In this episode, I sit down with Steven Rofrano, co-founder of Masa Chips, to talk about why simple food can be so satisfying, the truth about seed oils, and how an ancient process can change the chip game.
From his frustration with the unhealthy ingredients in the chip market to deep-frying his first prototype in a turkey fryer, Stephen shares his journey of creating a snack that is both delicious and made with ingredients your grandma would recognize. This episode is a permission slip to say goodbye to junk food guilt and hello to the simple pleasure of real ingredients.
We dive deep into:
- Why seed oils need to be forever canceled
- How an ancient process called nixtamalization is changing the chip game
- How Stephen’s backyard "taco-cue" experiment led to a successful business
- The shocking truth about how much seed oil the average American consumes
- The emotional and physical detox of returning to whole, simple foods
Feeling like you have to choose between a good crunch and clean ingredients? This conversation will empower you to snack smarter and feel good about what you eat.
Learn more about Steven Rofrano & Masa Chips:
Instagram: https://www.instagram.com/masa_chips/
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Disclaimer: The content on Toxic Free with KB is for entertainment purposes only and should not be considered medical or professional advice. Always consult a qualified expert before making health, fitness, or personal decisions.
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