Join us in this episode of Toy Business Unboxed as we explore the world of specialty toys with Kevin, a seasoned veteran in the toy industry with over three decades of experience. Kevin, founding Original Toy Company, shares his journey from managing international toy manufacturing to navigating the evolving specialty toy market in the U.S. We delve into the unique advantages of specialty toy stores, the impact of Amazon, and the importance of community connections in retail. Kevin also discusses challenges faced during COVID, product development within his company, and advice for newcomers to the toy industry. Discover insights into maintaining fruitful relationships with sales reps, diversifying manufacturing beyond China, and the importance of reinventing oneself in the rapidly changing market.
⭐️ Highlights:
00:00 Introduction to Toy Business Unboxed
00:43 Meet Kevin: A Toy Industry Veteran
02:24 The Evolution of the Specialty Toy Industry
05:26 Challenges and Innovations in Toy Retail
08:15 The Role of Amazon in the Toy Market
15:23 The Original Toy Company: Products and Philosophy
17:38 Building Strong Relationships with Sales Reps
21:07 Product Development and Manufacturing Insights
27:19 Advice for Aspiring Toy Entrepreneurs
28:03 Conclusion and Contact Information
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