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Welcome I'm recording this episode just hours before flying to Dubai (talk about dedication to consistency - 119 episodes and counting!). This topic came up prominently in our recent client Q&A calls, and I knew I had to share these insights about offers, promotions, packages, and programs with you all.
Episode Summary In this episode, I dive into the challenges our industry faces with pricing, particularly post-COVID, and why we need to shift from a pay-as-you-go model to value-based programs and packages. I share my thoughts on creating irresistible offers that make your clients feel silly to say no.
Key Takeaways 🎯 The industry challenges:
- Rising delivery costs (supplies, heating, lighting, rent)
- NHS salary competition
- Squeezed profit margins
💡 Why pay-as-you-go doesn't work:
- Not sustainable or predictable
- Requires weekly sales conversations
- Doesn't facilitate best client results
🌟 Creating a Grand Slam Offer:
- Focus on outcomes, not sessions
- Include clear guarantees to reduce perceived risk
- Value stack with additional benefits
- Create urgency through limited spots or special bonuses
💪 Pricing Strategy Tips:
- Stop competing on price alone
- Sell transformations, not just appointments
- Make packages cost-effective while protecting margins
- Add value through additional resources (guides, apps, etc.)
Action Steps
✨ Review your current pricing structure ✨ Identify your clients' desired transformations ✨ Create compelling packages that solve problems ✨ Add value-stack elements to your offerings
Resources & Links Want to learn more about implementing these strategies? Check out our Thrive programmes where we teach these exact methods. https://join.thrive-businesscoaching.com/evolveprogramme
🎬 Next week: Tune in to learn about paying yourself as a director vs. an employee!
Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.
Learn more at mbstmedical.co.uk.
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