16: The WTCA: Conducting Trade in a World of Digital Globalization, with Robin van Puyenbroeck, WTCA, and Mariette Mulaire, President and CEO of World Trade Center Winnipeg

Topics in this conversation include: 

• Mariette discusses the functions of World Trade Center Winnipeg, their history and the services that they provide to businesses as well as the importance of "Peace through Trade," a key philosophy of the WTCA. 2:35
• Robin discusses the diversity of the WTCA, specifically in regards to the function and diversity of licensee types that share in the WTCA's mission of facilitating international trade. 6:30
• The World Trade Organization (WTO) and the WTCA are often confused but vary greatly in purpose, funding and regulation. Robin takes time to explain these differences. 14:22
• Robin details the ways that the WTCA made its virtual GA engaging and beneficial for businesses, specifically sharing the AI-powered matching technology used to successfully connect businesses with each other. 18:28
• Mariette and Robin discuss the ways that technology could impact trade shows moving forward to allow businesses to make the most of their time and money while reaping better results. 25:11
• Robin looks at some of the many causes for the supply chain disruptions being seen around the world and how businesses can take advantage of this opportunity to provide closer-to-home services and products. 42:32

Trade Wins is a podcast designed specifically to be thought-provoking and to provide insights from leading experts to help us navigate today’s changing environment. We aim to contribute to the empowerment of our global membership and their business networks in the world of global trade and investment.