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August 5, 2025 21 mins

In this special roundtable episode of Torch Talk, Lindsey sits down with the Fierce Creative Solutions social media team for a candid behind-the-scenes look at what it takes to build a brand online in 2025. From TikTok algorithms and platform myths to content that flops and strategies that scale, this is the honest, unfiltered social media conversation most agencies won’t have in public.

Get ready to hear directly from the team creating daily content for local and regional businesses, and what they really wish clients understood about growth, engagement, and staying relevant.

In this episode, you’ll hear:
 • What makes content succeed or fall flat
 • Why follower count isn’t everything (and what matters more)
 • The rising role of employees as influencers
 • How Gen Z actually evaluates a business online
 • What every business owner needs to know before hiring a social team

If you’ve ever felt overwhelmed by social trends, algorithm changes, or the pressure to post, know it’s not just you. This episode breaks it all down with humor, honesty, and a few hot takes.

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