA Compliance and Small Business Owners,
00:05:15 - Future Trends in Website Accessibility,
00:08:40 - Empathy and Inclusivity,
00:11:47 - Websites as Virtual Brick and Mortar,
00:18:11 - Tips for Ensuring Inclusivity and Compliance, 
00:26:56 - The Power of Inclusive Marketing,
00:29:52 - Rejecting Irresponsible Marketing,
00:32:28 - Importance of Accountability,
00:34:02 - Small Mistakes Reflect on Big Ones,
00:40:45 - Entrepreneurship and Choice,
00:46:30 - Creating a Community,
00:47:40 - The Path of the Jedi,
00:50:31 - Intentionality and Choices,
00:53:07 - Babysitting Grogu,
00:55:40 - Hmk: Audit Your Homepage,


Wanna binge? Check out these related episodes:
42: On Impact, Inclusion & Pitch Perfect (feat. Melissa Marcelissen)
43: On Storytelling, Problem-Solving & Star Wars (feat. Seth Erickson)
57: On Intentionality, Instinct & Rogue Agents (feat. Andrea Freeman)
79: On Self-Promotion, Belonging & Pee-wee's Playhouse (feat. Deanna Seymour)
83: The Business of Fandom: Live from FAN EXPO Chicago 2022

Mark as Played

Advertise With Us

Popular Podcasts

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Ruthie's Table 4

Ruthie's Table 4

For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.