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February 12, 2024 25 mins

In this episode of Trades Secrets, we cover key strategies for roofing company owners and entrepreneurs to scale their businesses.

Our guest Erika shares her unique career journey through different roles in the roofing industry, from working at suppliers and manufacturers to running the marketing for another company and eventually starting her own company, The Roofing Revolution.

We dive into the strategic decisions Erika made around controlled growth, cash flow management, business development, and providing personalized service. She also gives tips for starting your own roofing business.

If you're looking to grow your company in 2024 through relationships rather than relying only on digital tactics alone, this value-packed episode is one you won't want to miss!

Episode Highlights:

  • In the first year of her business, Roofing Revolution, Erika hit $500K in revenue
  • Keys to Erika's success
  • Her approach centers around reliable service, communication, underpromising, and overdelivering
  • Erika offers a personalized, authentic touch not just automated marketing tactics
  • And so much more!

Connect with Erika Smith:

LinkedIn - 

Text - (720)-427-9555

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At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at to talk!

Find out how we can help you grow your business:

Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

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