Top Floor

Top Floor

Top Floor is a weekly podcast with tangible tips and excellent stories from the experts and characters who elevate hospitality. Host and elevator operator Susan Barry explores the idea that everything is marketing in the hotel business. Our interviews with creators, thought leaders and hospitality groundbreakers are designed to provide practical tactics that hoteliers, restaurateurs and travel mavens can use to promote their businesses. Along the way, we answer burning marketing questions submitted on the Emergency Call Button and share the funniest, craziest, just-plain-weirdest stories down at the Loading Dock. Need to press the Emergency Call Button? Or have a story to share at the Loading Dock? Reach us at 850.404.9630 to be featured in a future episode.

Episodes

June 11, 2024 32 mins

Ludovic Siouffi is founder and CEO of Fox Fold, a company that makes toilet paper and facial tissue dispensers that lower costs and reduce waste. After many years in finance, Ludo joined forces with three co-founders to reinvent toilet paper. Susan and Ludo talk about creating a supply chain, leaning on a co-founder, and discovering a secret on the loading dock.

What you'll learn about in this episode:

  • When to contact your inv...
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Chris Green is the author of The River Guide to Leadership and former President of Remington Hospitality. In his exit interview on Top Floor, he spills the beans about the hotel business, including dishing hte dirt on several hotel company CEOs. Susan and Chris talk about leadership, problem-solving, and lavender fields.

What you'll learn about in this episode:

  • How to write a book
  • Who is the best hotel company CEO
  • What to shar...
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May 28, 2024 22 mins

Rebecca Dean has had concurrent career paths in healthcare and hospitality, which positioned her perfectly to found Healthpitality. A virtual medical practice, Healthpitality exists to serve hospitality employees, especially restaurant workers, who traditionally struggle to access healthcare. Susan and Rebecca talk about rifles, co-pays, and the future of insurance.

What you'll learn about in this episode:

  • When to protest side...
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May 21, 2024 31 mins

Gary Saperstein is a 30 year restaurant veteran and founder of Out in the Vineyard, a travel and event company that brings the LGBTQ+ and winemaker communities together in Califonia's Wine Country. For more than 16 years, Gary has put on Gay Wine Weekend, a three-day extravaganza that builds community and raises money for charities like Face to Face. Susan and Gary talk about how the gay community was made visible, starting with a ...

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May 14, 2024 34 mins

Oliver Winter is founder and CEO of A&O Hostels, the largest privately-owned chain of hostels in Europe, with 40 properties in 25 cities. After a brush with "travel shame" during the pandemic, Oliver began to understand the threat that the climate crisis poses to the future of travel demand. As a result, he resolved to make A&O carbon neutral by 2025. Susan and Oliver talk about the carbon footprint of the lodging business.

What yo...

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May 7, 2024 33 mins

Scott Greenberg is a motivational speaker, former Edible Arrangements owner, and author of "Stop the Shift Show: Turn Your Struggling Hourly Workers into a Top-Performing Team." As the former owner of multiple Edible Arrangement stores, Scott has learned that approaching your hourly staff with a salaried mindset is a recipe for failure. Susan and Scott talk about what's still wrong with dining out and hard vs. soft needs.

What you'...

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April 30, 2024 30 mins

David Lund is the Hotel Financial Coach, a thought leader and trainer on using finacial data to drive your business decisions and your career. A 30-year hotel vet, David has seen everything, a lot of which he shares in his book, The Prosperous Hotelier. Susan and David talk about railroads, scams, and Russians.

What you'll learn about in this episode:

  • Why it is so important to ask questions
  • How to get better at understanding t...
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April 23, 2024 66 mins

From a haunted vacation rental to a casualty-free plane crash, the teams of the Hunter Hotel Investment Conference and Hunter Hotel Advisors brought their A-game stories to the mic for this trip to the Loading Dock. Experience the highs and lows of a life in hospitality when you listen to what just maybe our best collection of funny, crazy, and just-plain-weird stories yet!

You will hear about:

- Showering in the dark
- A styrofoam...

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April 16, 2024 38 mins

Brian Miller is CEO of Patrice & Associates, a hospitality staffing franchise company with 180+ locations in North America. As a staffing expert, Brian says that there are demographic forces at play that will continue to put pressure on the labor market. Susan and Brian talk about French fries, franchising, and first-time executives.

What you'll learn about in this episode:

  • How the a...
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April 9, 2024 34 mins

Glenda Lee is a workforce development leader specializing in bringing young adults into hospitality. After a long hotel sales career, Glenda spent a few years in the classroom and learned all kinds of things about what early career candidates are looking for at work. Hint to hotels: Rethink your rules and regulations. Susan and Glenda talk about first-time professionals and obstacles to hotel career success.

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April 2, 2024 36 mins

Frank Reeves is Chief Evangelist at SHR Group after having been co-founder and CEO of Avvio. At Avvio, Frank was doing AI in travel long before ChatGPT and digital key automations were even being discussed in the hotel industry. Susan and Frank talk about how hotel guests are like serial killers, how cancellations can be de-risked with data, and how three wet lads worked their way to a successful exit.

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March 26, 2024 30 mins

From Chinese food to burning cardboard, this year's Loading Dock stories from the 35th Hunter Hotel Investment Conference did not disappoint. Listen to these funny, crazy, and just-plain-weird tales from hoteliers, and count your blessings if none of the crazier things have ever happened to you!

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March 12, 2024 37 mins

Calvin Stovall has been the vice president of a hotel brand, the CEO of a charitable foundation, and the founder of a speaking company, but the role he's most excited about is historian. With his book Hospitality Historiography well underway, Calvin is sharing the stories of African American hoteliers (listen for a cool one in this episode). Susan and Calvin talk about branding, soul music, and ice storms.

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March 5, 2024 34 mins

Melissa Maher is a former hotelier and 20-year Expedia executive who is writing a new career chapter - founder of Pinnacle Enterprises Group. Melissa's company offers hospitality consulting and executive coaching, and she is launching a new leadership class that will share her best lessons in a group cohort format. Susan and Melissa talk about confidence, courage, and Las Vegas.

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February 27, 2024 39 mins

Jason Brooks spent more than 20 years in the restaurant business, and he has packed two decades' worth of wisdom into "Every Leader Needs Followers," his book about restaurant leadership. Structured to meet restaurant managers where they are, Jason's book is a tactical must-read for the industry. Susan and Jason talk about secrets, success, and sharp knives.

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February 20, 2024 23 mins

Edwin Schaerlaeckens had a long career in the corporate world before a hotel room door hanger changed his perspective. As the North American lead for Hotels for Trees, Edwin helps travelers turn their unused housekeeping into newly planted trees. Susan and Edwin talk about handball, the end of capitalism, and nature.

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February 13, 2024 36 mins

Michael Goldrich has spent time working in politics, management consulting, and hospitality, but the through-line of his career is curiosity. Michael's book, "Too Many Hats, Too Little Time: Productivity Reimagined with AI Personas," describes how business leaders can create their own virtual advisors using AI. Susan and Michael talk about ethics, copyrights, and scams.

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February 6, 2024 37 mins

Peter Yesawich's long career in hospitality and travel marketing led him to healthcare, where he discovered that an infusion of hospitality could make a big difference for patients and providers. His book, co-authored with Stowe Shoemaker, details how the healthcare industry can make positive change. Susan and Peter talk about buying behavior, books, and best practices.

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January 30, 2024 32 mins

Michèle Kline and Stephanie Leger bonded over WTF hotel moments in their work and travels, so it only made sense for them to come together to "walk the floors" as hospitality trainers and podcasters. Susan, Stephanie, and Michele talk about service, junk fees, and awkward lurking.

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January 23, 2024 32 mins

Stuart Greif did a metaphorical backflip into hospitality, spending 18 months living in a hotel while working as a management consultant. These days, Stuart is Executive Vice President and Chief Strategy, Innovation, and Operating Officer at Forbes Travel Guide. Susan and Stuart talk about going to summer camp, being an ally, and four-wheeling through the jungle.

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