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May 26, 2025 32 mins

In this episode, Heather is joined by Gui Costin, accomplished author, business leader, and founder of Dakota. Gui shares his insights on creating a trust-driven workplace culture, building effective sales processes, and navigating career growth in sales. 

This episode is packed with tips and strategies for women, mothers, and career changers who are breaking into sales or navigating their career growth. Heather and Gui dive into the intersection of values, leadership, and success, offering actionable advice for sales professionals and business leaders alike.

About Gui Costin:

Gui Costin is an entrepreneur, author, and business leader who has transformed the way investment firms approach sales and marketing. As the Founder and CEO of Dakota, Gui leads a team of 100+ employees and has helped clients raise over $40 billion in fundraising since 2006. He is the author of Millennials Are Not Aliens and The Dakota Way, and his expertise has been featured in Forbes, Inc., and Yahoo Finance’s Morning Show. Gui is passionate about building trust-driven workplace cultures and mentoring the next generation of business leaders.

Find Heather on— Linkedin, Instagram

Find Gui Costin on—LinkedIn. Also, check out Gui's book, Dakota's website.

Resources mentioned:

  1. For a signed copy of Gui’s book, “The Dakota Way,” Email at gui@dakota.com.
  2. Whether you’re changing careers or advancing in your current position, enroll in Heather’s Resume Revamp course to unlock your path to the next career milestone!

Book a Sales Career Confidence Call with Heather for personalized guidance on revamping your resume, LinkedIn, and interview prep.

Follow Heather online:

Additional resources from Heather:

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