Expert Advice: Mapping Out the Ideal Customer Journey

Listen to this week's episode of the Total Fit Boss Chick to learn all about the organic marketing funnel and the ideal customer journey!

Topics on Customer Journey Mapping Process

• Intent and Half-Built Bridges
• Customer Journey Maps
• Pitching to Publications
• Mentoring Moments with Stormie

How to Perfect the Customer Journey? 

The customer journey is crucial to funnel your audience to actual paying customers. However, most of the time, we rush our consumers to buy a product that they end up cutting all connections with you. Let's avoid break-ups by tuning in to this week's episode of the Total Fit Boss Chick Podcast to get all the details! 

Key Points on Customer Journey Mapping 

Awareness Stage: Customer Journey Touchpoints

In this stage of the process, we're highlighting and understanding the customer touchpoints or pain points that are problems your audience faces. This prompts us to begin our research. We can start the search by considering what resources we can provide and the different types of messaging that would benefit a person trying to learn about solving their issue.

Customer service starts with listening to the customer's pain points. An effective customer journey doesn't put sales pressure on the consumer when presenting solutions. This will ruin the customer experience and cause the user to choose an alternative. How well are you applying the customer pain to your customer journey? 

Unique Value Proposition 

A successful company should offer something unique to its buyer persona. So, how do we set ourselves apart without pressuring the customer? It's with our unique value proposition. Our unique approach, offering, content, intent, or relation, is our unique approach. Our unique value proposition is what will truly get us far with our business. 

Discover Your Intent

Pinpointing what your intent can be difficult; try answering these questions to help you determine what they are: 

What truly sets you apart from your competitors?

Can your competitor easily imitate your message and offer? 

 Craft Your Message 

From here, you need to create a message that shows your audience you understand their pain points, what they're looking for and need and how you or your brand can assist them in the buying process. 

Remember, you're helping them with their journey - not a bibliography on yours. 

Marry Your Success 

Let's not get too caught up in proposing to our audiences and scare them away! Instead, let's learn more about marketing strategies in this week's episode of the Total Fit Boss Chick podcast so we can marry our success in the long term! 

I encourage you to grab your FREEBIE, Get Stuff Done: One Day at a Time!

Check out the 20-minute video to help you maximize your bonus: https://youtu.be/nX4tvlkXi9E.

I also highly suggest you check these out: 

• (FREE) Productivity Quiz
• (FREE) Digital Planner Download 
• (FREE) One Page, One Hour Business Plan
• Customer Journey Map Template 
• Productivity Sheets
• Habit Builder Tool Kit  

Connect with Stormie, 

Website: https://www.stormieandrews.com/

LinkedIn:  https://www.linkedin.com/in/stormieandrews/

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