May 19, 2021 • 40 mins
Customers hate getting forced down a content funnel, and yet marketers continue to do it. Ashley Faus joins Stewart Hillhouse to share why adopting a Playground Strategy for your content will lead to more qualified customers.
On this episode of Top Of Mind, Ashley and Stewart discuss:
• How to create a Content Playground strategy
• Why your audience is not the same as your leads
• How to map your content to the depth of understanding of your audience
• And so much more
Ashley Faus is the Content Strategy Lead for Software Teams at Atlassian
LinkedIn: https://www.linkedin.com/in/ashley-faus-2904547/
Twitter: https://twitter.com/ashleyfaus
Say Hi to Stewart on Twitter: https://twitter.com/stew_hillhouse
For more marketing insights, join Top Of Mind Weekly: https://stewarthillhouse.carrd.co/
Mark as Played
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