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March 25, 2024 27 mins

Welcome back contractors! In this episode, we cover questions you should ask when searching for SEO companies/agencies and why SEO proposals are apples to oranges! We also discuss why each question is so important and help you understand how to get the most out of your SEO marketing budget.  


  • No two SEO packages are the same, so make sure you understand exactly what’s included.
  • Higher pricing often reflects more comprehensive services, not unnecessary “fluff.”
  • The right digital marketing partner for you depends on your business’ specific goals and needs.

Episode Highlights:

  • Is keyword research included? Is it for just one focus keyword or a full strategy?
  • How long will it take to see results? Do they allow time upfront for discovery and foundational setup?
  • How are leads defined and reported? Are they inflated numbers or cleaned of spam and irrelevant contacts?
  • Will I have a dedicated account manager? Or do they switch account managers frequently?
  • To what extent do they provide website management services? Where's the line between SEO and web design needs?
  • Ask for referrals, especially from clients in your industry to gauge real results.

Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: 

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At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at to talk!

Find out how we can help you grow your business:

Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

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