In this episode of Toy Business Unboxed, we delve into the inspiring journey of Karalyne and Martha, co-founders of Bene World, who transitioned from the fitness industry to creating the educational toy line, Bene Buddies and BeneBear. These toys are designed to teach children valuable social, emotional, and educational skills through a unique token reward system and themes like ocean conservation, rescue animals, and empathy. Key insights include the collaborative spirit of the toy industry, challenges in marketing niche products, feedback from educators and parents, and the therapeutic applications of these toys for children with special needs. The discussion highlights the supportive nature of the toy industry and offers advice for aspiring toy developers, while introducing exciting upcoming products aimed at promoting kindness, respect, and emotional development in children. Tune in for an insightful conversation about the intersection of play, education, and therapy in children's toys.
⭐️ Highlights:
00:00 Introduction to Toy Business Unboxed
00:43 Meet the Special Guests: Karalyne and Martha
01:30 The Inspiration Behind Bene World
02:17 Introducing Bene Bear: The Token Reward System
05:13 Expanding the Bene World: New Characters and Their Stories
08:34 Challenges and Insights in the Toy Industry
09:24 The Market for Educational Toys
10:54 Developing Toys with a Purpose
11:51 Understanding Benevolence and Ocean Conservation
12:01 From Vision to Product: The Creation Process
12:47 Marketing Strategies and Challenges
14:27 Feedback from Parents and Educators
15:13 The Role of Family in Bene World
16:55 Educational Influence on Toy Design
18:04 Therapeutic Uses of Bene Buddies
20:36 Advice for Aspiring Toy Creators
22:14 Upcoming Products and Final Thoughts
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.