All Episodes

October 29, 2024 29 mins

Join us in this episode of Toy Business Unboxed as we explore the world of specialty toys with Kevin, a seasoned veteran in the toy industry with over three decades of experience. Kevin, founding Original Toy Company, shares his journey from managing international toy manufacturing to navigating the evolving specialty toy market in the U.S. We delve into the unique advantages of specialty toy stores, the impact of Amazon, and the importance of community connections in retail. Kevin also discusses challenges faced during COVID, product development within his company, and advice for newcomers to the toy industry. Discover insights into maintaining fruitful relationships with sales reps, diversifying manufacturing beyond China, and the importance of reinventing oneself in the rapidly changing market.


⭐️ Highlights:

00:00 Introduction to Toy Business Unboxed

00:43 Meet Kevin: A Toy Industry Veteran

02:24 The Evolution of the Specialty Toy Industry

05:26 Challenges and Innovations in Toy Retail

08:15 The Role of Amazon in the Toy Market

15:23 The Original Toy Company: Products and Philosophy

17:38 Building Strong Relationships with Sales Reps

21:07 Product Development and Manufacturing Insights

27:19 Advice for Aspiring Toy Entrepreneurs

28:03 Conclusion and Contact Information


-------------
This episode is brought to you by www.toy-launch.com
Book a call to discuss your toy business marketing strategy

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

The Bobby Bones Show

The Bobby Bones Show

Listen to 'The Bobby Bones Show' by downloading the daily full replay.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.