August 20, 2024 • 55 mins
What if you could harness the power of both marketing strategy and manifestation to attract your dream clients? That’s exactly what we uncover with our incredible guest, Nikki Nash, a Hay House author, motivational speaker, and marketing expert.
Nikki shares her wisdom on aligning business actions with personal joy and skill sets, planting seeds for the universe to nurture, and trusting the journey toward success. We dive into overcoming anxiety and stress, emphasizing that success isn't just about strategy but also resonance and divine timing.
Ever heard of a "mind movie"? We discuss this powerful visualization tool and how it can help set and achieve personal and professional goals. From using Canva to create visually inspiring affirmations to leveraging AI tools like ChatGPT for idea organization, we explore techniques to keep your focus and motivation high.
Additionally, we tackle common pitfalls in marketing, such as the dangers of "rapid strategy switching," and stress the importance of consistency for attracting high-paying clients.
Tune in to hear Nikki's 5 key steps to landing YOUR dream clients!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
I think part of being a creator is that desire to
create.
So I love creating new thingsand so I can easily be stuck and
, you know, entertained by the.
Here are a million ways to growyour business, because some of
them sound legit, fun to me andI'm like, ooh, I could do that.
So that's why I reallyencourage people to go.
It's not what you can do andwhat you may like think could be
(00:22):
fun.
To give it a go.
It's what's going to be themost aligned with the lifestyle
you want and going to take youthe furthest downstream, the
easiest, and start there andknow that you can always create
more later, but you got tocomplete something.
Speaker 2 (00:35):
Welcome to tried and true with a dash of woo, where
we blend rock solid tips with alittle bit of magic.
I'm Renee Bowen, your host,life, life and business coach
and professional photographer atyour service.
We are all about gettingcreative, diving into your
business and playing withmanifestation over here.
So are you ready to getinspired and have some fun?
Let's dive in.
Hey, hey, welcome back to Triedand True with a dash of woo.
(01:02):
I am your host, renee Bowen.
Today, I have another amazingguest for you.
Her name is Nikki Nash and sheis a Hay House author, a
motivational speaker, a podcasthost herself and a client
enrollment expert.
Referred to as a marketinggenius by clients and peers,
nikki uses her 15 plus years ofexperience to help service-based
(01:24):
businesses attract and retaintheir dream clients.
Nikki's methodologies andframeworks have helped clients
fill group programs, tripletheir revenue, double their
profits and so much more.
She believes thatentrepreneurship can be a
vehicle for generational wealthand strives to help close the
gender and racial wealth gap inAmerica, which I love.
(01:46):
She is such a powerhouse and wehave such a cool conversation
all about integrating marketingstrategy and manifestation so
that you can get more of yourdream clients.
We cover a lot on today's show,so grab your favorite beverage
or head out on your walk andlet's dive in.
Hey Nikki, thank you so muchfor being here today.
(02:07):
I'm excited to talk to youabout the melding of a marketing
strategy and manifestation sothat we can get more dream
clients.
So thank you so much for beinghere.
Speaker 1 (02:18):
Oh my goodness, thank you so much for having me.
Speaker 2 (02:20):
I love it because, as you know, this is kind of like
what I love to talk about themost.
You know, it's like the basisfor the show, the melding of a
strategy and the woo and themagic, or whatever you want to
call it, and I really do believethat we sort of need both,
right Like.
So I'd love to know why youbelieve that and how you tend to
meld those two together andwhat you do.
Speaker 1 (02:43):
Yeah, so I've been in marketing for gosh like 18
years now I am older than I lookCause people are like what?
And I'm like, yeah, it's allright.
Um, one of the things thatalways comes up when I speak to
folks is they're like I want youto help me with like the thing,
like the strategy, like thegame plan, like the thing that's
(03:09):
guaranteed to work, and I'mlike, even if you hold a gun to
someone's head, it's not goingto guarantee that they're going
to like swipe their credit cardand sign up to work with you.
So my belief has always beenthat the strategy and the game
plan and the actions are reallymore about you aligning to what
brings you joy, what's yourskill sets are what you can do,
and the way I always describe itto my clients and I use the
word God I shared with youinsert the universe, like for
(03:32):
listeners, whatever works foryou.
But I like to say like all I'mdoing is like planting seeds for
God to like water and dosomething with right, like
you're just planting seeds forthe universe.
So I look at it as like allright, my marketing strategy and
my marketing game plan is justcreating opportunities for, like
the other part of the equationthat I have zero control over,
(03:52):
which is kind of like divineintervention.
So that's how I look at it andI try to go all right with my
strategy.
I'm just optimizing theperformance of the seeds that
I'm planting, but like outsideof that, I can't you know force
someone to work with me or forcesomeone to work with my clients
Right.
Speaker 2 (04:11):
Yeah, absolutely Like .
I always kind of talk aboutresonance, right Like, and I
really kind of believe thatthat's a big part of it is like
you said, yeah, I, I definitelycan put some things into play, I
can take action, I can, youknow, have this beautiful
strategy.
At the end of the day, what'smeant for me is meant for me,
(04:31):
sort of thing right Like so, andyeah, you're right Like, insert
whatever word works for you God, universe, whatever Like there.
I think that part of it andthat that trust, faith, letting
go, whatever you want to call itis a really big part of it.
Do you find with your clientsbecause I find with mine that
(04:52):
that's the hardest part of that?
Speaker 1 (04:54):
Oh, yeah, it's the hardest part, for I think
everyone Like literally insertconversation I had with my mom
either last night or thismorning, I was like mom, it's
like on a conscious level I knowthat all I can control is my
actions and that I got to leavethe rest to God, but a part of
me wants to force things tohappen and I am having a hard
(05:14):
time just trusting that thingsare going to work out, and it's
causing me some like anxiety andstress.
So I'm like mom, I'm going toneed you to find like some sort
of meditation or guide or quoteor like verse in the Bible,
whatever you find that helps mewith faith, trust and like
releasing anxiety, becausethat's how I'm feeling this
morning, and it doesn't matterhow much money you're making.
(05:36):
I'm like, oh, I told myself,when I make X amount of money,
this will go away.
No, no, it's somehow.
It's like.
It's's like saying when I moveto this other place, my life is
going to be so much better.
It's like, no, you're takingyourself with you.
I'm taking these fears andthese beliefs and these doubts
with me wherever I go, and so Ijust have to work on them on a
(05:56):
daily basis.
And the same holds true for myclients and one of the things I
help them with definitely not tothe level that probably I help
them with, um, definitely not tothe level that probably you
help them with but I just kindof make them aware of the fact
that there is um a part of thisthat is just their own fear and
lack of trust and doubt and that, while I can help them with
(06:17):
like what is the soul alignedmarketing plan that feels good
for them, they're, at the end ofthe day, going to have to work
on their own faith and trust ofGod and the universe, because I
can't force them to have faithand trust, you know.
Speaker 2 (06:32):
Yeah, and I think we all come to it in you know our
own way, right Like so, andyou're right.
I really love that you broughtthat up, because a lot of people
don't like to talk about thatright Like so.
You know a lot of, let's say,coaches or industry leaders, et
cetera.
It's really easy to look atsomeone's social feed and think
(06:54):
that they have it all together.
But you're right, no matter howmuch money you're making, no
matter how well your business isdoing, life is going to life
and things I mean like,especially right now, like stuff
is wild, right Like so, like wenever know what's going to get
thrown at us, especially, youknow, being an entrepreneur.
That's kind of part of the deal, but right now, especially like
(07:16):
we just don't know what'scoming at us.
And it does take an incrediblystrong, disciplined mindset to
stay in that high vibe.
But even those of us who haveall these tools, we still deal
with that and we still need toreach out to our moms.
I'm the same way.
I was just having thatconversation with my mom too,
(07:37):
and my mom and I are super close.
But, yeah, she's very muchrooted in her religion and her
faith and I am more on this,like woo, spiritual, but we
still have the same, the samesort of like dialogue, you know,
and it helps me to feelgrounded when I talk to her
(07:58):
about that too.
So I love that you kind of wentthere, because I feel like it's
important for people to list,like to hear that you kind of
went there because I feel likeit's important for people to
list, like to hear that, toreally know that we all go
through these times and thatsome of these practices, like
what matters is what are yourgo-tos, right, and so I love
that.
Let's like kind of dive intothat for a second.
I know that calling your mom isprobably one of your go-tos,
(08:18):
but what are some of the otherthings that you like to do are
like non-negotiables basicallyfor you, that kind of sort of
keep you in the mindset of that,letting go trust and knowing
that you are, you know,following your highest purpose.
What are some of the things youdo daily?
Speaker 1 (08:35):
Yeah.
So I have a list of things.
One I got from one of mymentors and he taught me about
creating a mind movie.
So what a mind movie is isliterally like I created it in
Canva.
It's a bunch of slides that goto the beat of some music and
each slide essentially has anaffirmation, or like a future
(08:57):
paced, like promise, like I'm,like I have, like I, my business
has generated X, or I am, youknow, doing this, or, uh, you
know, opportunities are alwaysflowing towards me.
So, whatever it is that worksfor you, you come up with your
statements.
I think I have somewhere betweenlike 20 and 25 that I've put on
(09:18):
slides with uh, it's just wordson top of an image.
That kind of ties into it.
It's both words on top of animage.
That kind of ties into it.
It's both personal andprofessional.
I have like things about myhealth and my wellness and all
of that we've done, and my video, I think, is about three
minutes.
My lucky number is three, so Iaim to make it three minutes and
(09:40):
33 seconds, but I actuallythink it's three minutes and 35
seconds because it ended on aweird part of the song and I was
like, no, it needs to end.
I'm like that kind of person.
But I watch that every day andthat kind of helps me.
You know, remember, like thingsare working out for me.
Here's what's happening, here'swhat's what I'm focused on,
here's what I'm attracting,here's how to, like, remind
(10:02):
myself to keep staying in action, and that's helpful.
I also like journaling.
I have a love hate relationshipwith journaling.
I don't like to.
It's funny.
I journaled my whole life and Ilove writing.
But something about journaling,I think, is facing the thoughts
and the feelings that you have,and so sometimes I try to avoid
that.
But I'm like Nikki you eitherneed to write it down or I talk
(10:26):
to myself.
The way I do it is because I gofor walks, I put headphones in
and I pretend I'm on the phoneand I just put on a dictation
device and I just talk outeverything that's racing through
my mind and all my feelings,and I let the detect, the
dictation device, capture it.
Speaker 2 (10:45):
That is a really fun little trick.
I love that.
No, I totally do.
I mean because I talked tomyself in my head like
constantly, it's like it'sconstant, like the dialogue
never stops.
I don't know about you guys,but like I heard recently, some
people don't have the internaldialogue and I'm like what?
like I don't even know what lifewould be like without an
internal how, like I don't evenknow what life would be like
(11:10):
without an internal, how Like Idon't get that, but like it's so
interesting to me, like allthat stuff is so interesting how
everyone is so different.
But yeah, I have such an activeinternal dialogue sometimes and
walking is 100% like therapy andmeditation for me, like it is,
it is how I am able to let go alot of that stuff, because yeah,
let's face it, I'm a controlfreak and walking for some
reason, just sort of like letsthat stuff go.
(11:32):
So I love that little trick ofacting like you're on the phone
and just talking into it,because, yes, you're right,
journaling can feel like a chore, right, like it's like one more
thing I got to do today.
I got like a lot of stuff to doand I'm always writing and I'm
always like typing or whateverit is, and so that's a fun
little trick.
And you know, you could alwayslike just take it even a step
further and put it into chat GPTand be like, okay, organize
(11:55):
this for me, and then like, comeup with all of these fun ideas
from it, cause I am all aboutchat GPT right now, like it's
definitely my assistant andhelping me stay on track.
You do a hundred percent.
Speaker 1 (12:08):
I use it for pretty much everything.
It's like my other teammates inaddition to my actual team Like
it's like an additional part ofthe team, 100%, I love it.
Speaker 2 (12:18):
So, yeah, and, and that little, that movie is
really great, because I you knowit's definitely one of the
things I talk about a lot toowith my clients is how we have
to feel it.
It's like that's whyaffirmations alone, right, don't
necessarily work, because youhave to feel it, and most of us,
creatives, especially, arevisual and so we have to give
ourselves that visual.
(12:39):
So it's like taking a visionboard a step further by making
it the actual movie and likefeeling that you're in it every
day.
Such a great little tip Love,love, love, love that.
Okay, let's get into somemarketing strategy, because
that's where your major geniuslies, right, your zone of genius
(12:59):
, because that's what you'vedone for so, so long, and I know
that you're known for you knowhelping businesses attract their
dream clients.
But what are some of the commonpitfalls, mistakes, whatever,
that you've seen online businessowners face in attracting
especially high paying clients?
Speaker 1 (13:18):
Yeah, I mean the biggest, the biggest thing, um
it, it's interesting Cause I'mgoing to say the biggest thing,
but I actually think there's adifferent root cause to it.
So I was like this is thebiggest thing.
And then, as I said that, I'mlike actually it's a deeper
thing.
But the biggest kind of mistakewe'll call it, or thing that I
(13:38):
see people do, that I'm like,ooh, that's hurting you is they
do what I call like rapidstrategy switching, and so they
are constantly going like I'mgoing to do this.
Oh, actually, nope, I'm goingto do this.
Oh, you know what?
I tried that once and it didn'twork.
Or this is you know, I wasworking on this but then I saw
this video from somebody elseand they talked about a
(13:58):
different way to do it.
And now I'm going to go do thatthing and I get the that it
comes from a couple of placesright, like part of it is a
belief system around yourability to attract those high
paying clients in the firstplace and a belief that there is
a one right way to do it.
Right.
And if we go back to theplanting seeds thing, it's like
no, you're not gonna find theone thing that's going to work
(14:21):
perfectly.
And you do that.
You're kind of just plantingseeds and aligning what it is
that you want and being reallycrystal clear on what you want
and asking for it Right, sayinglike, hey, I call God big G.
I'm like, hey, big G, I wouldlike this, and I asked for this
or something better.
I'm like may I have this orsomething better?
Cause, like you know, I don'twant to be shortchanging myself
(14:44):
over here, like my vision mightnot be great, grand enough, so
I'm like this or somethingbetter.
And um, and then taking actionto plant those seeds and doing
that consistently is kind of thesolution.
But where most people kind ofmake a mistake is they're so in
lack of belief and trust thatthey end up switching their
(15:06):
strategy and game plan over andover and over and over again.
And it's like you know, I thinkabout people who are working to
lose weight right, it's notlike they were successful trying
50 fad diets.
Right, like there's usually onething that actually worked for
them and they just stuck with itlong enough.
And so with your business, it'slike there's one thing that
(15:29):
will likely work for you, basedoff of the fact that you're
going to stick to it and do itfor the longterm and so kind of.
That's the the biggest thingthat I see.
Speaker 2 (15:40):
Yeah, so do I.
It's really for a long timebecause I am a photographer and
for a long time I mainly justworked with photographers.
But now that I'm working withdifferent creatives of all types
, I realized it's not just aphotographer thing.
You know that, that I used tocall it and I still do shiny
object syndrome, right, like weget so, and I think it's a lot
(16:02):
of reason.
It's just because there's justso much being thrown at us on
the daily on social, and it'svery easy to like because it's
designed that way, you know,like social media is designed to
hit our lizard brain, the backpart of our brain, and it's
supposed to make us feel lessthan it's supposed to make us
(16:22):
feel like we're missing out onsomething.
And we have to be really strongin our convictions when we get
on there.
Even if we're just getting onsocial media to do research or
look for a trending sound, it'sreally important to not go off
the rails.
Let yourself go off the rails,let your unconscious mind
basically take the reins rightand just suck in all of this
(16:46):
stuff and you get thrown all ofthese like strategies and, well,
maybe I should do this andmaybe I should do that and, oh
my God, maybe I should be doingthis.
It's so easy to get stuck inthat.
So what are some of the waysthat you, you know, would coach
people through that?
First of all, I know we justtalked about focus on you, stay
(17:07):
in your lane and get obsessedabout that, and in theory, that
sounds great, right.
But for spicy brains, forpeople who have a lot going on,
I do think a lot of that doescome from not having a strong
enough confidence, maybe, inwhat you're doing.
(17:27):
But what are some of the thingsthat you like to suggest people
really kind of double down on,as they are, let's say, building
a marketing strategy, inparticular, like for themselves,
like what are some of the stepsthat they would need to go
through with you so that theydon't get stuck in that
(17:49):
comparison game and go down thatrollercoaster of I suck yeah.
Speaker 1 (17:54):
Yeah.
So there are really fivecomponents, we'll say, of a
marketing plan that's going tohelp you bring in more clients,
and the first thing that Ialways have people think about
before we even get into the fivesteps is to look at everything
through the filter of what isgoing to bring me the most joy,
what is the most alignment withyou know, my skill sets and my
(18:16):
abilities, and what is the pathof least resistance, like, think
of Abraham Hicks, I think I ohmy gosh, I forget which book,
but I feel like it's in all ofthem but I just visualize myself
going down a river and justgoing downstream in like a big
tube, because I live in Floridanow and tubing down a river is a
thing.
I knew it was a thing, but nowI get to experience it and I
(18:39):
just try to visualize myselflike, how much fun is it to just
get in the tube and godownstream?
How much would it suck to getin that tube and try to like
pull myself up the stream?
And so when I am hearing allthe different things that I
could do in each of these fivecategories, I always try to
encourage my clients and I dothis for myself.
Is I go which one is the mostdownstream option and you just
(19:04):
need one.
You just need to start with one.
I could add more later, butwe're gonna just like get one
thing going.
And even though, what'sinteresting, I was a English
major and wanted to be ajournalist and an actress
growing up and I've alwayswritten like poetry as a kid, so
I consider myself a creative.
That also has been really goodat math and I ended up getting
(19:26):
my MBA, and the reason why Ishare this is because I think
part of being a creator is thatdesire to create.
So I love creating new thingsand so I can easily be stuck and
entertained by the.
Here are a million ways to growyour business because some of
them sound legit, fun to me andI'm like, oh, I could do that.
So that's why I reallyencourage people to go.
(19:48):
It's not what you can do andwhat you may like think could be
fun.
To give it a go.
It's what's going to be themost aligned with the lifestyle
you want and going to take youthe furthest downstream, the
easiest, and start there andknow that you can always create
more later, but you got tocomplete something, so like
that's like public service.
Announcement number one, andI'm more than happy to walk
(20:09):
through the five parts of theplan, but especially the way my
brain works and my desire tocreate.
I like to share that with folksbecause it's so important.
Speaker 2 (20:19):
Yeah, no, we let.
Yeah, we'll definitely, let'sget into the five.
But I just wanted to echo thatbecause, yeah, I mean it's so
funny because I just started.
It's really interesting that Ionly started listening to
Abraham Hicks in the lastprobably four years, but I feel
like when I finally did, it waslike, oh yeah, like this is what
I've, this is what I believe,like you know, for 20 plus years
(20:41):
now.
So it's really funny becausewhen I heard that and I forget
to like the book or whereverthat was spoken about with, like
the downstream thing, becausethat's in my mind, what I have
been doing for probably thebetter part of 15 plus years is
I have to like I envisionedmyself stepping it, like
stepping into the stream andlike being on a raft and just
(21:01):
being not a rapids, like a nicecalm flowing lazy river with
beautiful water, because againcan't be dirty lake water,
because you girls not going towant to be in that, like I.
But that's so funny because,like when you said that, I was
like, oh my gosh, yes, likeliterally something that I have
to envision myself doing kind ofdaily.
(21:25):
At those point, like in thelast like I would say, four
months, it's just I've had tolike really double down on all
of that and that's one of thethings that kind of gets me
through.
So I love that and really kindof getting obsessed with like
your own thing, like that'sreally what a lot of it has to
do If you're not in alignmentwith it and it doesn't feel like
the least path of resistance,right, like it's really what a
(21:45):
lot of it has to do If you'renot in alignment with it and it
doesn't feel like the least pathof resistance, right, like it's
like okay, you know, do I wantto make this easy on myself or
do I want to make it hard?
So get really clear about that.
So let's talk about these five,these five steps right.
I want to know how you sort ofoutline this.
Speaker 1 (22:04):
Yeah.
So the first thing I shouldshare with folks is that I don't
know if it's because I'm singleand looking for my forever
partner and have been for awhile, or or what, but I have
for the past probably over 10years taught marketing strategy
using the analogy of dating.
So I call it my just likedating method.
(22:25):
It's like I'm currentlyapplying this to my dating life,
but the steps are reallysimilar to like think of any
romantic comedy that you see,and the first is always as I
learned from the holiday calleda meet cute, which is like how
you meet that you knowprospective client or
prospective partner in thedating world right, which is
(22:47):
maybe you're at a coffee shopand you drop a pen and you go
down to pick it up and theperson's like also goes down to
pick it up for you and you lookat each other's eyes and you're
like, oh my gosh, we just metRight.
And so, while you're not goingto necessarily literally do that
for a marketing perspective,what it comes down to is you
have to be visible, you have toshow up as um.
(23:08):
So I watched this Instagramvideo the other day and this
woman was like if you want tomeet like prospective partners,
you have to leave your house,like you got to get out into the
world, right.
So if you want to meetprospective clients, you got to
get out into the world, right.
So if you want to meetprospective clients, you got to
get out into the world, theonline world, the in-person
world.
But you got to go somewherewhere you think your ideal
(23:29):
person is going to be and youneed to show, and so that could
be through social media andposting online.
It could be through being aguest on someone's podcast.
It could be PR.
It could be running ads.
It could be through being aguest on someone's podcast.
It could be PR.
It could be running ads.
It could be going to networkingevents, doesn't matter.
Choose the one that feels theleast stressful, anxiety-ridden,
(23:54):
the most joyful for you, andchoose one and say here's how
I'm going to go out in the worldso I can possibly meet my ideal
clients.
Right, it's like planting thosetype of visibility seeds and
just choosing one to start.
You can always add more, right.
So that's the first part of theplan.
The second part is really likethat in connection engagement
(24:15):
piece, it's oh, okay.
Like we looked at each other'seyes once we both picked up the
pen, but now we kind of need tostart a conversation, otherwise
that's not going to go anywhere.
So it's not just being visible,it's, if you're putting out
content, making sure that youraudience is engaging.
Maybe they're commenting,they're doing something to have
it be more than a one-waycommunication.
(24:35):
And know that I've beencreating content for a long time
.
I have a ton of lurkers, and Idon't call them lurkers in a bad
way.
I've literally had people sayoh, I'm a lurker, I will consume
all of your content and I willnever comment, I will never do
anything.
But one day I'm just going tobook a sales call with you and
you won't even know I exist.
So know that, like, noteverybody is going to.
(24:57):
You know, engage in some way,shape or form, but you'd like
them to like, they want them,you want them to engage, but
they might not show you thatthey're engaging, right.
So you want them toconsistently watch your content,
to consistently engage with you, even if you have no idea.
Speaker 2 (25:14):
Absolutely, and that's such a great point.
Before we get into the next one, because that is something that
I hear like the the first ofall, the visibility and the
showing up like 100% is such ahuge, painful thing for so many
entrepreneurs to do.
A lot of photographers,especially in my communities.
I hear that, but I'm alwayskind of talking about that too.
(25:35):
I've been creating content foryears and years and years and I
know for a fact that while I seeit on the daily, I have people
that do sort of like come out ofthe woodwork and book calls
with me and they're like yeah,I've been following you for, you
know, five plus years, or Iwill have a video, especially on
TikTok these days, not so muchInstagram, but on TikTok
specifically there's like a fewvideos that I've done over the
(25:58):
last like three or four years.
There's probably five or sovideos that just keep coming up
in rotation, like they just Ikeep getting likes and comments
and hits on them and they willconvert people into, you know,
giving me a call, booking asession, whatever it is, and so
it's such a great reminder thatyou know we're told a lot by
(26:19):
like these social media experts,that you know we have to create
a lot of content and keep itcurrent, which I agree that we
have to create content, but yourcontent is a long game and you
never know how long that game isgoing to be.
What matters is that you areengaging and you are continuing
to show up, because those peoplewill want to come back.
(26:42):
Like, if those people find avideo from me, like just
randomly on their For you pagewhich happens a lot they will go
and then consume the rest of mycontent.
So you have to have othercontent right for them to
consume and then that's what'sgoing to help them convert.
Like make it work for you.
So if anyone's listening andyou're feeling like, oh my God,
I'm terrified to put myself outthere and I don't even know what
(27:04):
to do, just start making.
Just start, just start, becauseyou are building up this
library of consistency and it'snot about the right now, it's
about your future, right?
So, anyway, just wanted tointerject.
Speaker 1 (27:20):
No, 100 percent.
And I kid you not, when I firststarted.
I think I started, I should saywhen I first started, but in I
think it was 2017, I startedthis Facebook live show called
Content and Coffee.
And even though I don't drinkcoffee and I didn't at the time
I have I mean, I love the tasteof coffee, but I don't do
caffeine, and haven't for since2016.
(27:42):
But I had this show and I wouldgo live and I would teach
people about content marketingand, I kid you not, I got like
no engagement.
Nobody was engaging and after awhile I was like losing steam
because I'm like why am I evendoing this?
Is this even working?
What's the point?
Ironic, since I was teachingpeople content marketing and I'm
(28:03):
like I don't know if my contentis even worth doing.
And so, long story short, Istopped the show and a year
later kid you not, maybe noteven a full year later at the
end of that year, so it was likeDecember of 2017.
And I stopped pretty early afterI started.
I maybe only lasted like amonth, maybe two.
Somebody reaches out to me andsigns up, for I think I had like
(28:27):
a $10,000 package was one of mypackages at the time and signed
up, and she was like, yeah, Iused to watch your show, I loved
it.
I knew I was already in aprogram so I wasn't ready then.
But I'm ready now and I knew assoon as I was ready you were
the person I was going to gowith and I sat there and I'm
like, imagine if I wasconsistent for the whole year,
how many people would have beendoing that?
Right, it's a good point Toyour point.
(28:50):
It's the long game.
Yes, you may have some quickwins, but you may not, and the
goal is to consistently show upand do it in a way that's super
easy and enjoyable for you andit doesn't have to look like how
everybody else is doing itExactly.
Speaker 2 (29:04):
Yes, okay, what's number three?
Speaker 1 (29:06):
All right.
Number three is really theexchanging digits metaphorically
stage.
So it's like you meet, you havea conversation and you're like,
oh, we like each other, let'sexchange digits.
That's essentially lead gen, soit's going okay.
How am I going to have thisperson go from I'm consuming
your content to actually givingme their contact information and
(29:27):
letting me know that they exist?
And so oftentimes in the pastit's like offer a freebie.
It could be a freebie like hey,you know, here's this amazing
guide, here's this great videotraining, things like that.
What I find also works reallywell is like micro offers.
So if you have, you know, for$17 filters for people's
(29:48):
Instagram right photos orsomething that's like a low
ticket offer that somebody willgo oh my gosh, that will make my
life so much easier.
That also works.
But you want something wherethey're giving you their name
and their email address.
At least, I better if they alsogive you their phone number.
But you want as muchinformation from this person as
possible within reason, just sothat you know that you can one
(30:11):
reach back out to them.
You can keep giving themvaluable information.
You know they exist.
Maybe you collect someinformation about them over time
so that when they do reach thepoint of booking a call with you
or buying something, you know abit more about this person,
right?
So you want to collect theirinformation in some way, shape
or form.
Love, yes, yep, get the digits,get the digits.
(30:34):
And then, once you getsomebody's digits, or somebody
gets your digits, the wholepoint is ideally to go on a date
.
So you want to go on the firstdate.
That first date can bedelivering of whatever you
promise them and you make itfreaking fabulous and before
they finish consuming that, youinvite them to a second date,
right, and you, depending on howhigh ticket what you're selling
is, will help you determine howmany dates or how long you want
(30:57):
to be dating before you know.
Somebody puts a ring on itmetaphorically, but it could be
a three-month whirlwind ordeal.
It could be a year and a half,like it really depends on your
audience, like your ideal buyer.
Maybe sometimes what's going oneconomically or like
industry-wide, like that canimpact it.
But you want to get a generalidea of what your typical lead
(31:21):
time is or runway is beforesomebody works with you.
But that whole period is justdating.
It's constantly showing themwhy working with you is so
amazing why it's so worth it.
It's not just putting out freecontent.
It's putting out content orgiving them things that helps
them make a decision and helpsthem go.
Yes, I want to work with youbecause this is what's possible.
And so you're constantly doingthat in the dating phase.
(31:44):
And then you get to a pointwhere you you know, as Beyonce
says, if you like it, then youbetter put a ring on it.
You make an offer and ideally inyour business, you are making
offers indirectly and directlyon a regular basis, which
directly could look like maybeyou're on a sales call or you're
in the DMs with someone andyou're saying, hey, it sounds
(32:06):
like you would be like, likeyou're looking for support in
this area.
I would love to work with you,or I'd love to discuss if
working with me is a good fit,or, straight up, just saying,
hey, I have this offer.
I actually think it'll beperfect for you.
Here's what it is right, so youcan make direct offers and you
can make indirect offers, whichare more.
Hey, you know, if you aresomeone who is dealing with X, Y
(32:30):
and Z and you want support,come to my free masterclass,
where you share more and thenyou make a direct pitch from
there or comment below and I'llstart a conversation with you
just to get to know you a littlebit better and see what you
need.
All right, so it doesn't haveto be a hey, renee, want to work
with me.
It could be a bit more indirect, but ideally you're doing that
(32:52):
daily, either indirect or direct, if you want consistent sales
and you can make those type ofindirect or direct offers from
your content, like it doesn'tneed to be cold calling people
unless you want to, but you wantto choose a method that works
for you to make those sort ofoffers.
Speaker 2 (33:10):
Yeah, that's something that I see a lot of
people.
That last step right Of youknow the CTA or whatever you
want to call it, you got to makethe offer right.
People aren't going to well,every now and then people will,
but, like you know, clients are,you know, made, not necessarily
found, and you have to be ableto understand, I believe, to
(33:35):
activate them.
So that goes into like reallyunderstanding who, who your
buyer is.
Obviously you have to know whoyou're talking to, but really
you know, really being able tostep into that sort of like like
you were talking abouteffortless, sort of making that
offer consistently and not justlike in a hard sell, like that
(33:57):
you would think it is like atraditional, like you know, cta,
but being able to weave thatinto just your regular content
in general, I feel like a lot ofpeople have probably their own.
I guess you know ideas aboutwhat that is and hangups
probably.
(34:17):
I don't know if you see that alot yourself, but like, what are
some of the as far as likecontent, right, like.
So let's kind of like talkabout content creation right now
.
What is your, your sort of likego-to?
I don't know if you have like astrategy in specific that you
coach people through.
But like, how often let's sayyou said daily right, we're
(34:41):
making offers daily.
I totally am on board with that.
But how many different ways canthat look right Like?
So give me some examples forpeople to like kind of put a
visual in their head.
Speaker 1 (34:52):
Yeah, I mean so making offers.
Again, they could be indirector direct.
I like doing it some sort ofcall to action in every piece of
content that I put out.
Now, part of it is a mindset,right, and I used to have this
belief or this fear of being toosalesy, being too pushy, people
(35:14):
not wanting to hear from me, etcetera.
But then I realized that when Ipump out content, I make sure
that it's so incredibly valuableand so even in like 90 seconds
or 60 seconds, like even in myreels, I try to give people
something that will change thegame for them.
Right, and even if my directorindirect offer and again I'll
(35:36):
share kind of how that couldlook, even if they don't take me
up on it that could look, evenif they don't take me up on it,
they're usually not offended byit right.
If I do a reel and I'm like,hey, comment 67 below to get my
67-minute free training on howto get more dream clients,
people are like, oh, thank youfor making that offer, right,
(35:57):
but I know at the end of thattraining I'm pitching to work
with me, right?
So that's an indirect offer.
I can make that all day.
I can say, hey, comment thisand get this free guide, and I
know in the guide I'm invitingthem to either book a call with
me or maybe, depending on whatit is, maybe it's to that free
training Do that all day, right,if somebody found value in what
you pumped out, that's not ahard thing to ask people.
(36:20):
Right Now, when I, in my longerform pieces of content I
usually so general rule of thumb, short form content I'm usually
sending people to either amicro offer, something that's
like $17, $27, $37.
Cause that's like easy.
Like in a knowing me for 90seconds, they probably will
(36:41):
binge a bunch of my content.
But if I keep making the sameoffer and a bunch of my content,
they'll go okay, I'm actuallygoing to take you up on that.
That's easy.
Or something that's free.
Easy Short form content, right,super short.
My longer form content like if Ido a webinar or a training or a
multi-day masterclass or youknow a long podcast episode or
(37:03):
something where I'm reallysaying like here's an inside
look at what needs to happen andthe steps you take, I see no
problem with saying, hey, I justgave you the goods.
If you want to do this on yourown, go for it, right, but if
you know you're going to needsupport, staying accountable,
staying in action, you knowyou're going to have questions,
you know that certain fears aregoing to come out, come up and
(37:24):
you want somebody to talk to,right, you know you're going to
want a community, whatever it is, then take this next step to
join my program, whether that'sjoin it directly, depending on
the price point, or book a callwith me, so, like, that's just
kind of high level.
How I like to look at it.
As short form content, I'm I'mmaking an indirect offer or a
(37:44):
direct offer to something low,super low ticket.
And my longer form content, um,and that could even be like a
15, 20 minute live.
It could be, um, you know, a 67minute masterclass, right, like
I'm doing more of a like here'sthe program I'd like you to
join, essentially, um, then ifthere's a third way I would say
is in the DMs.
So I will have conversations,like if somebody asks for the
(38:07):
training, and then I just askthem some questions about what
they're going through.
I personally like to voice memopeople because I'm an external
processor.
I can just voice memo you somuch faster than thinking about
how to type you a message.
But if I'm speaking to someoneback and forth and it's clear
that they are really focused ongetting a result they're focused
on working on it now and theyknow they need help I'm gonna
(38:29):
say, hey, you wanna worktogether?
I'm just gonna make that directoffer.
Here's what I've got.
I think it would be great foryou.
You in, or do you havequestions and just come from a
place of I'm helping people, notI'm bothering people.
I I'm always making offersbecause I genuinely believe that
I can help the person right.
If I don't think I can help theperson, I'm not going to offer,
(38:50):
and that's the thing.
Speaker 2 (38:52):
That's a that's.
That is that.
Is it right there, that thatbelief that what you're doing is
valuable, like you said before,like you are giving them value,
right Like, so you're showingup, you're giving something,
even like in a short form pieceof content, you're giving them
some value there.
So you know it's valuable andyou believe, like especially if
(39:14):
you have a conversation withthem at that point, that what
you have is actually what theyneed.
You know there's no, there's noissue in then just going in and
saying, hey, like I can helpyou, I got this, like, do you
want this?
But I feel like a lot, a lot ofcreatives have and that's that
belief, have this, you know,whatever you want to call it.
(39:37):
Fear, uh, imposter syndrome.
There's so many different waysyou could frame it.
Fear, imposter syndrome.
There's so many different waysyou could frame it.
But that is something thatstops them from making that
offer.
They don't have the true beliefthat what they are offering is
valuable.
So, yeah, I don't know if that'ssomething that you probably see
(39:58):
that a lot too, and that isdefinitely that's a mindset game
, like you can teach somebody acomplete roadmap, and I know
that I I have definitely hadthose moments and it's why I
went back and, you know, gotcertified in coaching is because
so many people were coming tome for these strategies, for
(40:19):
this roadmap, and I do love somemarketing.
Like, I love marketing, but Ican't make you do it.
I can't, I can't personally getinside your brain and, you know
, get you to just flip thatswitch into.
I am amazing, but I can workwith you now, like you know what
I mean, like so that's, I waslike, yeah, I need to figure out
a way to how to help peopleflip that switch and that's what
(40:41):
I love doing.
On the other side of it, whatare some of the things that you
do with your clients to helpthem get through that?
Because I assume that youprobably also deal with a lot of
that yourself.
Speaker 1 (40:53):
Yeah, for sure.
I have a couple of big ones, soone is inside.
So I wrote a book called Marketyour Genius and this is
straight from the book.
Like this activity is likeliterally outlined in there.
But I call it the effingfabulous list.
You can fill in the blanks.
For what?
it stands for and it's writing alist of all the reasons why
(41:17):
you're effing fabulous.
And I like to.
You can do this in a number ofdifferent areas of your life,
but I like to.
If I'm about to get on a salescall or do a live or I need to
make an offer of some sort, it'slike think of all the reasons
why you're effing fabulous, whypeople love hiring you or
working with you.
What value are you bringing?
(41:37):
Like, make a list of all ofthat.
Just set a timer and go crazyand come up with all the things
that you can think of.
And don't think of it as beingbraggy or anything.
Just be like what are all theamazing things that I've done?
Because pretend somebody isasking you for it, right, and
then I write it all down andthen I have people read it to
themselves, like read all thereasons why you're so amazing
(41:59):
and why you're magic and whyit's a joy and a pleasure and a
privilege to work with you.
And when you can read thatbefore you create a piece of
content, make an offer orsomething like that, your state
is completely different, becauseyou're thinking about yourself
differently and you're you'reremembering who you really are
(42:19):
and oftentimes and this happensto me all the time I speak to
folks and they're like you didwhat?
Like you used to work for whoyou built a business, to what
Hay House published your book,like a whole list of things that
I do not tell people on theregular and I'm like maybe I
should you know remember who Iam when I'm talking to folks.
(42:41):
But again it comes from a placeof I don't need to brag or
anything, right, but you don'tneed to brag to everybody else.
It's like brag to yourselfbefore you go and do something
so that you show up confidently,so that you show up from a
place of magnetism and don't doit just for yourself, do it for
the person that has the optionto work with you or someone else
(43:03):
.
Because I tell people all thetime I'm like just be a little
delusional.
I'm delusional.
I get like so many people who dowhat I do do it wrong and are a
bad choice for some of my, forother people, right, and I
believe that because I see folksin other programs who were told
to do crazy stuff and it didn'twork and they got into crazy
debt and they're upset about itand I'm like I don't know why
(43:26):
anybody told you to do any ofthose things Right.
And so I see that and I'm like,if I don't show up confidently,
if I don't show up as someonethat is like another person can
trust they're going to go to thethe other person, right,
because it's not who's the bestthat wins most of the time, it's
who shows up the mostfrequently and the most
(43:47):
confidently.
And so if you can't talkyourself like work through it
whether it's with a coach or youknow different things to get
yourself in a state of showingup confidently and showing up,
you know, from a state of like Ican help you, then you're being
of disservice to other people.
Yeah, so that's like one pieceof it.
(44:08):
The other piece I hear all thetime is people are like well, I
don't want to make it about me,I don't't want to, and I'm like
you are making it about you.
I get like the pure fact thatyou're sitting there going like
I don't want to be too pushy ortoo salesy, it's you making it
about you.
It has nothing to do with theother person.
It's like disguised as beingabout the other person.
(44:28):
But if you saw someone bleedingon the side of the road and you
had the ability to help them andyou were like, oh, you know
what, like I don't want to betoo pushy, like that's
metaphorically what you're doing.
Like, help the bleeding person,yes, yeah, so don't make it
about you jump into action andgo.
They need help.
Let me help them.
Let me at least share with themwhat, how I can help them, how
I can offer they could say no,they share with them what, how I
(44:49):
can help them, how I can offerthey could say no, they could
say you know what, nope, I likebleeding to death on this road.
Please leave me be.
And you, you know, if you're adoctor, you might have a medical
obligation to ignore theirrequests.
But, like metaphorically, ifthey're like, no, I like this
pain that I'm in and I don'twant to work on it.
Speaker 2 (45:16):
And I don't want your help, then you then that's
making it about you.
That has nothing to do with theother person.
Okay, yes, I really hope thatyou guys heard that, because
that is such a great point.
People say that to me a lot.
They you know, they'redefinitely oh, I don't want to
make about me, but you alreadyare like by doing that and so
reframe that.
I hope that you guys can seethat.
The other thing too is you knowbasically the whole delusional
thing, like I love because ourunconscious brain does not know
(45:40):
right.
It doesn't know what is realand what is fantasy.
It doesn't know, it justbelieves what we tell it to
believe.
That's why all of these thingsthat we were talking about in
this entire podcast, about themovie, the scripting, the
journaling, all of these thingsthat's why all of that makes
such a huge impact anddifference is because all you're
(46:01):
doing is teaching yourunconscious mind how you want it
to think and believe and feeland it will do whatever it is
you tell it to do.
So why would you choose to tellit that you don't know what
you're doing and nobody wantsyour offer?
You can completely reframe that.
Your unconscious mind wants tojust suck in all the information
(46:25):
.
So be delusional, right.
Be delusional enough to justbelieve that you can do it,
because that is that whole fakeit till you make it.
I'm definitely on thatbandwagon of like.
Well, that's.
The whole basis of it is thatwhen you do show up, even when
you're not confident, even whenyou're scared, even when you
(46:46):
feel anxious, even when you'relike, oh my God, I am such an
introvert and I feel like I wantto die being on this live,
whatever it is.
But every time you do pushthrough that and you don't
negotiate with your unconsciousmind, you are training it to do
what you want it to do.
Then, like, you're in thedriver's seat at that point,
which is so, so important, right?
Speaker 1 (47:07):
A hundred percent.
I live in my own little magicalbubble, like the beliefs that I
have.
I'm like luckily I don't tellthem to a lot of people because
they probably go Nick, you're alittle nuts, like to think that
you can accomplish these thingsor that this is possible for you
, because statistically it's notlooking too good for you and
I'm like I don't care because Ilive in this magical, special
Nicky land, and in Nicky land Ican do anything, even if it
(47:27):
makes no sense to anybody else.
I can do anything even if itmakes no sense to anybody else.
Speaker 2 (47:31):
Yes, yes, and I hope that you guys hear that, because
that is the way, that's the wayto get what you want, Like it
really does.
It affects your state, Like youwere saying, like you know,
when you show up in that stateof that, of that belief, that's
where the action comes from.
So it is definitely both thestrategy and the woo, like we've
been talking about all along.
(47:52):
So, before we wrap up becauseyou know I could definitely talk
about all of this all day longI do want to, like I always ask
what your I know you kind ofmentioned it a little bit before
but like, what's your big three?
You mentioned it before westarted recording, but what's
your big three astrologicallyand do you know your human
(48:13):
design?
Speaker 1 (48:14):
Oh yes, I am a generator from a human design
perspective.
Um, I my sun sign.
I'm a cancer.
I have to look at myastrological chart.
I'm on the cusp of like, oh,cancer and Gemini.
Uh, so I'm June 22nd, so I'mlike'm like.
But I know I'm like.
(48:35):
I can't remember my entirechart right now, but I know I
have a bunch of other things inthere, so yeah, of course yeah.
I'm like not.
I'm like very nurturing andlovey dovey, but I'm not
necessarily as emotional orsensitive.
Right, the standard cancerbecause of all the other stuff I
got going on.
Speaker 2 (48:52):
You do seem a little Gemini to me too.
Like you know, I I love, I knowa lot of Gemini women and
they're all such bad-asses so Idon't know if that's it, but I'm
definitely picking up on someof the the Gemini.
But yes, generator also.
Um, that's what I am as well.
So that definitely checks out.
So tell people where they canconnect with you.
(49:15):
What's your favorite place?
I know you spoke briefly aboutyour book, but tell us a little
bit more about that as well,because that is amazing and you
are a Hay House author, which islike life goal for me.
So talk to me a little bitabout that and tell people how
they can connect with you.
Speaker 1 (49:32):
Yeah, so my favorite place to hang out with folks is
on Instagram, so you can catchme on the gram.
I'm at Nikki Nash official andI literally post a lot every day
just like but it's all.
Here's how to get more dreamclients.
Here's tips, perspective shifts, mindset shifts, all that magic
Cause I find that fun.
And, yeah, my book is calledmarket your genius.
(49:55):
It's a step-by-step guide onhow to turn your experiences and
expertise into a profitablebusiness, and I specifically
talk about how to not only getdream clients but how to also
retain them and get referrals.
So it's like jam-packed.
It's not your average marketingbook, because I tell I use a
(50:15):
lot of stories and analogies andthen kind of do the teaching,
training part.
So I find that a lot of fun.
So, definitely, if you're intothat.
It's about to turn three yearsold, which is crazy to me, so
that's a great read.
And it comes with a companioncourse, videos and that's
(50:36):
depending on when this air isalready been updated or is being
updated for our three yearanniversary.
So very cool.
And you have a podcast as well.
Yes, I have a podcast calledmarket your genius.
That has been going through akind of evolution and so it's an
(50:59):
extension of marketing andstrategy training and tips for
the creatives content creators.
Coaches, like all the Cs, loveit love it.
Speaker 2 (51:06):
Okay, I'll put all of those links for everybody in
the show notes so they caneasily find you, and thank you
so much again for being here.
This notes so they can easilyfind you.
And thank you so much again forbeing here.
This was really fun to connectwith you.
I feel like we're super alignedon so many different things and
I love following you onInstagram too.
So, yay, yay, that was such asuper fun conversation with
(51:27):
Nikki.
I know you guys are walkingaway with a lot of takeaways,
nikki, I know you guys arewalking away with a lot of
takeaways.
I hope that her five-pieceframework really helps you guys
sort of put that together in afun analogy.
I love that she uses the datinganalogy because it's true, I've
kind of talked about that alittle bit before, too, on
various things podcast andsocial media, how we definitely
(51:49):
need to court our clients right.
We need to be showing up invarious different ways and have
multiple different touch pointswith them so that they feel
confident in wanting to book us,wanting to reach out to us, and
so one piece of content once ina while isn't going to do that.
It's not gonna build the know,like and trust that we really
(52:12):
need to develop and embed andbuild that relationship with
them.
So I love her analogy on that,and every little piece of that
is really, really important.
A huge takeaway that I hopethat you're walking away with is
this mindset piece and thosenon-negotiables that you don't
(52:34):
let yourself off the hook about,because, left to its own
devices, your unconscious mindis just going to run amok.
It's going to scroll on socialmedia, doom scroll and find all
kinds of people that it thinksare better than you, and pretty
soon you're going to start tofeel pretty crappy about the
(52:54):
whole situation.
So don't let it get there.
Right, you have control overthat.
Okay, we don't have controlover a lot these days especially
, but we do have control overhow we act and how we react and
how we want the direction of ourthoughts.
So we have control over thedirection of our thoughts, and I
(53:18):
feel like a lot of us don'tfeel like that most of the time,
but you do.
You may not have control overthe thoughts that pop in I mean,
we have something like 60,000thoughts a day but you do have
control over whether you arebeing intentional about noticing
what's coming in and out andwhat you allow to stick around,
(53:39):
because if you are just sort oflike unconsciously living your
life, it's going to be reallyeasy for those negative thoughts
and those anxiety thoughts tostick around and they will
attract friends.
So it's up to you to really bethe captain of your own ship,
the driver of your own car,whatever analogy works for you.
(54:01):
I hope that you are able tofeel empowered to step into that
after listening to this episodeand, as always, I want to hear
your feedback.
So hit me up on Instagram.
If you have any questions orfeedback about today's episode.
Feel free to screen shareanything that you either watched
on YouTube or, if you'relistening on your favorite
(54:23):
podcast platform, screenshot itand tag both of us, and we'd
love to connect with you over onInstagram as well.
So I'm going to put all of thelinks for Nikki below and all of
my links for Nikki below, andall of my links are below.
If you guys are looking for helpwith your business in any way,
shape or form, reach out.
I have various options andvarious things that could
possibly help you.
I do have limited availabilityfor my one-on-ones, but I do
(54:47):
have a couple of spots openright now, so just reach out.
There's actually a link for youto book a call a free call with
me below, and that's really thebest way for us to figure out
what I've got going on, whetherit's right for you, whether
we're a good fit, all of that.
It's a no pressure free call.
So if you feel aligned, reachout and let's chat.
(55:09):
And if you're a photographer,reach out and let's chat.
And if you're a photographer,jump inside of elevate my $49 a
month membership, because it hasa lot of content, a lot of
marketing, a lot of mindset andyou get actual coaching with me
and you have a really awesomecommunity as well to rely on.
So it's a pretty good deal.
Check that out below as well,and I will see you guys next
(55:29):
time.
Love you, bye.
I think part of being a creator is that desire to
create.
So I love creating new thingsand so I can easily be stuck and
, you know, entertained by the.
Here are a million ways to growyour business, because some of
them sound legit, fun to me andI'm like, ooh, I could do that.
So that's why I reallyencourage people to go.
It's not what you can do andwhat you may like think could be
(00:22):
fun.
To give it a go.
It's what's going to be themost aligned with the lifestyle
you want and going to take youthe furthest downstream, the
easiest, and start there andknow that you can always create
more later, but you got tocomplete something.
Speaker 2 (00:35):
Welcome to tried and true with a dash of woo, where
we blend rock solid tips with alittle bit of magic.
I'm Renee Bowen, your host,life, life and business coach
and professional photographer atyour service.
We are all about gettingcreative, diving into your
business and playing withmanifestation over here.
So are you ready to getinspired and have some fun?
Let's dive in.
Hey, hey, welcome back to Triedand True with a dash of woo.
(01:02):
I am your host, renee Bowen.
Today, I have another amazingguest for you.
Her name is Nikki Nash and sheis a Hay House author, a
motivational speaker, a podcasthost herself and a client
enrollment expert.
Referred to as a marketinggenius by clients and peers,
nikki uses her 15 plus years ofexperience to help service-based
(01:24):
businesses attract and retaintheir dream clients.
Nikki's methodologies andframeworks have helped clients
fill group programs, tripletheir revenue, double their
profits and so much more.
She believes thatentrepreneurship can be a
vehicle for generational wealthand strives to help close the
gender and racial wealth gap inAmerica, which I love.
(01:46):
She is such a powerhouse and wehave such a cool conversation
all about integrating marketingstrategy and manifestation so
that you can get more of yourdream clients.
We cover a lot on today's show,so grab your favorite beverage
or head out on your walk andlet's dive in.
Hey Nikki, thank you so muchfor being here today.
(02:07):
I'm excited to talk to youabout the melding of a marketing
strategy and manifestation sothat we can get more dream
clients.
So thank you so much for beinghere.
Speaker 1 (02:18):
Oh my goodness, thank you so much for having me.
Speaker 2 (02:20):
I love it because, as you know, this is kind of like
what I love to talk about themost.
You know, it's like the basisfor the show, the melding of a
strategy and the woo and themagic, or whatever you want to
call it, and I really do believethat we sort of need both,
right Like.
So I'd love to know why youbelieve that and how you tend to
meld those two together andwhat you do.
Speaker 1 (02:43):
Yeah, so I've been in marketing for gosh like 18
years now I am older than I lookCause people are like what?
And I'm like, yeah, it's allright.
Um, one of the things thatalways comes up when I speak to
folks is they're like I want youto help me with like the thing,
like the strategy, like thegame plan, like the thing that's
(03:09):
guaranteed to work, and I'mlike, even if you hold a gun to
someone's head, it's not goingto guarantee that they're going
to like swipe their credit cardand sign up to work with you.
So my belief has always beenthat the strategy and the game
plan and the actions are reallymore about you aligning to what
brings you joy, what's yourskill sets are what you can do,
and the way I always describe itto my clients and I use the
word God I shared with youinsert the universe, like for
(03:32):
listeners, whatever works foryou.
But I like to say like all I'mdoing is like planting seeds for
God to like water and dosomething with right, like
you're just planting seeds forthe universe.
So I look at it as like allright, my marketing strategy and
my marketing game plan is justcreating opportunities for, like
the other part of the equationthat I have zero control over,
(03:52):
which is kind of like divineintervention.
So that's how I look at it andI try to go all right with my
strategy.
I'm just optimizing theperformance of the seeds that
I'm planting, but like outsideof that, I can't you know force
someone to work with me or forcesomeone to work with my clients
Right.
Speaker 2 (04:11):
Yeah, absolutely Like .
I always kind of talk aboutresonance, right Like, and I
really kind of believe thatthat's a big part of it is like
you said, yeah, I, I definitelycan put some things into play, I
can take action, I can, youknow, have this beautiful
strategy.
At the end of the day, what'smeant for me is meant for me,
(04:31):
sort of thing right Like so, andyeah, you're right Like, insert
whatever word works for you God, universe, whatever Like there.
I think that part of it andthat that trust, faith, letting
go, whatever you want to call itis a really big part of it.
Do you find with your clientsbecause I find with mine that
(04:52):
that's the hardest part of that?
Speaker 1 (04:54):
Oh, yeah, it's the hardest part, for I think
everyone Like literally insertconversation I had with my mom
either last night or thismorning, I was like mom, it's
like on a conscious level I knowthat all I can control is my
actions and that I got to leavethe rest to God, but a part of
me wants to force things tohappen and I am having a hard
(05:14):
time just trusting that thingsare going to work out, and it's
causing me some like anxiety andstress.
So I'm like mom, I'm going toneed you to find like some sort
of meditation or guide or quoteor like verse in the Bible,
whatever you find that helps mewith faith, trust and like
releasing anxiety, becausethat's how I'm feeling this
morning, and it doesn't matterhow much money you're making.
(05:36):
I'm like, oh, I told myself,when I make X amount of money,
this will go away.
No, no, it's somehow.
It's like.
It's's like saying when I moveto this other place, my life is
going to be so much better.
It's like, no, you're takingyourself with you.
I'm taking these fears andthese beliefs and these doubts
with me wherever I go, and so Ijust have to work on them on a
(05:56):
daily basis.
And the same holds true for myclients and one of the things I
help them with definitely not tothe level that probably I help
them with, um, definitely not tothe level that probably you
help them with but I just kindof make them aware of the fact
that there is um a part of thisthat is just their own fear and
lack of trust and doubt and that, while I can help them with
(06:17):
like what is the soul alignedmarketing plan that feels good
for them, they're, at the end ofthe day, going to have to work
on their own faith and trust ofGod and the universe, because I
can't force them to have faithand trust, you know.
Speaker 2 (06:32):
Yeah, and I think we all come to it in you know our
own way, right Like so, andyou're right.
I really love that you broughtthat up, because a lot of people
don't like to talk about thatright Like so.
You know a lot of, let's say,coaches or industry leaders, et
cetera.
It's really easy to look atsomeone's social feed and think
(06:54):
that they have it all together.
But you're right, no matter howmuch money you're making, no
matter how well your business isdoing, life is going to life
and things I mean like,especially right now, like stuff
is wild, right Like so, like wenever know what's going to get
thrown at us, especially, youknow, being an entrepreneur.
That's kind of part of the deal, but right now, especially like
(07:16):
we just don't know what'scoming at us.
And it does take an incrediblystrong, disciplined mindset to
stay in that high vibe.
But even those of us who haveall these tools, we still deal
with that and we still need toreach out to our moms.
I'm the same way.
I was just having thatconversation with my mom too,
(07:37):
and my mom and I are super close.
But, yeah, she's very muchrooted in her religion and her
faith and I am more on this,like woo, spiritual, but we
still have the same, the samesort of like dialogue, you know,
and it helps me to feelgrounded when I talk to her
(07:58):
about that too.
So I love that you kind of wentthere, because I feel like it's
important for people to list,like to hear that you kind of
went there because I feel likeit's important for people to
list, like to hear that, toreally know that we all go
through these times and thatsome of these practices, like
what matters is what are yourgo-tos, right, and so I love
that.
Let's like kind of dive intothat for a second.
I know that calling your mom isprobably one of your go-tos,
(08:18):
but what are some of the otherthings that you like to do are
like non-negotiables basicallyfor you, that kind of sort of
keep you in the mindset of that,letting go trust and knowing
that you are, you know,following your highest purpose.
What are some of the things youdo daily?
Speaker 1 (08:35):
Yeah.
So I have a list of things.
One I got from one of mymentors and he taught me about
creating a mind movie.
So what a mind movie is isliterally like I created it in
Canva.
It's a bunch of slides that goto the beat of some music and
each slide essentially has anaffirmation, or like a future
(08:57):
paced, like promise, like I'm,like I have, like I, my business
has generated X, or I am, youknow, doing this, or, uh, you
know, opportunities are alwaysflowing towards me.
So, whatever it is that worksfor you, you come up with your
statements.
I think I have somewhere betweenlike 20 and 25 that I've put on
(09:18):
slides with uh, it's just wordson top of an image.
That kind of ties into it.
It's both words on top of animage.
That kind of ties into it.
It's both personal andprofessional.
I have like things about myhealth and my wellness and all
of that we've done, and my video, I think, is about three
minutes.
My lucky number is three, so Iaim to make it three minutes and
(09:40):
33 seconds, but I actuallythink it's three minutes and 35
seconds because it ended on aweird part of the song and I was
like, no, it needs to end.
I'm like that kind of person.
But I watch that every day andthat kind of helps me.
You know, remember, like thingsare working out for me.
Here's what's happening, here'swhat's what I'm focused on,
here's what I'm attracting,here's how to, like, remind
(10:02):
myself to keep staying in action, and that's helpful.
I also like journaling.
I have a love hate relationshipwith journaling.
I don't like to.
It's funny.
I journaled my whole life and Ilove writing.
But something about journaling,I think, is facing the thoughts
and the feelings that you have,and so sometimes I try to avoid
that.
But I'm like Nikki you eitherneed to write it down or I talk
(10:26):
to myself.
The way I do it is because I gofor walks, I put headphones in
and I pretend I'm on the phoneand I just put on a dictation
device and I just talk outeverything that's racing through
my mind and all my feelings,and I let the detect, the
dictation device, capture it.
Speaker 2 (10:45):
That is a really fun little trick.
I love that.
No, I totally do.
I mean because I talked tomyself in my head like
constantly, it's like it'sconstant, like the dialogue
never stops.
I don't know about you guys,but like I heard recently, some
people don't have the internaldialogue and I'm like what?
like I don't even know what lifewould be like without an
internal how, like I don't evenknow what life would be like
(11:10):
without an internal, how Like Idon't get that, but like it's so
interesting to me, like allthat stuff is so interesting how
everyone is so different.
But yeah, I have such an activeinternal dialogue sometimes and
walking is 100% like therapy andmeditation for me, like it is,
it is how I am able to let go alot of that stuff, because yeah,
let's face it, I'm a controlfreak and walking for some
reason, just sort of like letsthat stuff go.
(11:32):
So I love that little trick ofacting like you're on the phone
and just talking into it,because, yes, you're right,
journaling can feel like a chore, right, like it's like one more
thing I got to do today.
I got like a lot of stuff to doand I'm always writing and I'm
always like typing or whateverit is, and so that's a fun
little trick.
And you know, you could alwayslike just take it even a step
further and put it into chat GPTand be like, okay, organize
(11:55):
this for me, and then like, comeup with all of these fun ideas
from it, cause I am all aboutchat GPT right now, like it's
definitely my assistant andhelping me stay on track.
You do a hundred percent.
Speaker 1 (12:08):
I use it for pretty much everything.
It's like my other teammates inaddition to my actual team Like
it's like an additional part ofthe team, 100%, I love it.
Speaker 2 (12:18):
So, yeah, and, and that little, that movie is
really great, because I you knowit's definitely one of the
things I talk about a lot toowith my clients is how we have
to feel it.
It's like that's whyaffirmations alone, right, don't
necessarily work, because youhave to feel it, and most of us,
creatives, especially, arevisual and so we have to give
ourselves that visual.
(12:39):
So it's like taking a visionboard a step further by making
it the actual movie and likefeeling that you're in it every
day.
Such a great little tip Love,love, love, love that.
Okay, let's get into somemarketing strategy, because
that's where your major geniuslies, right, your zone of genius
(12:59):
, because that's what you'vedone for so, so long, and I know
that you're known for you knowhelping businesses attract their
dream clients.
But what are some of the commonpitfalls, mistakes, whatever,
that you've seen online businessowners face in attracting
especially high paying clients?
Speaker 1 (13:18):
Yeah, I mean the biggest, the biggest thing, um
it, it's interesting Cause I'mgoing to say the biggest thing,
but I actually think there's adifferent root cause to it.
So I was like this is thebiggest thing.
And then, as I said that, I'mlike actually it's a deeper
thing.
But the biggest kind of mistakewe'll call it, or thing that I
(13:38):
see people do, that I'm like,ooh, that's hurting you is they
do what I call like rapidstrategy switching, and so they
are constantly going like I'mgoing to do this.
Oh, actually, nope, I'm goingto do this.
Oh, you know what?
I tried that once and it didn'twork.
Or this is you know, I wasworking on this but then I saw
this video from somebody elseand they talked about a
(13:58):
different way to do it.
And now I'm going to go do thatthing and I get the that it
comes from a couple of placesright, like part of it is a
belief system around yourability to attract those high
paying clients in the firstplace and a belief that there is
a one right way to do it.
Right.
And if we go back to theplanting seeds thing, it's like
no, you're not gonna find theone thing that's going to work
(14:21):
perfectly.
And you do that.
You're kind of just plantingseeds and aligning what it is
that you want and being reallycrystal clear on what you want
and asking for it Right, sayinglike, hey, I call God big G.
I'm like, hey, big G, I wouldlike this, and I asked for this
or something better.
I'm like may I have this orsomething better?
Cause, like you know, I don'twant to be shortchanging myself
(14:44):
over here, like my vision mightnot be great, grand enough, so
I'm like this or somethingbetter.
And um, and then taking actionto plant those seeds and doing
that consistently is kind of thesolution.
But where most people kind ofmake a mistake is they're so in
lack of belief and trust thatthey end up switching their
(15:06):
strategy and game plan over andover and over and over again.
And it's like you know, I thinkabout people who are working to
lose weight right, it's notlike they were successful trying
50 fad diets.
Right, like there's usually onething that actually worked for
them and they just stuck with itlong enough.
And so with your business, it'slike there's one thing that
(15:29):
will likely work for you, basedoff of the fact that you're
going to stick to it and do itfor the longterm and so kind of.
That's the the biggest thingthat I see.
Speaker 2 (15:40):
Yeah, so do I.
It's really for a long timebecause I am a photographer and
for a long time I mainly justworked with photographers.
But now that I'm working withdifferent creatives of all types
, I realized it's not just aphotographer thing.
You know that, that I used tocall it and I still do shiny
object syndrome, right, like weget so, and I think it's a lot
(16:02):
of reason.
It's just because there's justso much being thrown at us on
the daily on social, and it'svery easy to like because it's
designed that way, you know,like social media is designed to
hit our lizard brain, the backpart of our brain, and it's
supposed to make us feel lessthan it's supposed to make us
(16:22):
feel like we're missing out onsomething.
And we have to be really strongin our convictions when we get
on there.
Even if we're just getting onsocial media to do research or
look for a trending sound, it'sreally important to not go off
the rails.
Let yourself go off the rails,let your unconscious mind
basically take the reins rightand just suck in all of this
(16:46):
stuff and you get thrown all ofthese like strategies and, well,
maybe I should do this andmaybe I should do that and, oh
my God, maybe I should be doingthis.
It's so easy to get stuck inthat.
So what are some of the waysthat you, you know, would coach
people through that?
First of all, I know we justtalked about focus on you, stay
(17:07):
in your lane and get obsessedabout that, and in theory, that
sounds great, right.
But for spicy brains, forpeople who have a lot going on,
I do think a lot of that doescome from not having a strong
enough confidence, maybe, inwhat you're doing.
(17:27):
But what are some of the thingsthat you like to suggest people
really kind of double down on,as they are, let's say, building
a marketing strategy, inparticular, like for themselves,
like what are some of the stepsthat they would need to go
through with you so that theydon't get stuck in that
(17:49):
comparison game and go down thatrollercoaster of I suck yeah.
Speaker 1 (17:54):
Yeah.
So there are really fivecomponents, we'll say, of a
marketing plan that's going tohelp you bring in more clients,
and the first thing that Ialways have people think about
before we even get into the fivesteps is to look at everything
through the filter of what isgoing to bring me the most joy,
what is the most alignment withyou know, my skill sets and my
(18:16):
abilities, and what is the pathof least resistance, like, think
of Abraham Hicks, I think I ohmy gosh, I forget which book,
but I feel like it's in all ofthem but I just visualize myself
going down a river and justgoing downstream in like a big
tube, because I live in Floridanow and tubing down a river is a
thing.
I knew it was a thing, but nowI get to experience it and I
(18:39):
just try to visualize myselflike, how much fun is it to just
get in the tube and godownstream?
How much would it suck to getin that tube and try to like
pull myself up the stream?
And so when I am hearing allthe different things that I
could do in each of these fivecategories, I always try to
encourage my clients and I dothis for myself.
Is I go which one is the mostdownstream option and you just
(19:04):
need one.
You just need to start with one.
I could add more later, butwe're gonna just like get one
thing going.
And even though, what'sinteresting, I was a English
major and wanted to be ajournalist and an actress
growing up and I've alwayswritten like poetry as a kid, so
I consider myself a creative.
That also has been really goodat math and I ended up getting
(19:26):
my MBA, and the reason why Ishare this is because I think
part of being a creator is thatdesire to create.
So I love creating new thingsand so I can easily be stuck and
entertained by the.
Here are a million ways to growyour business because some of
them sound legit, fun to me andI'm like, oh, I could do that.
So that's why I reallyencourage people to go.
(19:48):
It's not what you can do andwhat you may like think could be
fun.
To give it a go.
It's what's going to be themost aligned with the lifestyle
you want and going to take youthe furthest downstream, the
easiest, and start there andknow that you can always create
more later, but you got tocomplete something, so like
that's like public service.
Announcement number one, andI'm more than happy to walk
(20:09):
through the five parts of theplan, but especially the way my
brain works and my desire tocreate.
I like to share that with folksbecause it's so important.
Speaker 2 (20:19):
Yeah, no, we let.
Yeah, we'll definitely, let'sget into the five.
But I just wanted to echo thatbecause, yeah, I mean it's so
funny because I just started.
It's really interesting that Ionly started listening to
Abraham Hicks in the lastprobably four years, but I feel
like when I finally did, it waslike, oh yeah, like this is what
I've, this is what I believe,like you know, for 20 plus years
(20:41):
now.
So it's really funny becausewhen I heard that and I forget
to like the book or whereverthat was spoken about with, like
the downstream thing, becausethat's in my mind, what I have
been doing for probably thebetter part of 15 plus years is
I have to like I envisionedmyself stepping it, like
stepping into the stream andlike being on a raft and just
(21:01):
being not a rapids, like a nicecalm flowing lazy river with
beautiful water, because againcan't be dirty lake water,
because you girls not going towant to be in that, like I.
But that's so funny because,like when you said that, I was
like, oh my gosh, yes, likeliterally something that I have
to envision myself doing kind ofdaily.
(21:25):
At those point, like in thelast like I would say, four
months, it's just I've had tolike really double down on all
of that and that's one of thethings that kind of gets me
through.
So I love that and really kindof getting obsessed with like
your own thing, like that'sreally what a lot of it has to
do If you're not in alignmentwith it and it doesn't feel like
the least path of resistance,right, like it's really what a
(21:45):
lot of it has to do If you'renot in alignment with it and it
doesn't feel like the least pathof resistance, right, like it's
like okay, you know, do I wantto make this easy on myself or
do I want to make it hard?
So get really clear about that.
So let's talk about these five,these five steps right.
I want to know how you sort ofoutline this.
Speaker 1 (22:04):
Yeah.
So the first thing I shouldshare with folks is that I don't
know if it's because I'm singleand looking for my forever
partner and have been for awhile, or or what, but I have
for the past probably over 10years taught marketing strategy
using the analogy of dating.
So I call it my just likedating method.
(22:25):
It's like I'm currentlyapplying this to my dating life,
but the steps are reallysimilar to like think of any
romantic comedy that you see,and the first is always as I
learned from the holiday calleda meet cute, which is like how
you meet that you knowprospective client or
prospective partner in thedating world right, which is
(22:47):
maybe you're at a coffee shopand you drop a pen and you go
down to pick it up and theperson's like also goes down to
pick it up for you and you lookat each other's eyes and you're
like, oh my gosh, we just metRight.
And so, while you're not goingto necessarily literally do that
for a marketing perspective,what it comes down to is you
have to be visible, you have toshow up as um.
(23:08):
So I watched this Instagramvideo the other day and this
woman was like if you want tomeet like prospective partners,
you have to leave your house,like you got to get out into the
world, right.
So if you want to meetprospective clients, you got to
get out into the world, right.
So if you want to meetprospective clients, you got to
get out into the world, theonline world, the in-person
world.
But you got to go somewherewhere you think your ideal
(23:29):
person is going to be and youneed to show, and so that could
be through social media andposting online.
It could be through being aguest on someone's podcast.
It could be PR.
It could be running ads.
It could be through being aguest on someone's podcast.
It could be PR.
It could be running ads.
It could be going to networkingevents, doesn't matter.
Choose the one that feels theleast stressful, anxiety-ridden,
(23:54):
the most joyful for you, andchoose one and say here's how
I'm going to go out in the worldso I can possibly meet my ideal
clients.
Right, it's like planting thosetype of visibility seeds and
just choosing one to start.
You can always add more, right.
So that's the first part of theplan.
The second part is really likethat in connection engagement
(24:15):
piece, it's oh, okay.
Like we looked at each other'seyes once we both picked up the
pen, but now we kind of need tostart a conversation, otherwise
that's not going to go anywhere.
So it's not just being visible,it's, if you're putting out
content, making sure that youraudience is engaging.
Maybe they're commenting,they're doing something to have
it be more than a one-waycommunication.
(24:35):
And know that I've beencreating content for a long time
.
I have a ton of lurkers, and Idon't call them lurkers in a bad
way.
I've literally had people sayoh, I'm a lurker, I will consume
all of your content and I willnever comment, I will never do
anything.
But one day I'm just going tobook a sales call with you and
you won't even know I exist.
So know that, like, noteverybody is going to.
(24:57):
You know, engage in some way,shape or form, but you'd like
them to like, they want them,you want them to engage, but
they might not show you thatthey're engaging, right.
So you want them toconsistently watch your content,
to consistently engage with you, even if you have no idea.
Speaker 2 (25:14):
Absolutely, and that's such a great point.
Before we get into the next one, because that is something that
I hear like the the first ofall, the visibility and the
showing up like 100% is such ahuge, painful thing for so many
entrepreneurs to do.
A lot of photographers,especially in my communities.
I hear that, but I'm alwayskind of talking about that too.
(25:35):
I've been creating content foryears and years and years and I
know for a fact that while I seeit on the daily, I have people
that do sort of like come out ofthe woodwork and book calls
with me and they're like yeah,I've been following you for, you
know, five plus years, or Iwill have a video, especially on
TikTok these days, not so muchInstagram, but on TikTok
specifically there's like a fewvideos that I've done over the
(25:58):
last like three or four years.
There's probably five or sovideos that just keep coming up
in rotation, like they just Ikeep getting likes and comments
and hits on them and they willconvert people into, you know,
giving me a call, booking asession, whatever it is, and so
it's such a great reminder thatyou know we're told a lot by
(26:19):
like these social media experts,that you know we have to create
a lot of content and keep itcurrent, which I agree that we
have to create content, but yourcontent is a long game and you
never know how long that game isgoing to be.
What matters is that you areengaging and you are continuing
to show up, because those peoplewill want to come back.
(26:42):
Like, if those people find avideo from me, like just
randomly on their For you pagewhich happens a lot they will go
and then consume the rest of mycontent.
So you have to have othercontent right for them to
consume and then that's what'sgoing to help them convert.
Like make it work for you.
So if anyone's listening andyou're feeling like, oh my God,
I'm terrified to put myself outthere and I don't even know what
(27:04):
to do, just start making.
Just start, just start, becauseyou are building up this
library of consistency and it'snot about the right now, it's
about your future, right?
So, anyway, just wanted tointerject.
Speaker 1 (27:20):
No, 100 percent.
And I kid you not, when I firststarted.
I think I started, I should saywhen I first started, but in I
think it was 2017, I startedthis Facebook live show called
Content and Coffee.
And even though I don't drinkcoffee and I didn't at the time
I have I mean, I love the tasteof coffee, but I don't do
caffeine, and haven't for since2016.
(27:42):
But I had this show and I wouldgo live and I would teach
people about content marketingand, I kid you not, I got like
no engagement.
Nobody was engaging and after awhile I was like losing steam
because I'm like why am I evendoing this?
Is this even working?
What's the point?
Ironic, since I was teachingpeople content marketing and I'm
(28:03):
like I don't know if my contentis even worth doing.
And so, long story short, Istopped the show and a year
later kid you not, maybe noteven a full year later at the
end of that year, so it was likeDecember of 2017.
And I stopped pretty early afterI started.
I maybe only lasted like amonth, maybe two.
Somebody reaches out to me andsigns up, for I think I had like
(28:27):
a $10,000 package was one of mypackages at the time and signed
up, and she was like, yeah, Iused to watch your show, I loved
it.
I knew I was already in aprogram so I wasn't ready then.
But I'm ready now and I knew assoon as I was ready you were
the person I was going to gowith and I sat there and I'm
like, imagine if I wasconsistent for the whole year,
how many people would have beendoing that?
Right, it's a good point Toyour point.
(28:50):
It's the long game.
Yes, you may have some quickwins, but you may not, and the
goal is to consistently show upand do it in a way that's super
easy and enjoyable for you andit doesn't have to look like how
everybody else is doing itExactly.
Speaker 2 (29:04):
Yes, okay, what's number three?
Speaker 1 (29:06):
All right.
Number three is really theexchanging digits metaphorically
stage.
So it's like you meet, you havea conversation and you're like,
oh, we like each other, let'sexchange digits.
That's essentially lead gen, soit's going okay.
How am I going to have thisperson go from I'm consuming
your content to actually givingme their contact information and
(29:27):
letting me know that they exist?
And so oftentimes in the pastit's like offer a freebie.
It could be a freebie like hey,you know, here's this amazing
guide, here's this great videotraining, things like that.
What I find also works reallywell is like micro offers.
So if you have, you know, for$17 filters for people's
(29:48):
Instagram right photos orsomething that's like a low
ticket offer that somebody willgo oh my gosh, that will make my
life so much easier.
That also works.
But you want something wherethey're giving you their name
and their email address.
At least, I better if they alsogive you their phone number.
But you want as muchinformation from this person as
possible within reason, just sothat you know that you can one
(30:11):
reach back out to them.
You can keep giving themvaluable information.
You know they exist.
Maybe you collect someinformation about them over time
so that when they do reach thepoint of booking a call with you
or buying something, you know abit more about this person,
right?
So you want to collect theirinformation in some way, shape
or form.
Love, yes, yep, get the digits,get the digits.
(30:34):
And then, once you getsomebody's digits, or somebody
gets your digits, the wholepoint is ideally to go on a date
.
So you want to go on the firstdate.
That first date can bedelivering of whatever you
promise them and you make itfreaking fabulous and before
they finish consuming that, youinvite them to a second date,
right, and you, depending on howhigh ticket what you're selling
is, will help you determine howmany dates or how long you want
(30:57):
to be dating before you know.
Somebody puts a ring on itmetaphorically, but it could be
a three-month whirlwind ordeal.
It could be a year and a half,like it really depends on your
audience, like your ideal buyer.
Maybe sometimes what's going oneconomically or like
industry-wide, like that canimpact it.
But you want to get a generalidea of what your typical lead
(31:21):
time is or runway is beforesomebody works with you.
But that whole period is justdating.
It's constantly showing themwhy working with you is so
amazing why it's so worth it.
It's not just putting out freecontent.
It's putting out content orgiving them things that helps
them make a decision and helpsthem go.
Yes, I want to work with youbecause this is what's possible.
And so you're constantly doingthat in the dating phase.
(31:44):
And then you get to a pointwhere you you know, as Beyonce
says, if you like it, then youbetter put a ring on it.
You make an offer and ideally inyour business, you are making
offers indirectly and directlyon a regular basis, which
directly could look like maybeyou're on a sales call or you're
in the DMs with someone andyou're saying, hey, it sounds
(32:06):
like you would be like, likeyou're looking for support in
this area.
I would love to work with you,or I'd love to discuss if
working with me is a good fit,or, straight up, just saying,
hey, I have this offer.
I actually think it'll beperfect for you.
Here's what it is right, so youcan make direct offers and you
can make indirect offers, whichare more.
Hey, you know, if you aresomeone who is dealing with X, Y
(32:30):
and Z and you want support,come to my free masterclass,
where you share more and thenyou make a direct pitch from
there or comment below and I'llstart a conversation with you
just to get to know you a littlebit better and see what you
need.
All right, so it doesn't haveto be a hey, renee, want to work
with me.
It could be a bit more indirect, but ideally you're doing that
(32:52):
daily, either indirect or direct, if you want consistent sales
and you can make those type ofindirect or direct offers from
your content, like it doesn'tneed to be cold calling people
unless you want to, but you wantto choose a method that works
for you to make those sort ofoffers.
Speaker 2 (33:10):
Yeah, that's something that I see a lot of
people.
That last step right Of youknow the CTA or whatever you
want to call it, you got to makethe offer right.
People aren't going to well,every now and then people will,
but, like you know, clients are,you know, made, not necessarily
found, and you have to be ableto understand, I believe, to
(33:35):
activate them.
So that goes into like reallyunderstanding who, who your
buyer is.
Obviously you have to know whoyou're talking to, but really
you know, really being able tostep into that sort of like like
you were talking abouteffortless, sort of making that
offer consistently and not justlike in a hard sell, like that
(33:57):
you would think it is like atraditional, like you know, cta,
but being able to weave thatinto just your regular content
in general, I feel like a lot ofpeople have probably their own.
I guess you know ideas aboutwhat that is and hangups
probably.
(34:17):
I don't know if you see that alot yourself, but like, what are
some of the as far as likecontent, right, like.
So let's kind of like talkabout content creation right now
.
What is your, your sort of likego-to?
I don't know if you have like astrategy in specific that you
coach people through.
But like, how often let's sayyou said daily right, we're
(34:41):
making offers daily.
I totally am on board with that.
But how many different ways canthat look right Like?
So give me some examples forpeople to like kind of put a
visual in their head.
Speaker 1 (34:52):
Yeah, I mean so making offers.
Again, they could be indirector direct.
I like doing it some sort ofcall to action in every piece of
content that I put out.
Now, part of it is a mindset,right, and I used to have this
belief or this fear of being toosalesy, being too pushy, people
(35:14):
not wanting to hear from me, etcetera.
But then I realized that when Ipump out content, I make sure
that it's so incredibly valuableand so even in like 90 seconds
or 60 seconds, like even in myreels, I try to give people
something that will change thegame for them.
Right, and even if my directorindirect offer and again I'll
(35:36):
share kind of how that couldlook, even if they don't take me
up on it that could look, evenif they don't take me up on it,
they're usually not offended byit right.
If I do a reel and I'm like,hey, comment 67 below to get my
67-minute free training on howto get more dream clients,
people are like, oh, thank youfor making that offer, right,
(35:57):
but I know at the end of thattraining I'm pitching to work
with me, right?
So that's an indirect offer.
I can make that all day.
I can say, hey, comment thisand get this free guide, and I
know in the guide I'm invitingthem to either book a call with
me or maybe, depending on whatit is, maybe it's to that free
training Do that all day, right,if somebody found value in what
you pumped out, that's not ahard thing to ask people.
(36:20):
Right Now, when I, in my longerform pieces of content I
usually so general rule of thumb, short form content I'm usually
sending people to either amicro offer, something that's
like $17, $27, $37.
Cause that's like easy.
Like in a knowing me for 90seconds, they probably will
(36:41):
binge a bunch of my content.
But if I keep making the sameoffer and a bunch of my content,
they'll go okay, I'm actuallygoing to take you up on that.
That's easy.
Or something that's free.
Easy Short form content, right,super short.
My longer form content like if Ido a webinar or a training or a
multi-day masterclass or youknow a long podcast episode or
(37:03):
something where I'm reallysaying like here's an inside
look at what needs to happen andthe steps you take, I see no
problem with saying, hey, I justgave you the goods.
If you want to do this on yourown, go for it, right, but if
you know you're going to needsupport, staying accountable,
staying in action, you knowyou're going to have questions,
you know that certain fears aregoing to come out, come up and
(37:24):
you want somebody to talk to,right, you know you're going to
want a community, whatever it is, then take this next step to
join my program, whether that'sjoin it directly, depending on
the price point, or book a callwith me, so, like, that's just
kind of high level.
How I like to look at it.
As short form content, I'm I'mmaking an indirect offer or a
(37:44):
direct offer to something low,super low ticket.
And my longer form content, um,and that could even be like a
15, 20 minute live.
It could be, um, you know, a 67minute masterclass, right, like
I'm doing more of a like here'sthe program I'd like you to
join, essentially, um, then ifthere's a third way I would say
is in the DMs.
So I will have conversations,like if somebody asks for the
(38:07):
training, and then I just askthem some questions about what
they're going through.
I personally like to voice memopeople because I'm an external
processor.
I can just voice memo you somuch faster than thinking about
how to type you a message.
But if I'm speaking to someoneback and forth and it's clear
that they are really focused ongetting a result they're focused
on working on it now and theyknow they need help I'm gonna
(38:29):
say, hey, you wanna worktogether?
I'm just gonna make that directoffer.
Here's what I've got.
I think it would be great foryou.
You in, or do you havequestions and just come from a
place of I'm helping people, notI'm bothering people.
I I'm always making offersbecause I genuinely believe that
I can help the person right.
If I don't think I can help theperson, I'm not going to offer,
(38:50):
and that's the thing.
Speaker 2 (38:52):
That's a that's.
That is that.
Is it right there, that thatbelief that what you're doing is
valuable, like you said before,like you are giving them value,
right Like, so you're showingup, you're giving something,
even like in a short form pieceof content, you're giving them
some value there.
So you know it's valuable andyou believe, like especially if
(39:14):
you have a conversation withthem at that point, that what
you have is actually what theyneed.
You know there's no, there's noissue in then just going in and
saying, hey, like I can helpyou, I got this, like, do you
want this?
But I feel like a lot, a lot ofcreatives have and that's that
belief, have this, you know,whatever you want to call it.
(39:37):
Fear, uh, imposter syndrome.
There's so many different waysyou could frame it.
Fear, imposter syndrome.
There's so many different waysyou could frame it.
But that is something thatstops them from making that
offer.
They don't have the true beliefthat what they are offering is
valuable.
So, yeah, I don't know if that'ssomething that you probably see
(39:58):
that a lot too, and that isdefinitely that's a mindset game
, like you can teach somebody acomplete roadmap, and I know
that I I have definitely hadthose moments and it's why I
went back and, you know, gotcertified in coaching is because
so many people were coming tome for these strategies, for
(40:19):
this roadmap, and I do love somemarketing.
Like, I love marketing, but Ican't make you do it.
I can't, I can't personally getinside your brain and, you know
, get you to just flip thatswitch into.
I am amazing, but I can workwith you now, like you know what
I mean, like so that's, I waslike, yeah, I need to figure out
a way to how to help peopleflip that switch and that's what
(40:41):
I love doing.
On the other side of it, whatare some of the things that you
do with your clients to helpthem get through that?
Because I assume that youprobably also deal with a lot of
that yourself.
Speaker 1 (40:53):
Yeah, for sure.
I have a couple of big ones, soone is inside.
So I wrote a book called Marketyour Genius and this is
straight from the book.
Like this activity is likeliterally outlined in there.
But I call it the effingfabulous list.
You can fill in the blanks.
For what?
it stands for and it's writing alist of all the reasons why
(41:17):
you're effing fabulous.
And I like to.
You can do this in a number ofdifferent areas of your life,
but I like to.
If I'm about to get on a salescall or do a live or I need to
make an offer of some sort, it'slike think of all the reasons
why you're effing fabulous, whypeople love hiring you or
working with you.
What value are you bringing?
(41:37):
Like, make a list of all ofthat.
Just set a timer and go crazyand come up with all the things
that you can think of.
And don't think of it as beingbraggy or anything.
Just be like what are all theamazing things that I've done?
Because pretend somebody isasking you for it, right, and
then I write it all down andthen I have people read it to
themselves, like read all thereasons why you're so amazing
(41:59):
and why you're magic and whyit's a joy and a pleasure and a
privilege to work with you.
And when you can read thatbefore you create a piece of
content, make an offer orsomething like that, your state
is completely different, becauseyou're thinking about yourself
differently and you're you'reremembering who you really are
(42:19):
and oftentimes and this happensto me all the time I speak to
folks and they're like you didwhat?
Like you used to work for whoyou built a business, to what
Hay House published your book,like a whole list of things that
I do not tell people on theregular and I'm like maybe I
should you know remember who Iam when I'm talking to folks.
(42:41):
But again it comes from a placeof I don't need to brag or
anything, right, but you don'tneed to brag to everybody else.
It's like brag to yourselfbefore you go and do something
so that you show up confidently,so that you show up from a
place of magnetism and don't doit just for yourself, do it for
the person that has the optionto work with you or someone else
(43:03):
.
Because I tell people all thetime I'm like just be a little
delusional.
I'm delusional.
I get like so many people who dowhat I do do it wrong and are a
bad choice for some of my, forother people, right, and I
believe that because I see folksin other programs who were told
to do crazy stuff and it didn'twork and they got into crazy
debt and they're upset about itand I'm like I don't know why
(43:26):
anybody told you to do any ofthose things Right.
And so I see that and I'm like,if I don't show up confidently,
if I don't show up as someonethat is like another person can
trust they're going to go to thethe other person, right,
because it's not who's the bestthat wins most of the time, it's
who shows up the mostfrequently and the most
(43:47):
confidently.
And so if you can't talkyourself like work through it
whether it's with a coach or youknow different things to get
yourself in a state of showingup confidently and showing up,
you know, from a state of like Ican help you, then you're being
of disservice to other people.
Yeah, so that's like one pieceof it.
(44:08):
The other piece I hear all thetime is people are like well, I
don't want to make it about me,I don't't want to, and I'm like
you are making it about you.
I get like the pure fact thatyou're sitting there going like
I don't want to be too pushy ortoo salesy, it's you making it
about you.
It has nothing to do with theother person.
It's like disguised as beingabout the other person.
(44:28):
But if you saw someone bleedingon the side of the road and you
had the ability to help them andyou were like, oh, you know
what, like I don't want to betoo pushy, like that's
metaphorically what you're doing.
Like, help the bleeding person,yes, yeah, so don't make it
about you jump into action andgo.
They need help.
Let me help them.
Let me at least share with themwhat, how I can help them, how
I can offer they could say no,they share with them what, how I
(44:49):
can help them, how I can offerthey could say no, they could
say you know what, nope, I likebleeding to death on this road.
Please leave me be.
And you, you know, if you're adoctor, you might have a medical
obligation to ignore theirrequests.
But, like metaphorically, ifthey're like, no, I like this
pain that I'm in and I don'twant to work on it.
Speaker 2 (45:16):
And I don't want your help, then you then that's
making it about you.
That has nothing to do with theother person.
Okay, yes, I really hope thatyou guys heard that, because
that is such a great point.
People say that to me a lot.
They you know, they'redefinitely oh, I don't want to
make about me, but you alreadyare like by doing that and so
reframe that.
I hope that you guys can seethat.
The other thing too is you knowbasically the whole delusional
thing, like I love because ourunconscious brain does not know
(45:40):
right.
It doesn't know what is realand what is fantasy.
It doesn't know, it justbelieves what we tell it to
believe.
That's why all of these thingsthat we were talking about in
this entire podcast, about themovie, the scripting, the
journaling, all of these thingsthat's why all of that makes
such a huge impact anddifference is because all you're
(46:01):
doing is teaching yourunconscious mind how you want it
to think and believe and feeland it will do whatever it is
you tell it to do.
So why would you choose to tellit that you don't know what
you're doing and nobody wantsyour offer?
You can completely reframe that.
Your unconscious mind wants tojust suck in all the information
(46:25):
.
So be delusional, right.
Be delusional enough to justbelieve that you can do it,
because that is that whole fakeit till you make it.
I'm definitely on thatbandwagon of like.
Well, that's.
The whole basis of it is thatwhen you do show up, even when
you're not confident, even whenyou're scared, even when you
(46:46):
feel anxious, even when you'relike, oh my God, I am such an
introvert and I feel like I wantto die being on this live,
whatever it is.
But every time you do pushthrough that and you don't
negotiate with your unconsciousmind, you are training it to do
what you want it to do.
Then, like, you're in thedriver's seat at that point,
which is so, so important, right?
Speaker 1 (47:07):
A hundred percent.
I live in my own little magicalbubble, like the beliefs that I
have.
I'm like luckily I don't tellthem to a lot of people because
they probably go Nick, you're alittle nuts, like to think that
you can accomplish these thingsor that this is possible for you
, because statistically it's notlooking too good for you and
I'm like I don't care because Ilive in this magical, special
Nicky land, and in Nicky land Ican do anything, even if it
(47:27):
makes no sense to anybody else.
I can do anything even if itmakes no sense to anybody else.
Speaker 2 (47:31):
Yes, yes, and I hope that you guys hear that, because
that is the way, that's the wayto get what you want, Like it
really does.
It affects your state, Like youwere saying, like you know,
when you show up in that stateof that, of that belief, that's
where the action comes from.
So it is definitely both thestrategy and the woo, like we've
been talking about all along.
(47:52):
So, before we wrap up becauseyou know I could definitely talk
about all of this all day longI do want to, like I always ask
what your I know you kind ofmentioned it a little bit before
but like, what's your big three?
You mentioned it before westarted recording, but what's
your big three astrologicallyand do you know your human
(48:13):
design?
Speaker 1 (48:14):
Oh yes, I am a generator from a human design
perspective.
Um, I my sun sign.
I'm a cancer.
I have to look at myastrological chart.
I'm on the cusp of like, oh,cancer and Gemini.
Uh, so I'm June 22nd, so I'mlike'm like.
But I know I'm like.
(48:35):
I can't remember my entirechart right now, but I know I
have a bunch of other things inthere, so yeah, of course yeah.
I'm like not.
I'm like very nurturing andlovey dovey, but I'm not
necessarily as emotional orsensitive.
Right, the standard cancerbecause of all the other stuff I
got going on.
Speaker 2 (48:52):
You do seem a little Gemini to me too.
Like you know, I I love, I knowa lot of Gemini women and
they're all such bad-asses so Idon't know if that's it, but I'm
definitely picking up on someof the the Gemini.
But yes, generator also.
Um, that's what I am as well.
So that definitely checks out.
So tell people where they canconnect with you.
(49:15):
What's your favorite place?
I know you spoke briefly aboutyour book, but tell us a little
bit more about that as well,because that is amazing and you
are a Hay House author, which islike life goal for me.
So talk to me a little bitabout that and tell people how
they can connect with you.
Speaker 1 (49:32):
Yeah, so my favorite place to hang out with folks is
on Instagram, so you can catchme on the gram.
I'm at Nikki Nash official andI literally post a lot every day
just like but it's all.
Here's how to get more dreamclients.
Here's tips, perspective shifts, mindset shifts, all that magic
Cause I find that fun.
And, yeah, my book is calledmarket your genius.
(49:55):
It's a step-by-step guide onhow to turn your experiences and
expertise into a profitablebusiness, and I specifically
talk about how to not only getdream clients but how to also
retain them and get referrals.
So it's like jam-packed.
It's not your average marketingbook, because I tell I use a
(50:15):
lot of stories and analogies andthen kind of do the teaching,
training part.
So I find that a lot of fun.
So, definitely, if you're intothat.
It's about to turn three yearsold, which is crazy to me, so
that's a great read.
And it comes with a companioncourse, videos and that's
(50:36):
depending on when this air isalready been updated or is being
updated for our three yearanniversary.
So very cool.
And you have a podcast as well.
Yes, I have a podcast calledmarket your genius.
That has been going through akind of evolution and so it's an
(50:59):
extension of marketing andstrategy training and tips for
the creatives content creators.
Coaches, like all the Cs, loveit love it.
Speaker 2 (51:06):
Okay, I'll put all of those links for everybody in
the show notes so they caneasily find you, and thank you
so much again for being here.
This notes so they can easilyfind you.
And thank you so much again forbeing here.
This was really fun to connectwith you.
I feel like we're super alignedon so many different things and
I love following you onInstagram too.
So, yay, yay, that was such asuper fun conversation with
(51:27):
Nikki.
I know you guys are walkingaway with a lot of takeaways,
nikki, I know you guys arewalking away with a lot of
takeaways.
I hope that her five-pieceframework really helps you guys
sort of put that together in afun analogy.
I love that she uses the datinganalogy because it's true, I've
kind of talked about that alittle bit before, too, on
various things podcast andsocial media, how we definitely
(51:49):
need to court our clients right.
We need to be showing up invarious different ways and have
multiple different touch pointswith them so that they feel
confident in wanting to book us,wanting to reach out to us, and
so one piece of content once ina while isn't going to do that.
It's not gonna build the know,like and trust that we really
(52:12):
need to develop and embed andbuild that relationship with
them.
So I love her analogy on that,and every little piece of that
is really, really important.
A huge takeaway that I hopethat you're walking away with is
this mindset piece and thosenon-negotiables that you don't
(52:34):
let yourself off the hook about,because, left to its own
devices, your unconscious mindis just going to run amok.
It's going to scroll on socialmedia, doom scroll and find all
kinds of people that it thinksare better than you, and pretty
soon you're going to start tofeel pretty crappy about the
(52:54):
whole situation.
So don't let it get there.
Right, you have control overthat.
Okay, we don't have controlover a lot these days especially
, but we do have control overhow we act and how we react and
how we want the direction of ourthoughts.
So we have control over thedirection of our thoughts, and I
(53:18):
feel like a lot of us don'tfeel like that most of the time,
but you do.
You may not have control overthe thoughts that pop in I mean,
we have something like 60,000thoughts a day but you do have
control over whether you arebeing intentional about noticing
what's coming in and out andwhat you allow to stick around,
(53:39):
because if you are just sort oflike unconsciously living your
life, it's going to be reallyeasy for those negative thoughts
and those anxiety thoughts tostick around and they will
attract friends.
So it's up to you to really bethe captain of your own ship,
the driver of your own car,whatever analogy works for you.
(54:01):
I hope that you are able tofeel empowered to step into that
after listening to this episodeand, as always, I want to hear
your feedback.
So hit me up on Instagram.
If you have any questions orfeedback about today's episode.
Feel free to screen shareanything that you either watched
on YouTube or, if you'relistening on your favorite
(54:23):
podcast platform, screenshot itand tag both of us, and we'd
love to connect with you over onInstagram as well.
So I'm going to put all of thelinks for Nikki below and all of
my links for Nikki below, andall of my links are below.
If you guys are looking for helpwith your business in any way,
shape or form, reach out.
I have various options andvarious things that could
possibly help you.
I do have limited availabilityfor my one-on-ones, but I do
(54:47):
have a couple of spots openright now, so just reach out.
There's actually a link for youto book a call a free call with
me below, and that's really thebest way for us to figure out
what I've got going on, whetherit's right for you, whether
we're a good fit, all of that.
It's a no pressure free call.
So if you feel aligned, reachout and let's chat.
(55:09):
And if you're a photographer,reach out and let's chat.
And if you're a photographer,jump inside of elevate my $49 a
month membership, because it hasa lot of content, a lot of
marketing, a lot of mindset andyou get actual coaching with me
and you have a really awesomecommunity as well to rely on.
So it's a pretty good deal.
Check that out below as well,and I will see you guys next
(55:29):
time.
Love you, bye.
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