Join us in this episode of Toy Business Unboxed as we delve into the five pillars of digital marketing essential for toy brands. We'll guide you through content, social media, digital ads, email, and SMS marketing, sharing practical tips and live case studies. Learn how to integrate these pillars to boost brand visibility, drive customer engagement, and maximize sales. Our founder, with vast experience since 2016, shares insights from his ventures including his toy brand and digital marketing agency. Discover strategies for content creation, social media engagement, effective use of digital ads, leveraging email marketing, and the power of SMS marketing. Additionally, explore our new all-in-one marketing software designed for toy brands to streamline these efforts. Don't miss out on this comprehensive guide to thriving in digital marketing!
⭐️ Highlights:
00:00 Welcome to Toy Business Unboxed
00:43 Introduction to Digital Marketing for Toy Brands
01:52 Jason Hsieh's Journey and Expertise
04:00 The Five Pillars of Digital Marketing
05:07 Content Marketing Strategies
07:28 Creating Engaging Content
10:54 Utilizing Social Media for Brand Growth
13:54 The Power of Consistency in Content Creation
14:59 Leveraging E-books and Podcasts
23:22 Social Media Marketing Insights
30:21 Holiday Giveaway Strategies
30:56 The Power of Digital Ads
32:15 Facebook Ad Best Practices
34:31 Google Ads Explained
37:41 Instagram and YouTube Ads
40:19 Email Marketing Essentials
41:58 Advanced Email Marketing Techniques
51:18 SMS Marketing Insights
56:45 Introducing Toy Marketing Hub
59:23 Conclusion and Next Steps
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