June 2, 2025 • 37 mins
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Watch the video version here: https://youtu.be/8XMqY_vXyy4
We debunk the myth that YouTube intentionally gatekeeps content and explore what true success means for different creators at various stages.
• YouTube has no business incentive to suppress creators' content after allowing free uploads
• Initial video performance followed by sudden drops is normal algorithm testing, not punishment
• Success metrics should be personalized to your specific channel goals beyond just views
• Small channels (under 1,000 subscribers) shouldn't obsess over analytics with limited sample sizes
• Measuring improvements in creative skills is valuable progress for newer creators
• Comparing yourself to established creators often overlooks their years of behind-the-scenes work
• The unpredictable nature of YouTube is part of what makes it challenging and rewarding
• Building a supportive community of fellow creators provides relevant feedback for improvement
• Avoid tying your self-worth to video performance metrics you cannot directly control
If you're struggling with defining success for your channel, email us at theboostvidi@com or join our Discord community at vidiq.com/discord where you can connect with other creators on similar journeys.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey everyone, welcome to the only podcast that
records at all times of the day,no matter if it's day or night.
We're here for you.
I'm here with Jen.
Once again, what's?
Speaker 2 (00:06):
up, hi, everybody.
Speaker 1 (00:08):
We have done it again , except for this time we look
different.
You're dressed very nice.
Look at you with your littlepink thing.
Whatever that is looking verybright.
I'm very dark, I hope to blendinto the background.
Speaker 2 (00:19):
It's a nice contrast we.
Speaker 1 (00:20):
Contrast.
We are very contrasty.
If you're new here, we are hereto help you grow your YouTube
channels and to answer yourquestions and, of all things, we
get comments all the time onthe YouTube videos, right, and
people.
They communicate with us, whichI love by the way.
And some people have hot takes.
Speaker 2 (00:38):
I like that.
We went through some hot takesin the last episode.
Speaker 1 (00:41):
Yeah, y'all need to watch that.
Yeah, that was a good one.
Like, legitimately, you need towatch that because I think we
talked about a lot of thingsthat, uh, I love.
I think people won't agree witheverything, which is great well
, that's what makes it a hottake it does, it does do.
What do you have for thismorning's hot take?
Just, I don't just for gigglesI don't have one this morning.
Speaker 2 (01:01):
You're gonna have to watch.
Speaker 1 (01:01):
I'll tell you exactly I tell you exactly where my hot
take is today.
Never record in the morning.
Speaker 2 (01:05):
Okay.
Speaker 1 (01:06):
So let's go to this.
There was a comment left in oneof our recent videos and I
wanted to address this because Ifeel like it's a perception
that people have and people feelthis way quite often.
I'm not going to read the wholething, but it was about the
algorithm video.
And.
(01:28):
But it was about the algorithmvideo and it says I largely
agree that the algorithm pullsvideos to viewers, but they're
still gatekeeping.
To have a video, long or short,suddenly have a large number of
views in a two or three hourperiod, only to have it
completely stop and experiencewhat I'm sure most creators have
had means that either viewerswere only interested in that
topic for a narrow window ofexistence, accidentally
coinciding with the release ofrelease of video, or YouTube
throttles content being pulled.
While it might not be pushingus out there, there are
(01:49):
certainly deciding whom to holdback.
That last part, that lastsentence, implies that someone
or something at YouTube is goingnah, bro, not you, not today,
not you.
Speaker 2 (02:03):
Well, I think they are like there's a reason why
why do you think that reason is?
Speaker 1 (02:08):
I mean, maybe the content is bad well, I mean, is
it bad, or is it just not asgood as what else is out there
for that particular topic?
Speaker 2 (02:17):
if it's going out and it's interesting to your core
audience and your community,we're talking.
They said the first, likeseveral hours yeah so, like the
people watching, should like,love it.
They should literally likedoesn't matter what you made,
they should love that contentyeah if you're getting like a
bunch of views in a couple hoursand then it stops yeah I don't
think they love that content orsomeone didn't.
Speaker 1 (02:37):
I think what's really important to think about this
is and we've said this, I think,back in the myth busting
episode like a year, almost,almost a year ago is, if you
just think about this rationally, to say that YouTube would
gatekeep you.
It doesn't make any sense From abusiness perspective.
It doesn't make sense for themto allow you to upload something
for free, store it for free,stream it for free which, by the
(02:57):
way, all that stuff costs themmoney only to be like, nah,
we're not really going to showthis to anybody.
It actually would cost themmoney, especially since some of
these creators we're talkingabout are not monetized and ads
aren't even running on theirthing.
So it literally costs themmoney.
So it makes zero sense.
It'd be easier for them to justblock you altogether and just
not let you upload that content.
So it makes more sense for themto try to find the correct
(03:18):
audience, and it could be thatwithin that time period in which
you've uploaded, they can'tfind anyone right now.
Maybe they will Like.
We've seen this on our channelas a matter of fact, one of the
videos that just recently poppedoff about the Outdoor Boys.
It took like six months, likeit was dead, dead, and then all
of a sudden boom, hundreds ofthousands of views a month later
.
And we talk about that all thetime too.
So it could be part of that.
Speaker 2 (03:40):
I.
I mean YouTube is alwaystesting you and in this instance
, you failed the test, like youdid not pass and move on to the
next round for them to be like.
Let me show this to more peoplelike this.
Yeah, certainly right now, andit could have been something new
, Like you could see this, likeyou made a new type of video and
your community was like noRight.
But that doesn't mean over thecourse of the next three days,
seven days, month, it's notgoing to test that video again
(04:02):
with different people.
This is why we see 8 of 10s and10 of 10s.
I don't know why I never say 9of 10.
I feel like no video is ever a9 of 10.
Speaker 1 (04:09):
It's a weird number.
Speaker 2 (04:11):
Like it's literally like I just don't even think
like video, like 9 of 10 exists.
Speaker 1 (04:14):
You feel like it's 10 of 10 or 8 of 10.
Speaker 2 (04:17):
Never a 9 of 10.
Yeah it weird, I don't know.
They're just like.
It's a place they justeventually float to.
Speaker 1 (04:23):
They never like register as a nine and ten.
They never saw.
Speaker 2 (04:26):
They just kind of, they just kind of like yeah, get
pushed around, but those videosfind the right audience and
then they start to see thattraction.
So, just because it didn'thappen in three hours, you know
it's.
It's getting rid of like victimmentality on youtube.
Yeah, and just moving past itand trying to do better.
Speaker 1 (04:43):
Yeah, the thing is, the vast majority of videos that
go out experience this type ofgrowth.
Speaker 2 (04:48):
Yeah.
Speaker 1 (04:48):
They pop at first because you know your
subscribers and people come toyour channel, watch it, and then
it slowly trickles off.
Sometimes it shuts offimmediately, but then if it's a
good evergreen video, as wetalked about in the show, then
it'll continue on.
Speaker 2 (05:02):
Yeah, but what you said right there is so good the
video, no matter what happens,it stops.
Speaker 1 (05:06):
Yeah, at some point it just stops.
Speaker 2 (05:07):
If yours stops after two or three hours.
Well, that's when it stops.
If yours stops after 24 hourswell, that's when it stops.
Speaker 1 (05:14):
That's when it stops, right, right.
Speaker 2 (05:16):
But you have to change your mindset where you're
being punished.
Speaker 1 (05:19):
Right.
Speaker 2 (05:20):
You're not.
You did a great thing.
You made a great video.
Speaker 1 (05:24):
Yeah.
Speaker 2 (05:24):
You had that success Right, and now you have to
figure out how to get more ofwhatever you're looking for.
Speaker 1 (05:30):
Yeah.
Speaker 2 (05:30):
So how do you become better so that you move on to
that next round?
Speaker 1 (05:33):
Right, and if you put , if you actually, especially if
you've done research in it andyou kind of know this is
something that works, yeah, itdoesn't mean every single one is
going to work, even thoughyou're like I'm positive.
Speaker 2 (05:44):
This video is going to work especially if it's the
first one especially if it's thefirst one almost universally
almost 99.9% of the chance, evenif it's a brilliant idea.
That's how my first video onthe main channel did.
Speaker 1 (06:00):
That's a big ol' fat 10 out of 10 baby the difference
is it was not a 9 out of 10,but 10, baby.
Well, listen.
The difference is Was it a 9 of10?
It was not a 9 of 10.
Speaker 2 (06:05):
But the difference is we knew what we all knew was
coming.
Right right right, right, I'm anew face, New style, thumbnail
Sure, different kind of title.
Speaker 1 (06:12):
Yeah.
Speaker 2 (06:18):
Different way of delivering content.
Yeah, yeah, yeah.
The difference is I wasn't likeno, I just have to keep pushing
out content and continue to doa better job at the job I'm
trying to do.
Speaker 1 (06:28):
I mean this channel alone.
We were talking about this theother day.
Over the first three or fourvideos we put out had one
impression not view impressionfor like three days straight
when we first put it out.
Now look at us, we doing it.
Things are happening.
Speaker 2 (06:43):
But it matters if we like, let that mindset beat us
down into making worse contentthe next time we go to create or
not at all.
That's also not at all.
But like, if you stay in thatheadspace, the next time you go
to create, you're just going tobe like I'm doing this for
nothing.
Speaker 1 (06:56):
Yes.
And like that's bad content,like you can't go into content
and make like good content likealready beat down, like that you
better not, it's not gonna comeout good, it's just not gonna
come out good.
And then you're just making badcontent and getting mad that
bad content performs bad right.
And then who are you mad?
Who's being punished?
Then you're punishing yourself.
Speaker 2 (07:13):
Basically, yeah, it's true, yeah so I do think what
you know this person is sayingis you know, we all want to
justify why we're not beingchosen right which is fine.
Just fight if you want.
Speaker 1 (07:22):
Absolutely.
But, be realistic.
Yeah, can we be real about it.
Speaking of being real, weactually got an email kind of
similar in subject.
Speaker 2 (07:30):
If you want to email us.
Speaker 1 (07:31):
You can send us an email at theboostvidiqcom.
This one's from Jordi Jen.
What does Jordi have to say?
Speaker 2 (07:37):
Jordi from the UK.
So a little bit of backstoryabout Jordi is that both shorts
and long form content managed toget the channel to a good place
and had some good performingcontent that inevitably well
stopped performing.
Speaker 1 (07:53):
As it tends to.
Speaker 2 (07:55):
But that's okay.
And their question is I don'tknow if I should be doing better
, because one of my videos I diddoesn't have great views and
then has 10 times the audienceretention of the other videos.
Speaker 1 (08:08):
Okay.
Speaker 2 (08:09):
So we're talking about seeing success in
different ways on the channel,which is great that Jordi's even
looking at the retention andseeing that as 10 times, even
though we're seeing the viewsare lower than we're seeing 26
views in this example and 200was the success they mentioned
before yeah so I think it's agood time for us to break down
(08:30):
because of this, like how do youmeasure success on what is
success?
Speaker 1 (08:34):
what and I think it's not even just measuring, but
what is success, because successto you could be completely
different to what success is tome agreed um, I always bring up
the case in point.
I was watching this YouTubecreator that I'd watched for a
long time still watch to thisday and he was talking about a
specific series of videos hewasn't going to do anymore
(08:56):
because they were not successful.
Those videos averaged over100,000 views.
He considered that notsuccessful, so he's not going to
do that series anymore.
Most people would consider thatsuccessful, not gonna do that
series anymore.
Most people would consider thatsuccessful and would continue
that series on.
So there to know what successis, and it could also be.
You know, if you're a how-tochannel, it could be how many
affiliate sales that I driveyeah, I care about the views.
(09:16):
You don't even care aboutsubscribers.
It's like I want.
I'm trying to make money offthis um.
So what is your level ofsuccess?
If it's a number going up, whatdo we always say to do?
If you just want the number togo up, what do you do?
Speaker 2 (09:28):
Oh my gosh.
Speaker 1 (09:29):
You do shorts, just stuff, no, just stuff.
Do shorts, no, no, no, no, no.
Speaker 2 (09:34):
But yeah, yeah, if you want to feed your ego in
like the most basic way.
That's what you know do shorts.
Speaker 1 (09:40):
Right.
Speaker 2 (09:40):
That's that's.
We say it all the time becausethat's what it is.
But the community we have here,that's not usually their, their
goal and that's why it's suchlike just blanket advice, like
go make shorts.
Speaker 1 (09:51):
Yeah, but we we want to encourage you to deep, deeply
think about what is going tomake you happy.
Speaker 2 (09:57):
Yeah, why do you want the views that you want?
Like there's usually so muchlike such a bigger reason behind
that number?
Like, if you're like, I want athousand subscribers.
Speaker 1 (10:07):
Why.
Speaker 2 (10:07):
Yeah, why do you want those thousand subscribers If
you literally don't have areason and you're just like I
want a thousand subscribers,just go make those shorts.
Speaker 1 (10:15):
Yeah, and you'll be done, and you'll get it, you'll
get it, you're done.
Speaker 2 (10:26):
But that's, I mean, I've never heard that just
really be the case of like justliterally like I just want this
number of people to be followingme.
Speaker 1 (10:30):
Yeah, um, I think it's very.
It's a great exercise to do onyour own, uh, to write down like
four or five reasons that youwant success and what you think
success is, and just askyourself why for each and every
one of them and and be honestwith yourself, if it's really
just an ego boost, that's okay.
Speaker 2 (10:45):
Yeah.
Speaker 1 (10:46):
Write down the answer and then start looking at it.
Speaker 2 (10:48):
We all love a good ego boost from time to time.
But, driving a channel, thelongevity of it, off of an ego
boost you're going to fail.
Speaker 1 (10:54):
You're definitely going to have problems.
Speaker 2 (10:55):
Like that's not, you don't need the advice podcast.
Speaker 1 (11:00):
You don't need main channel content.
Speaker 2 (11:05):
Don't need.
Speaker 1 (11:05):
No, we can tell you channel content.
Don't do not here for the realstrategy.
It's not gonna work out, it'sgonna be bad.
We wish you the best.
Yeah, we do.
Peace and love.
Uh, you know, we hope we'regonna pour one out for you once.
Uh, you get them 10 of 10s in arow.
Speaker 2 (11:16):
I'm telling you, um, yeah, so besides success like
again what do we look at then?
What are?
Some things like you would sayare just examples of different
ways of looking at success.
Speaker 1 (11:29):
So again, it depends on, like, what I'm trying to
accomplish.
If I've decided that I want toaccomplish, that I want to have
like and we can talkspecifically about us.
We want to have a communitythat really is not only invested
in our channel and the adviceand stuff we give, but also
helping each other out and, can,you know, basically be a fun
place for creators to come Right.
Speaker 2 (11:48):
Yeah.
Speaker 1 (11:48):
That's our level of.
How do we determine that?
That's a little bit moredifficult.
It's not like a metricspecifically you can see.
What we have to do is look atkind of the, the aggregate of
like, what kind of engagementwe're getting.
So it's, it's maybe likes alittle bit, but it's more.
Comments Are engagement we'regetting.
So it's, it's maybe he's likesa little bit, but it's more.
Comments are people in ourdiscord which, by the way, fit
IQcom slash discord, and you cancome hang out with us.
We're there every once in awhile, um, and things like that
(12:12):
and engagement.
Also, the emails that come intell us a little bit harder to
measure that, but it's easierfor us to understand whether or
not we're in the right directionbecause while it isn't a binary
number, it's a feeling.
And when we get these emailsfrom people who have been binge
watching and telling us that,hey, I just came across your
podcast, I've literally listenedto everything the last three
months in like the end of aweekend, then that tells me, oh,
(12:32):
we are heading the rightdirection, even if the video
views or the downloads for theaudio podcasts are down a little
bit, if the sentiment is up,we're succeeding.
That might not be the case forJordi.
Speaker 2 (12:44):
Yeah, no, that's, I mean, that's true.
So community building is, youknow, obviously, the emphasis
you're talking about.
So in that case, you knowyou're not measuring your
success by the views.
You're measuring it by thecomments and the engagement.
So when you make videos, maybethat next video that you make is
purely to get more comments dothat throughout your video.
(13:08):
You have to drive engagement.
You have to listen to ourcommunity building episode,
where we talk through so manystrategies on how to cultivate a
community, and those are thethings that you want to be
practicing.
And I think this is whereYouTube gets difficult, and even
just viewers of you know ourchannel and other growth experts
.
There's so much being said andyou're trying to apply and do
all the things all at the sametime.
Speaker 1 (13:28):
Yeah.
Speaker 2 (13:28):
And that makes it really, really hard to gauge
success when you want it inevery single way.
But it's not possible all atthe same time.
Speaker 1 (13:36):
Yeah, and I think people look at what quote
successful channels are and theythink, oh, I should have that.
I look at their content and Ican do that easy, so I should
get the same amount of viewsthey get.
I should be as rich as they are.
Like I should have all thesethings, but it's such a
paintbrush yes, it's such apaint you can't paint brush your
, your your journey throughsomeone else's journey.
Speaker 2 (13:57):
It's just not a thing , yeah, and you also don't know
what that creator's been with.
This was something I had topoint out so many times to oh
people, within one on onecoaching, they would send me
these viral moments fromcreators and I would go and
break it down and be like, hi,hello, this is their third
youtube channel right, rightexactly yeah, they've worked six
years for this moment, right,uh, they deserve this success
(14:18):
yeah it's their time to shine.
We all get a time to shine.
Are you willing to wait for it?
That's the game of youtube.
Yeah, that's literally.
Can you hang on long enoughuntil it's your time and what
are you going to do when thattime comes?
So that's literally can youhang on long enough until it's
your time and what are you goingto do when that time comes?
So that's one thing.
Like you have to break downwhat you're comparing yourself
to when it comes to measuringyour success, because you could
(14:39):
be looking at a viral moment andthen, on the other hand,
there's tons of viral momentsthat completely break channels
that's true and that's not.
Speaker 1 (14:46):
That's not success you, you got views.
Speaker 2 (14:47):
Fantastic.
Speaker 1 (14:48):
Right.
Now you're screwed so ifsomeone's like okay, I get all
that but I just want to knowwhat a good performing channel
looks like.
Okay, I'll give you a numberthat I typically use, but I want
to be very clear about this.
When I say this, this issomething that I take into
consideration.
I don't use it as a definitivemark of a successful channel,
but it is a good kind of line.
Yeah, mark of a successfulchannel, but it is a good kind
of line.
Yeah, I usually look at 15% ofsubscriber to view ratio.
(15:12):
So in other words, if a channelhas 1 million subscribers and
they're getting about 150,000views per video-ish, I'm pretty
happy with that.
I think that's a prettysuccessful channel.
You will find some under that.
You will find some over that.
Speaker 2 (15:23):
Yeah.
Speaker 1 (15:23):
We're talking about good, solid performance.
Speaker 2 (15:25):
Just a good number to gauge.
Speaker 1 (15:27):
Yeah.
Speaker 2 (15:27):
It's the same with click-through rate.
Everyone's click-through rateis going to be different, it's
way different.
Like way different.
I mean niche dependentAbsolutely.
Speaker 1 (15:32):
Like everything.
Speaker 2 (15:33):
Yeah, like it's crazy how click-through rates and
like there's just some channelslike you'll never see the
click-through rate otherchannels have.
No, no, no thing to look for is.
Are you getting our 10% of yourimpressions?
Speaker 1 (15:54):
views.
Speaker 2 (15:54):
That's an average that it's a good standard.
That'd be great to give or takeyou know, are you awesome?
Are you above some fantastic?
Yeah that's like a good gaugewhen we're talking about your
content being surfaced.
Is it being watched?
Yeah, and a lot of times you'llsee it's far under that and
your content being surfaced.
Is it being watched?
Yeah, and a lot of times you'llsee it's far under that and
your content stops beingsurfaced.
Speaker 1 (16:14):
Yeah, because well we come back to that opener, which
is you have to troubleshootwhat happened right and I love
looking at what we talked aboutretention graphs the other day
and I and I just want to saythat this is a this is something
you actually can spend time on,and it it's an analytic that
actually will pay back To lookat what people are watching,
what they're not watching is agreat way to make your channel
(16:36):
better in a fantastic way.
Look at those dips.
Try to figure out why peoplestopped watching at that moment.
Sometimes it's something yousaid, sometimes it's something
you showed on screen.
It could be any number ofthings.
Figure it out, alter, and youcan do that with the peaks.
Why did people peak?
There was it.
Did you have a time stamp?
Or, if there wasn't a timestamp, what happened in that
(16:56):
little 10 second range that madethat little little triangle
there?
Uh, peak, true, and see if youcan do more of those and less of
the the other ones that's true.
Speaker 2 (17:06):
I'm to actually say the opposite.
I'm going to say if you'reunder 1,000 subscribers stay out
of your retention graphs.
Speaker 1 (17:14):
If you're not getting at least 100 views on these
things, you might as well noteven look at any of that.
Speaker 2 (17:18):
I'm going to say 1,000.
I'm saying, if you're notgetting like 1,000 views on a
video, what good is yourretention graph?
Speaker 1 (17:23):
So your retention graph.
It's been my experience thatover 100 views doesn't change
very much from 100 up above.
Everything under it can go allover the place.
It's been.
That's my experience, of courseI think it comes down.
Speaker 2 (17:35):
It's not even the retention graph, to me, it's
just your.
Your content is surfacing tosuch a concentrated audience
that you can allow thatinformation to dictate creative
decisions that could be a hitwith more people.
Speaker 1 (17:51):
Potentially yeah, yeah.
Speaker 2 (17:52):
And I think it's a.
It's a hard place to get stuckin, because if you start making
decisions based off of analyticsreally early on, you're solely
basing them off of the peoplethat you've already reached, not
the people you haven't reachedyet.
Speaker 1 (18:06):
Yeah, if you don't have a lot, if you don't have a
good number there, you won'tever be able to make that
decision of course if you dohave a decent number of
impressions of views, you cansee people who are just being
serviced to you, theunsubscribed, the, the people
that are new, the true analyticsfor all that.
But to your point, we get a lotof people that are writing in
that are only getting 70, 80views, yeah, and you can't make
that determination off of that,which is very true yeah, I think
(18:28):
there's a lot of times like wewant to get to that next stage.
Speaker 2 (18:31):
We want to get to that next level of like
monitoring success.
Yeah, and like as a newercreator, like your videos
probably aren't even at theplace where you're confident in
them enough let alone, makingchanges based off of retention
yeah like.
you got to keep working towardswhat you want to do and you got
to feel confident in yourself asa creator, that you can push
(18:54):
through things that you're like.
No, I like this.
I'm going to keep it.
I'm going to see if it performswell for the next year and it's
hard to get caught up inanalytics and rush to make those
decisions.
Speaker 1 (19:04):
Yeah.
This is like when you want tochange your title and thumbnail
after an hour yeah, and youdefinitely shouldn't do that
unless you're getting thousandsof views per hour like that
shouldn't even be on your mindyeah you shouldn't even be
thinking about that.
It does make a difference onceyou're getting thousands of
views an hour, but before thatyou might be shooting yourself
in the foot.
That's why ab testing is kindof one of those things where, as
(19:28):
a smaller channel, you maybeshouldn't even be using it,
because nine times out of tenit's going to come back.
That it's inconclusive.
Speaker 2 (19:34):
Yeah.
Speaker 1 (19:34):
Like almost every single time, and it'll take two
weeks to get that, because youdon't even have impressions for
it.
So it's like you waited allthis time for nothing.
Speaker 2 (19:40):
It's true.
Speaker 1 (19:42):
And it could actually be hurting you more than
helping you.
The other thing is, like somany people we've talked about
this before like they don't evenuse ab testing.
Right anyway, like, but likethree different shades of color
in the thumb, they need to becompletely different otherwise
there is no point.
And now, now we're hearing thatthere's a title ab testing
which was something that theykind of said maybe they were
(20:03):
going to do.
But I think that's somethingthey will do yeah and I think
that it's really uh important tobe able to know that that's not
going to be much different thanthumbnail testing.
You can only do so much as asmaller creator, and you should
just swing for the fences andgive it a shot for a while and
if it goes, it goes If itdoesn't change it.
Speaker 2 (20:23):
Yeah, this is why you have to set your own ways to
measure success.
Yeah, this is why you have toset your own ways to measure
success and, if it comes down toif you're really hooked on this
retention, you can also be thejudge of your own content.
You can also watch through yourown content if you don't have
the data yet and just make adecision Like did I do better on
that opening hook for the nextvideo?
You don't have to rely onanalytics.
(20:45):
This is also like creativegrowth.
Maybe you watch back yourcontent and you're like I felt
really awkward in the way Idelivered my opening hook and
the next time I make a video, Iwant to make sure that I feel
more confident when I watch itback, that I sound more natural
on camera, that I'm practicing,you know different skills that
aren't in your analytics, andthat's a level of success too.
(21:07):
Getting better as a creator,like that's just that's you know
technically available in youranalytics, but not really like
it's not celebrated.
Speaker 1 (21:16):
So would you say that if you're shooting a video, uh,
and you don't need to do asmany takes or as many revisions
or you stumble less, is thatlike a level of improvement that
you'd be looking for, or do youthink?
Speaker 2 (21:32):
that's irrelevant.
A hundred percent.
That's success as a smallcreator, Because as a small
channel and new YouTuber, I meanyou're not going to have that
breakout moment.
This is the time where you haveto build those skills so that
you allow yourself the strengthto make content that's worth
those breakout moments and justget better.
There's tons of skills andhabits that all of us have that
(21:56):
we can watch back our contentand be like, ooh, I gotta work
on that.
Ooh, I gotta work on that andthat's just growth, and that you
know, making that next videoand being like, oh my gosh, I
looked in the lens like 90% ofthe time, instead of wherever
you were looking for Around theroom, the ceiling, I don't know
your script, your teleprompter,whatever it is and you watch
(22:19):
that back and you're like that'samazing.
I greatly improved my skills asa creator and I delivered that
so much better.
I think those are the thingsyou should be focusing on,
because at the end of the day,like, who's gonna want to watch
a video?
Say, that video does get likebreakout, and youtube's like
let's show this to a hundredthousand people, right?
Speaker 1 (22:38):
which happens right.
Yeah, always the one you'relike I spent the least amount of
time on and I feel like as, andit just goes somewhere yeah,
and people watch it and they'relike, oh, you're not very good
right like well, wait, no, Ipromise I'll get better.
Speaker 2 (22:51):
This video's three years old.
Stop looking at it, please.
So that's how you want tocontinue to measure success in
so many different ways.
It's not just analytics, it'sthumbnail design.
Like, obviously, that's goingto be slightly measured by a
click-through rate.
Yeah, but also, like you as adesigner, if you're making your
own thumbnails, that's going tobe slightly measured by a click
(23:11):
through rate.
Yeah, but also like you as adesigner.
Speaker 1 (23:13):
If you're making your own thumbnails, that's a really
challenging thing.
Yeah, some of this will behelpful if you have a community
of people that are creators justlike you, and I highly
recommend going to somethinglike our Discord, where you will
be surrounded by other creators, because one of the things that
a lot of us kind of deal withis none of our family or friends
understand what the heck we'redoing and have no way of giving
(23:33):
good feedback other than goodjob, johnny, you did good this
time.
It was great video, wonderfulyou loved it, yeah loved it.
Thanks, mom, uh.
So I think it's important to besurrounded by people,
especially if they're in yourniche.
It's very helpful as well yeah.
To be able to give you criticalfeedback that's honest and also
something that's relevant.
Speaker 2 (23:51):
Yes, relevant, definitely Relevant feedback is
the biggest thing.
Yes.
Speaker 1 (23:55):
Yeah.
Speaker 2 (23:56):
Because imagine you like made a video and I do this
with friends all the time wherewe critically like give each
other feedback on like the storystructure, ways to frame it
differently next time, on likethe story structure, ways to
frame it differently next time,and this is after the fact, and
then you're kind of like Ididn't think about that ahead of
time, but when I make thesecond edition of this, these
are all things I'm going to workon.
Yeah, and that's success.
Speaker 1 (24:18):
Yeah.
Speaker 2 (24:18):
That's now not only trying something new is success
in itself.
Speaker 1 (24:22):
Right.
Speaker 2 (24:22):
But practicing things like storytelling and that
might be more advanced for someof the people we have listening,
which is totally fine.
It just goes to show likemeasuring success is like an
endless yeah, endless scale.
Speaker 1 (24:36):
That just goes far and wide, and that's exactly
what I was saying earlier isyour um, your level of what you
think success is for your ownchannel will change over time
because, unfortunately, ashumans, our bars tend to change
yeah level.
So, again, like um, I think jenand I were talking the other day
we were saying, hey, you knowit was cool, we were getting 100
(24:57):
views on the youtube channelper.
Yeah, we were pretty happy withthat.
That's no longer acceptable.
Um, we're looking for athousand and in a year that will
no longer be acceptable.
So and that, okay, but you alsohave to be.
You also have to be withinyourself to go.
Okay, I understand that this isgoing to move, but don't attach
your, your feelings and yourself worth yes To those numbers.
(25:21):
The most dangerous thing you cando is to attach your self worth
to the performance of a videothat you really don't have any
control over.
You have control is to attachyour self-worth to the
performance of a video that youreally don't have any control
over.
Yes, you have control over thevideo itself.
You have no control over whosees it or how far it goes, or
if YouTube's working that day.
You have no control over any ofthat.
Speaker 2 (25:37):
The algorithm's on a break.
You don't know.
It's taking a smoke break Likeyou don't know.
Speaker 1 (25:43):
That's a good one for that short series that I was
talking about.
Like what is it?
The?
Speaker 2 (25:49):
Aflac is taking a smoke thing.
Speaker 1 (25:52):
That's the algorithm.
Speaker 2 (25:53):
Yeah, your video comes out in the YouTube
algorithm, but it's true, though, and I think that's the fun of
YouTube.
I literally do.
I think that if you don't thinkthat's the fun of YouTube,
you're one of those creatorsthat don't last as long on the
platform as other people.
You have to like that.
You have to like the gamble,everything about you work so
hard and then you put it outthere and it could be a total
(26:14):
flop.
It could be a total hit.
You literally never truly know.
You could have gut feelings surebut you never truly know, and I
think that's the most addictingpart of youtube is this?
Speaker 1 (26:26):
this are you basically saying you have to
marry YouTube for the better orworse?
Speaker 2 (26:31):
Yeah, yikes, pretty much yeah.
Speaker 1 (26:33):
And you have to really commit to it.
Speaker 2 (26:36):
Yeah, I mean you don't have to commit, but you
have to be okay with theirdecision.
Speaker 1 (26:42):
That sounds like marriage, which is why I never
got married, very worried aboutother people's decisions on my
life.
Yeah, no, it makes sense, and Ithink what people see when they
first become a YouTuber is allthe cool things that their
creators, that they watch andthey think oh, it must be easy
to be successful.
But they don't know everythingbefore it, because, while it can
(27:04):
be a great job, it can be agreat career, it can be a great
path forward, just like yournine to five that you have.
Speaker 2 (27:10):
Yeah.
Speaker 1 (27:11):
You know that maybe someone comes to your job, Maybe
you have a job that peoplethink is really cool, maybe
you're like a scientist and I gowow, I went to you know, you
showed me your science job,whatever that is, and I think
that's really cool, I think thatlooks cool, I think maybe I
should do that, bro, all themhours of school that you had to
do to get there, that I, in thatmoment, you're showcasing the
(27:32):
end of it.
Same thing with YouTube You'rebeing shown the fruits of the
labor that's true.
You're not being shown thaticeberg that's underneath the
water that we talk about sooften, all the things that
happened before that.
So for me, success is are youdoing something that you love
and you're passionate with thatother people are finding
happiness and passion with aswell, like, are you reaching
(27:52):
those people that are just likeyou, that love that same thing
that you love?
To me, that's success.
Speaker 2 (27:58):
I like that.
That's you know your success.
I think that that's really fun.
Speaker 1 (28:04):
Yeah, if you are struggling with success, why
don't you leave us a message?
Why don't you give us an email?
Why don't you send us a comment?
You can email us attheboostvideocuecom.
You also can text us if you arelistening to the audio podcast.
There's a little text buttonthere for that.
One last thing Did you bringthe game or no?
Did you not steal the game fromthe hotel?
I do have the game let's shestays in when she comes to
(28:33):
Seattle.
We don't want anyone to knowwhat hotel it is, to know what
game she's stealing.
But it's irrelevant and youcan't prove it anyway.
That's why we don't want peopleto know.
Allegedly, it's a game, notwhere I'm staying.
No, no, allegedly, by the way,this is all alleged.
You can't prove any of it, buthere we go.
So what is this game and whatare we going to do with it?
Oh, it's a pink box.
(28:54):
Yeah, Well, you can while I getthis out, you can intro what we
did last time it looks likebubble gum, I think.
The last time we did these cardshave words on them and we made,
I think, video titles just likequick fire off the words, and
it was ridiculous.
So my hope and desire is thatit's maybe equally ridiculous, I
think, very bubblegum flavorcolored, which, by the way, if
(29:16):
you haven't seen the last coupleepisodes where we ate gum of
different types, you shouldprobably watch those.
Okay, all right, here we go.
So am I picking here.
Speaker 2 (29:27):
You can take half.
Speaker 1 (29:28):
All right.
So am I giving you a card, oram I just picking one and you
have to make?
How do you want to do this one?
Speaker 2 (29:33):
Let's see I don't think we pick.
It's got to be random.
Speaker 1 (29:39):
Okay.
Speaker 2 (29:39):
We'll alternate and we'll see who can come up with
the better title.
Speaker 1 (29:43):
Okay, topic or title Title.
Title Okay, ready, this one'sgoing to be yours is gonna be
yours.
Well, no, we both have to do it.
Okay, ready, three, two, one itis uh, koala, koala, uh, one
koala versus a hundred koalasversus one man koalas are meaner
than you think.
Here's why click all right, allright, fine, I'm definitely
(30:07):
watching that one.
What I thought?
Speaker 2 (30:09):
koalas were nice.
I don't, I, I don't know.
I just know that there's oneplace, I think in Sydney, where
you can hold a koala.
It's only in Australia there'sa specific place you can hold a
koala.
Speaker 1 (30:20):
Well, if you're meaner than you know, then
that's terrible.
You're going to bring downAustralians.
Thumbnail like koala clawsripping your hair out, bro, I'm
good, then I'm good, all right,what?
Ripping your hair out?
Speaker 2 (30:30):
I'm good, then I'm good, all right, what's yours?
Speaker 1 (30:33):
All right, let's see A koala.
Speaker 2 (30:34):
What's that?
I know Random.
What's that Cute?
Speaker 1 (30:37):
Cute.
This is the cutest baby, andhere are 10 reasons why.
Speaker 2 (30:43):
Five cute ways to grow your YouTube channel Five
cute ways.
Speaker 1 (30:48):
This is the cutest way to grow your YouTube channel
.
This is the cutest way to growyour YouTube channel.
You're not wrong.
Cute baby's good though.
Yeah, but I think you mighthave got me on that one.
I was quick.
I'm like I gotta think ofsomething cute cute's hard.
Speaker 2 (30:58):
I mean I don't know why someone would click on mine.
Well, it's weird.
Maybe it's just like a weirdthing where you're like wait
what maybe I'll name this videowe're going for the shock factor
that's the name of this actualvideo.
Okay, no, here we go Five cuteways to grow your channel.
Speaker 1 (31:13):
Wig.
I'm wearing a wig and you don'tknow it.
There you go.
I think I wouldn't.
No matter what you say, youcan't beat that.
You can't beat that Like.
This is the worst wig I've everbought.
I bought it from Dollar Tree.
You can't beat that slimy thatcandy we had yesterday was
pretty slimy and I don't want tohave it again.
Speaker 2 (31:34):
Here's why I don't know why my slip and slide is
slimy why are you so good atthis?
I don't know, that's terrible.
I don't know like some of mycreators always called me like a
title master, like I wouldn'tgive them titles, and they'd be
like eventually, like if theywere frustrated, I'd be like
(31:55):
okay, here's a couple ideas.
And they'd be like oh, you'resuch a title master.
Speaker 1 (31:58):
It's better to be a title master than a thrust
master.
Okay Mop, why your mop is dirtyand three ways to clean it.
Speaker 2 (32:13):
I was going to say creative ways to mop up success
on YouTube.
Wow, you're just really in onthe YouTube.
Speaker 1 (32:19):
Growth I'm in on the growth.
Today.
That's like what's stuck in myhead.
You are locked in.
Speaker 2 (32:23):
That was not good, though I was trying to think of
mopping in other sense, besidesmop.
Speaker 1 (32:26):
I think I won.
Then I think you won that onefor sure, which is good.
What do you got?
All right bath.
I think that one's gonna beskipped I think we're gonna skip
that one, because I I feel likethat.
Speaker 2 (32:40):
One can get weird so quick.
I sell my bath water for 20dollars how to your new side
hustle.
How to sell your bath water onYouTube for $20 there you go,
thumbnail, definitely not apyramid scheme definitely not.
Speaker 1 (32:57):
Better not be who else is using my bath.
Speaker 2 (32:58):
Oh my gosh, we already did that one last time
yeah, how did I just pick koalaagain?
Speaker 1 (33:02):
I yeah literally I got hair, which we did last time
.
Yeah, we did that lemon thishow to make sure your youtube
channel is not a lemon I don'tknow if my car is a lemon dot,
dot dot but here's how to figureit out.
But the windshield alwayscracks.
(33:23):
Yeah, I think my windshield is alemon my windshield is
definitely a lemon yeah, if youdon't know what we're talking
about, you got to watch theprevious episode.
All right, I got.
We got two more, I got one.
How am I picking the same onesover again?
Speaker 2 (33:33):
That's so weird.
What are you doing over there?
There's only four differentones.
It's like a magic trick.
Speaker 1 (33:38):
There's so many, but I'm only picking the same ones.
Okay, here we go, leprechaun.
We did Leprechaun before here.
(34:00):
Why?
How is there this many, butwe're doing the same ones, okay
here we go, we done pie, we didpie I think last time what is
happening?
They weren't shuffled peas.
Okay, peas, peas.
Um, my secret recipe for a peapie a pea pie.
Let me.
Let me figure out what thatcould even possibly taste like.
That are so many things wrongwith that.
Speaker 2 (34:16):
I'm getting the rage click like the rage bait with
that one.
Speaker 1 (34:18):
Bro, and that thumbnail better be hidden Like
it's going to be a beautifulslice of like pea stuffed pie.
It almost looked like.
What is that called?
I'm putting it out aroundThanksgiving time too.
You know what we need to make apea pie now.
Speaker 2 (34:31):
Pea pie.
Speaker 1 (34:34):
Well, I like key lime pie.
Key lime pie is actually good.
Speaker 2 (34:37):
I also want to add that it's not a savory pie.
This is, in fact, a sweet peapie.
No, I'm done.
Speaker 1 (34:41):
You need to move on Now you're making me want to
throw up.
Now you're making me mad.
I want to punch air now Goahead.
Speaker 2 (34:46):
See, I don't like that.
Speaker 1 (34:48):
That's the best title , Nah bro, you just went over
the line there.
Okay, what's the last one?
Speaker 2 (34:52):
All right.
Well, that's not a good, that'snot a word.
It was flat, that's kind of.
Speaker 1 (34:57):
Oh, mini, mini.
I bought a mini pee pie and putit on my wig.
Look at that, it's a callback.
You ever know what a callbackis when Callback.
You ever know what a callbackis when you call back to
previous things.
It's a TV term.
Speaker 2 (35:13):
Mini.
I commuted to work on a minibike for one week.
Speaker 1 (35:18):
A mini bike.
Mini bike yeah, we've got minibikes.
Mini bike, yeah.
Speaker 2 (35:21):
We'll just add, like in NYC, if we want to go highest
clickability Exactly right InNew York, or if we want to say
like 30 miles 30 miles.
Speaker 1 (35:34):
Yeah, I, I rode a mini bike miles.
So here's the thing, let's.
This actually reminds me onething before we close out.
One time they asked uh, mrbeast, in an interview, like he
goes, I think, the interviewerasked him something about if you
had to make a channel fromtrash, could you make a viral
video?
Because, yeah, of course Icould.
I guess, well, what would thevideo idea be?
And this was the time where,after mr beast answered, I
really thought to myself and Igotta be careful when I say this
, because I have a lot ofrespect for the man but I really
(35:56):
felt like it was a very out oftouch thing to say, okay.
He said, yeah, I would make aum, a video about how I walked
from one end of the country tothe other.
And I was like, but is thatrealistic?
For I don't know anyone who'sstarting a youtube channel like
how is that realistic?
Speaker 2 (36:11):
I don't't think anything Mr B says is realistic.
Speaker 1 (36:14):
He lives in a world now where you have to come up
with these absolutely outrageousideas to get hundreds of
millions of views, and props tohim for being able to do it and
build his way up there by theway he was not given this.
He literally had to.
Whether you like him or not, hestarted from nothing and had to
work his way there.
Yeah, his success is undeniablebut I think his mindset is so
(36:35):
detached from like what a newercreator could do that I don't
know if he even understands whatthat even sounds like to a new
creator.
Oh, I just have to walk acrossthe country and film it and then
I can be viral, okay, also quitmy job.
Find someone to watch my kidsright like and and not die
walking across the country.
Speaker 2 (36:54):
Invest in shoes.
Speaker 1 (36:56):
All the things.
I need a shoe sponsor at thispoint.
If you would like to sponsor usfor shoes, maybe we'll walk
across the country in the nextpodcast.
Speaker 2 (37:02):
That's so funny.
Speaker 1 (37:03):
Thank you so much for joining us and we will see
y'all in the next one.
Hey everyone, welcome to the only podcast that
records at all times of the day,no matter if it's day or night.
We're here for you.
I'm here with Jen.
Once again, what's?
Speaker 2 (00:06):
up, hi, everybody.
Speaker 1 (00:08):
We have done it again , except for this time we look
different.
You're dressed very nice.
Look at you with your littlepink thing.
Whatever that is looking verybright.
I'm very dark, I hope to blendinto the background.
Speaker 2 (00:19):
It's a nice contrast we.
Speaker 1 (00:20):
Contrast.
We are very contrasty.
If you're new here, we are hereto help you grow your YouTube
channels and to answer yourquestions and, of all things, we
get comments all the time onthe YouTube videos, right, and
people.
They communicate with us, whichI love by the way.
And some people have hot takes.
Speaker 2 (00:38):
I like that.
We went through some hot takesin the last episode.
Speaker 1 (00:41):
Yeah, y'all need to watch that.
Yeah, that was a good one.
Like, legitimately, you need towatch that because I think we
talked about a lot of thingsthat, uh, I love.
I think people won't agree witheverything, which is great well
, that's what makes it a hottake it does, it does do.
What do you have for thismorning's hot take?
Just, I don't just for gigglesI don't have one this morning.
Speaker 2 (01:01):
You're gonna have to watch.
Speaker 1 (01:01):
I'll tell you exactly I tell you exactly where my hot
take is today.
Never record in the morning.
Speaker 2 (01:05):
Okay.
Speaker 1 (01:06):
So let's go to this.
There was a comment left in oneof our recent videos and I
wanted to address this because Ifeel like it's a perception
that people have and people feelthis way quite often.
I'm not going to read the wholething, but it was about the
algorithm video.
And.
(01:28):
But it was about the algorithmvideo and it says I largely
agree that the algorithm pullsvideos to viewers, but they're
still gatekeeping.
To have a video, long or short,suddenly have a large number of
views in a two or three hourperiod, only to have it
completely stop and experiencewhat I'm sure most creators have
had means that either viewerswere only interested in that
topic for a narrow window ofexistence, accidentally
coinciding with the release ofrelease of video, or YouTube
throttles content being pulled.
While it might not be pushingus out there, there are
(01:49):
certainly deciding whom to holdback.
That last part, that lastsentence, implies that someone
or something at YouTube is goingnah, bro, not you, not today,
not you.
Speaker 2 (02:03):
Well, I think they are like there's a reason why
why do you think that reason is?
Speaker 1 (02:08):
I mean, maybe the content is bad well, I mean, is
it bad, or is it just not asgood as what else is out there
for that particular topic?
Speaker 2 (02:17):
if it's going out and it's interesting to your core
audience and your community,we're talking.
They said the first, likeseveral hours yeah so, like the
people watching, should like,love it.
They should literally likedoesn't matter what you made,
they should love that contentyeah if you're getting like a
bunch of views in a couple hoursand then it stops yeah I don't
think they love that content orsomeone didn't.
Speaker 1 (02:37):
I think what's really important to think about this
is and we've said this, I think,back in the myth busting
episode like a year, almost,almost a year ago is, if you
just think about this rationally, to say that YouTube would
gatekeep you.
It doesn't make any sense From abusiness perspective.
It doesn't make sense for themto allow you to upload something
for free, store it for free,stream it for free which, by the
(02:57):
way, all that stuff costs themmoney only to be like, nah,
we're not really going to showthis to anybody.
It actually would cost themmoney, especially since some of
these creators we're talkingabout are not monetized and ads
aren't even running on theirthing.
So it literally costs themmoney.
So it makes zero sense.
It'd be easier for them to justblock you altogether and just
not let you upload that content.
So it makes more sense for themto try to find the correct
(03:18):
audience, and it could be thatwithin that time period in which
you've uploaded, they can'tfind anyone right now.
Maybe they will Like.
We've seen this on our channelas a matter of fact, one of the
videos that just recently poppedoff about the Outdoor Boys.
It took like six months, likeit was dead, dead, and then all
of a sudden boom, hundreds ofthousands of views a month later
.
And we talk about that all thetime too.
So it could be part of that.
Speaker 2 (03:40):
I.
I mean YouTube is alwaystesting you and in this instance
, you failed the test, like youdid not pass and move on to the
next round for them to be like.
Let me show this to more peoplelike this.
Yeah, certainly right now, andit could have been something new
, Like you could see this, likeyou made a new type of video and
your community was like noRight.
But that doesn't mean over thecourse of the next three days,
seven days, month, it's notgoing to test that video again
(04:02):
with different people.
This is why we see 8 of 10s and10 of 10s.
I don't know why I never say 9of 10.
I feel like no video is ever a9 of 10.
Speaker 1 (04:09):
It's a weird number.
Speaker 2 (04:11):
Like it's literally like I just don't even think
like video, like 9 of 10 exists.
Speaker 1 (04:14):
You feel like it's 10 of 10 or 8 of 10.
Speaker 2 (04:17):
Never a 9 of 10.
Yeah it weird, I don't know.
They're just like.
It's a place they justeventually float to.
Speaker 1 (04:23):
They never like register as a nine and ten.
They never saw.
Speaker 2 (04:26):
They just kind of, they just kind of like yeah, get
pushed around, but those videosfind the right audience and
then they start to see thattraction.
So, just because it didn'thappen in three hours, you know
it's.
It's getting rid of like victimmentality on youtube.
Yeah, and just moving past itand trying to do better.
Speaker 1 (04:43):
Yeah, the thing is, the vast majority of videos that
go out experience this type ofgrowth.
Speaker 2 (04:48):
Yeah.
Speaker 1 (04:48):
They pop at first because you know your
subscribers and people come toyour channel, watch it, and then
it slowly trickles off.
Sometimes it shuts offimmediately, but then if it's a
good evergreen video, as wetalked about in the show, then
it'll continue on.
Speaker 2 (05:02):
Yeah, but what you said right there is so good the
video, no matter what happens,it stops.
Speaker 1 (05:06):
Yeah, at some point it just stops.
Speaker 2 (05:07):
If yours stops after two or three hours.
Well, that's when it stops.
If yours stops after 24 hourswell, that's when it stops.
Speaker 1 (05:14):
That's when it stops, right, right.
Speaker 2 (05:16):
But you have to change your mindset where you're
being punished.
Speaker 1 (05:19):
Right.
Speaker 2 (05:20):
You're not.
You did a great thing.
You made a great video.
Speaker 1 (05:24):
Yeah.
Speaker 2 (05:24):
You had that success Right, and now you have to
figure out how to get more ofwhatever you're looking for.
Speaker 1 (05:30):
Yeah.
Speaker 2 (05:30):
So how do you become better so that you move on to
that next round?
Speaker 1 (05:33):
Right, and if you put , if you actually, especially if
you've done research in it andyou kind of know this is
something that works, yeah, itdoesn't mean every single one is
going to work, even thoughyou're like I'm positive.
Speaker 2 (05:44):
This video is going to work especially if it's the
first one especially if it's thefirst one almost universally
almost 99.9% of the chance, evenif it's a brilliant idea.
That's how my first video onthe main channel did.
Speaker 1 (06:00):
That's a big ol' fat 10 out of 10 baby the difference
is it was not a 9 out of 10,but 10, baby.
Well, listen.
The difference is Was it a 9 of10?
It was not a 9 of 10.
Speaker 2 (06:05):
But the difference is we knew what we all knew was
coming.
Right right right, right, I'm anew face, New style, thumbnail
Sure, different kind of title.
Speaker 1 (06:12):
Yeah.
Speaker 2 (06:18):
Different way of delivering content.
Yeah, yeah, yeah.
The difference is I wasn't likeno, I just have to keep pushing
out content and continue to doa better job at the job I'm
trying to do.
Speaker 1 (06:28):
I mean this channel alone.
We were talking about this theother day.
Over the first three or fourvideos we put out had one
impression not view impressionfor like three days straight
when we first put it out.
Now look at us, we doing it.
Things are happening.
Speaker 2 (06:43):
But it matters if we like, let that mindset beat us
down into making worse contentthe next time we go to create or
not at all.
That's also not at all.
But like, if you stay in thatheadspace, the next time you go
to create, you're just going tobe like I'm doing this for
nothing.
Speaker 1 (06:56):
Yes.
And like that's bad content,like you can't go into content
and make like good content likealready beat down, like that you
better not, it's not gonna comeout good, it's just not gonna
come out good.
And then you're just making badcontent and getting mad that
bad content performs bad right.
And then who are you mad?
Who's being punished?
Then you're punishing yourself.
Speaker 2 (07:13):
Basically, yeah, it's true, yeah so I do think what
you know this person is sayingis you know, we all want to
justify why we're not beingchosen right which is fine.
Just fight if you want.
Speaker 1 (07:22):
Absolutely.
But, be realistic.
Yeah, can we be real about it.
Speaking of being real, weactually got an email kind of
similar in subject.
Speaker 2 (07:30):
If you want to email us.
Speaker 1 (07:31):
You can send us an email at theboostvidiqcom.
This one's from Jordi Jen.
What does Jordi have to say?
Speaker 2 (07:37):
Jordi from the UK.
So a little bit of backstoryabout Jordi is that both shorts
and long form content managed toget the channel to a good place
and had some good performingcontent that inevitably well
stopped performing.
Speaker 1 (07:53):
As it tends to.
Speaker 2 (07:55):
But that's okay.
And their question is I don'tknow if I should be doing better
, because one of my videos I diddoesn't have great views and
then has 10 times the audienceretention of the other videos.
Speaker 1 (08:08):
Okay.
Speaker 2 (08:09):
So we're talking about seeing success in
different ways on the channel,which is great that Jordi's even
looking at the retention andseeing that as 10 times, even
though we're seeing the viewsare lower than we're seeing 26
views in this example and 200was the success they mentioned
before yeah so I think it's agood time for us to break down
(08:30):
because of this, like how do youmeasure success on what is
success?
Speaker 1 (08:34):
what and I think it's not even just measuring, but
what is success, because successto you could be completely
different to what success is tome agreed um, I always bring up
the case in point.
I was watching this YouTubecreator that I'd watched for a
long time still watch to thisday and he was talking about a
specific series of videos hewasn't going to do anymore
(08:56):
because they were not successful.
Those videos averaged over100,000 views.
He considered that notsuccessful, so he's not going to
do that series anymore.
Most people would consider thatsuccessful, not gonna do that
series anymore.
Most people would consider thatsuccessful and would continue
that series on.
So there to know what successis, and it could also be.
You know, if you're a how-tochannel, it could be how many
affiliate sales that I driveyeah, I care about the views.
(09:16):
You don't even care aboutsubscribers.
It's like I want.
I'm trying to make money offthis um.
So what is your level ofsuccess?
If it's a number going up, whatdo we always say to do?
If you just want the number togo up, what do you do?
Speaker 2 (09:28):
Oh my gosh.
Speaker 1 (09:29):
You do shorts, just stuff, no, just stuff.
Do shorts, no, no, no, no, no.
Speaker 2 (09:34):
But yeah, yeah, if you want to feed your ego in
like the most basic way.
That's what you know do shorts.
Speaker 1 (09:40):
Right.
Speaker 2 (09:40):
That's that's.
We say it all the time becausethat's what it is.
But the community we have here,that's not usually their, their
goal and that's why it's suchlike just blanket advice, like
go make shorts.
Speaker 1 (09:51):
Yeah, but we we want to encourage you to deep, deeply
think about what is going tomake you happy.
Speaker 2 (09:57):
Yeah, why do you want the views that you want?
Like there's usually so muchlike such a bigger reason behind
that number?
Like, if you're like, I want athousand subscribers.
Speaker 1 (10:07):
Why.
Speaker 2 (10:07):
Yeah, why do you want those thousand subscribers If
you literally don't have areason and you're just like I
want a thousand subscribers,just go make those shorts.
Speaker 1 (10:15):
Yeah, and you'll be done, and you'll get it, you'll
get it, you're done.
Speaker 2 (10:26):
But that's, I mean, I've never heard that just
really be the case of like justliterally like I just want this
number of people to be followingme.
Speaker 1 (10:30):
Yeah, um, I think it's very.
It's a great exercise to do onyour own, uh, to write down like
four or five reasons that youwant success and what you think
success is, and just askyourself why for each and every
one of them and and be honestwith yourself, if it's really
just an ego boost, that's okay.
Speaker 2 (10:45):
Yeah.
Speaker 1 (10:46):
Write down the answer and then start looking at it.
Speaker 2 (10:48):
We all love a good ego boost from time to time.
But, driving a channel, thelongevity of it, off of an ego
boost you're going to fail.
Speaker 1 (10:54):
You're definitely going to have problems.
Speaker 2 (10:55):
Like that's not, you don't need the advice podcast.
Speaker 1 (11:00):
You don't need main channel content.
Speaker 2 (11:05):
Don't need.
Speaker 1 (11:05):
No, we can tell you channel content.
Don't do not here for the realstrategy.
It's not gonna work out, it'sgonna be bad.
We wish you the best.
Yeah, we do.
Peace and love.
Uh, you know, we hope we'regonna pour one out for you once.
Uh, you get them 10 of 10s in arow.
Speaker 2 (11:16):
I'm telling you, um, yeah, so besides success like
again what do we look at then?
What are?
Some things like you would sayare just examples of different
ways of looking at success.
Speaker 1 (11:29):
So again, it depends on, like, what I'm trying to
accomplish.
If I've decided that I want toaccomplish, that I want to have
like and we can talkspecifically about us.
We want to have a communitythat really is not only invested
in our channel and the adviceand stuff we give, but also
helping each other out and, can,you know, basically be a fun
place for creators to come Right.
Speaker 2 (11:48):
Yeah.
Speaker 1 (11:48):
That's our level of.
How do we determine that?
That's a little bit moredifficult.
It's not like a metricspecifically you can see.
What we have to do is look atkind of the, the aggregate of
like, what kind of engagementwe're getting.
So it's, it's maybe likes alittle bit, but it's more.
Comments Are engagement we'regetting.
So it's, it's maybe he's likesa little bit, but it's more.
Comments are people in ourdiscord which, by the way, fit
IQcom slash discord, and you cancome hang out with us.
We're there every once in awhile, um, and things like that
(12:12):
and engagement.
Also, the emails that come intell us a little bit harder to
measure that, but it's easierfor us to understand whether or
not we're in the right directionbecause while it isn't a binary
number, it's a feeling.
And when we get these emailsfrom people who have been binge
watching and telling us that,hey, I just came across your
podcast, I've literally listenedto everything the last three
months in like the end of aweekend, then that tells me, oh,
(12:32):
we are heading the rightdirection, even if the video
views or the downloads for theaudio podcasts are down a little
bit, if the sentiment is up,we're succeeding.
That might not be the case forJordi.
Speaker 2 (12:44):
Yeah, no, that's, I mean, that's true.
So community building is, youknow, obviously, the emphasis
you're talking about.
So in that case, you knowyou're not measuring your
success by the views.
You're measuring it by thecomments and the engagement.
So when you make videos, maybethat next video that you make is
purely to get more comments dothat throughout your video.
(13:08):
You have to drive engagement.
You have to listen to ourcommunity building episode,
where we talk through so manystrategies on how to cultivate a
community, and those are thethings that you want to be
practicing.
And I think this is whereYouTube gets difficult, and even
just viewers of you know ourchannel and other growth experts
.
There's so much being said andyou're trying to apply and do
all the things all at the sametime.
Speaker 1 (13:28):
Yeah.
Speaker 2 (13:28):
And that makes it really, really hard to gauge
success when you want it inevery single way.
But it's not possible all atthe same time.
Speaker 1 (13:36):
Yeah, and I think people look at what quote
successful channels are and theythink, oh, I should have that.
I look at their content and Ican do that easy, so I should
get the same amount of viewsthey get.
I should be as rich as they are.
Like I should have all thesethings, but it's such a
paintbrush yes, it's such apaint you can't paint brush your
, your your journey throughsomeone else's journey.
Speaker 2 (13:57):
It's just not a thing , yeah, and you also don't know
what that creator's been with.
This was something I had topoint out so many times to oh
people, within one on onecoaching, they would send me
these viral moments fromcreators and I would go and
break it down and be like, hi,hello, this is their third
youtube channel right, rightexactly yeah, they've worked six
years for this moment, right,uh, they deserve this success
(14:18):
yeah it's their time to shine.
We all get a time to shine.
Are you willing to wait for it?
That's the game of youtube.
Yeah, that's literally.
Can you hang on long enoughuntil it's your time and what
are you going to do when thattime comes?
So that's literally can youhang on long enough until it's
your time and what are you goingto do when that time comes?
So that's one thing.
Like you have to break downwhat you're comparing yourself
to when it comes to measuringyour success, because you could
(14:39):
be looking at a viral moment andthen, on the other hand,
there's tons of viral momentsthat completely break channels
that's true and that's not.
Speaker 1 (14:46):
That's not success you, you got views.
Speaker 2 (14:47):
Fantastic.
Speaker 1 (14:48):
Right.
Now you're screwed so ifsomeone's like okay, I get all
that but I just want to knowwhat a good performing channel
looks like.
Okay, I'll give you a numberthat I typically use, but I want
to be very clear about this.
When I say this, this issomething that I take into
consideration.
I don't use it as a definitivemark of a successful channel,
but it is a good kind of line.
Yeah, mark of a successfulchannel, but it is a good kind
of line.
Yeah, I usually look at 15% ofsubscriber to view ratio.
(15:12):
So in other words, if a channelhas 1 million subscribers and
they're getting about 150,000views per video-ish, I'm pretty
happy with that.
I think that's a prettysuccessful channel.
You will find some under that.
You will find some over that.
Speaker 2 (15:23):
Yeah.
Speaker 1 (15:23):
We're talking about good, solid performance.
Speaker 2 (15:25):
Just a good number to gauge.
Speaker 1 (15:27):
Yeah.
Speaker 2 (15:27):
It's the same with click-through rate.
Everyone's click-through rateis going to be different, it's
way different.
Like way different.
I mean niche dependentAbsolutely.
Speaker 1 (15:32):
Like everything.
Speaker 2 (15:33):
Yeah, like it's crazy how click-through rates and
like there's just some channelslike you'll never see the
click-through rate otherchannels have.
No, no, no thing to look for is.
Are you getting our 10% of yourimpressions?
Speaker 1 (15:54):
views.
Speaker 2 (15:54):
That's an average that it's a good standard.
That'd be great to give or takeyou know, are you awesome?
Are you above some fantastic?
Yeah that's like a good gaugewhen we're talking about your
content being surfaced.
Is it being watched?
Yeah, and a lot of times you'llsee it's far under that and
your content being surfaced.
Is it being watched?
Yeah, and a lot of times you'llsee it's far under that and
your content stops beingsurfaced.
Speaker 1 (16:14):
Yeah, because well we come back to that opener, which
is you have to troubleshootwhat happened right and I love
looking at what we talked aboutretention graphs the other day
and I and I just want to saythat this is a this is something
you actually can spend time on,and it it's an analytic that
actually will pay back To lookat what people are watching,
what they're not watching is agreat way to make your channel
(16:36):
better in a fantastic way.
Look at those dips.
Try to figure out why peoplestopped watching at that moment.
Sometimes it's something yousaid, sometimes it's something
you showed on screen.
It could be any number ofthings.
Figure it out, alter, and youcan do that with the peaks.
Why did people peak?
There was it.
Did you have a time stamp?
Or, if there wasn't a timestamp, what happened in that
(16:56):
little 10 second range that madethat little little triangle
there?
Uh, peak, true, and see if youcan do more of those and less of
the the other ones that's true.
Speaker 2 (17:06):
I'm to actually say the opposite.
I'm going to say if you'reunder 1,000 subscribers stay out
of your retention graphs.
Speaker 1 (17:14):
If you're not getting at least 100 views on these
things, you might as well noteven look at any of that.
Speaker 2 (17:18):
I'm going to say 1,000.
I'm saying, if you're notgetting like 1,000 views on a
video, what good is yourretention graph?
Speaker 1 (17:23):
So your retention graph.
It's been my experience thatover 100 views doesn't change
very much from 100 up above.
Everything under it can go allover the place.
It's been.
That's my experience, of courseI think it comes down.
Speaker 2 (17:35):
It's not even the retention graph, to me, it's
just your.
Your content is surfacing tosuch a concentrated audience
that you can allow thatinformation to dictate creative
decisions that could be a hitwith more people.
Speaker 1 (17:51):
Potentially yeah, yeah.
Speaker 2 (17:52):
And I think it's a.
It's a hard place to get stuckin, because if you start making
decisions based off of analyticsreally early on, you're solely
basing them off of the peoplethat you've already reached, not
the people you haven't reachedyet.
Speaker 1 (18:06):
Yeah, if you don't have a lot, if you don't have a
good number there, you won'tever be able to make that
decision of course if you dohave a decent number of
impressions of views, you cansee people who are just being
serviced to you, theunsubscribed, the, the people
that are new, the true analyticsfor all that.
But to your point, we get a lotof people that are writing in
that are only getting 70, 80views, yeah, and you can't make
that determination off of that,which is very true yeah, I think
(18:28):
there's a lot of times like wewant to get to that next stage.
Speaker 2 (18:31):
We want to get to that next level of like
monitoring success.
Yeah, and like as a newercreator, like your videos
probably aren't even at theplace where you're confident in
them enough let alone, makingchanges based off of retention
yeah like.
you got to keep working towardswhat you want to do and you got
to feel confident in yourself asa creator, that you can push
(18:54):
through things that you're like.
No, I like this.
I'm going to keep it.
I'm going to see if it performswell for the next year and it's
hard to get caught up inanalytics and rush to make those
decisions.
Speaker 1 (19:04):
Yeah.
This is like when you want tochange your title and thumbnail
after an hour yeah, and youdefinitely shouldn't do that
unless you're getting thousandsof views per hour like that
shouldn't even be on your mindyeah you shouldn't even be
thinking about that.
It does make a difference onceyou're getting thousands of
views an hour, but before thatyou might be shooting yourself
in the foot.
That's why ab testing is kindof one of those things where, as
(19:28):
a smaller channel, you maybeshouldn't even be using it,
because nine times out of tenit's going to come back.
That it's inconclusive.
Speaker 2 (19:34):
Yeah.
Speaker 1 (19:34):
Like almost every single time, and it'll take two
weeks to get that, because youdon't even have impressions for
it.
So it's like you waited allthis time for nothing.
Speaker 2 (19:40):
It's true.
Speaker 1 (19:42):
And it could actually be hurting you more than
helping you.
The other thing is, like somany people we've talked about
this before like they don't evenuse ab testing.
Right anyway, like, but likethree different shades of color
in the thumb, they need to becompletely different otherwise
there is no point.
And now, now we're hearing thatthere's a title ab testing
which was something that theykind of said maybe they were
(20:03):
going to do.
But I think that's somethingthey will do yeah and I think
that it's really uh important tobe able to know that that's not
going to be much different thanthumbnail testing.
You can only do so much as asmaller creator, and you should
just swing for the fences andgive it a shot for a while and
if it goes, it goes If itdoesn't change it.
Speaker 2 (20:23):
Yeah, this is why you have to set your own ways to
measure success.
Yeah, this is why you have toset your own ways to measure
success and, if it comes down toif you're really hooked on this
retention, you can also be thejudge of your own content.
You can also watch through yourown content if you don't have
the data yet and just make adecision Like did I do better on
that opening hook for the nextvideo?
You don't have to rely onanalytics.
(20:45):
This is also like creativegrowth.
Maybe you watch back yourcontent and you're like I felt
really awkward in the way Idelivered my opening hook and
the next time I make a video, Iwant to make sure that I feel
more confident when I watch itback, that I sound more natural
on camera, that I'm practicing,you know different skills that
aren't in your analytics, andthat's a level of success too.
(21:07):
Getting better as a creator,like that's just that's you know
technically available in youranalytics, but not really like
it's not celebrated.
Speaker 1 (21:16):
So would you say that if you're shooting a video, uh,
and you don't need to do asmany takes or as many revisions
or you stumble less, is thatlike a level of improvement that
you'd be looking for, or do youthink?
Speaker 2 (21:32):
that's irrelevant.
A hundred percent.
That's success as a smallcreator, Because as a small
channel and new YouTuber, I meanyou're not going to have that
breakout moment.
This is the time where you haveto build those skills so that
you allow yourself the strengthto make content that's worth
those breakout moments and justget better.
There's tons of skills andhabits that all of us have that
(21:56):
we can watch back our contentand be like, ooh, I gotta work
on that.
Ooh, I gotta work on that andthat's just growth, and that you
know, making that next videoand being like, oh my gosh, I
looked in the lens like 90% ofthe time, instead of wherever
you were looking for Around theroom, the ceiling, I don't know
your script, your teleprompter,whatever it is and you watch
(22:19):
that back and you're like that'samazing.
I greatly improved my skills asa creator and I delivered that
so much better.
I think those are the thingsyou should be focusing on,
because at the end of the day,like, who's gonna want to watch
a video?
Say, that video does get likebreakout, and youtube's like
let's show this to a hundredthousand people, right?
Speaker 1 (22:38):
which happens right.
Yeah, always the one you'relike I spent the least amount of
time on and I feel like as, andit just goes somewhere yeah,
and people watch it and they'relike, oh, you're not very good
right like well, wait, no, Ipromise I'll get better.
Speaker 2 (22:51):
This video's three years old.
Stop looking at it, please.
So that's how you want tocontinue to measure success in
so many different ways.
It's not just analytics, it'sthumbnail design.
Like, obviously, that's goingto be slightly measured by a
click-through rate.
Yeah, but also, like you as adesigner, if you're making your
own thumbnails, that's going tobe slightly measured by a click
(23:11):
through rate.
Yeah, but also like you as adesigner.
Speaker 1 (23:13):
If you're making your own thumbnails, that's a really
challenging thing.
Yeah, some of this will behelpful if you have a community
of people that are creators justlike you, and I highly
recommend going to somethinglike our Discord, where you will
be surrounded by other creators, because one of the things that
a lot of us kind of deal withis none of our family or friends
understand what the heck we'redoing and have no way of giving
(23:33):
good feedback other than goodjob, johnny, you did good this
time.
It was great video, wonderfulyou loved it, yeah loved it.
Thanks, mom, uh.
So I think it's important to besurrounded by people,
especially if they're in yourniche.
It's very helpful as well yeah.
To be able to give you criticalfeedback that's honest and also
something that's relevant.
Speaker 2 (23:51):
Yes, relevant, definitely Relevant feedback is
the biggest thing.
Yes.
Speaker 1 (23:55):
Yeah.
Speaker 2 (23:56):
Because imagine you like made a video and I do this
with friends all the time wherewe critically like give each
other feedback on like the storystructure, ways to frame it
differently next time, on likethe story structure, ways to
frame it differently next time,and this is after the fact, and
then you're kind of like Ididn't think about that ahead of
time, but when I make thesecond edition of this, these
are all things I'm going to workon.
Yeah, and that's success.
Speaker 1 (24:18):
Yeah.
Speaker 2 (24:18):
That's now not only trying something new is success
in itself.
Speaker 1 (24:22):
Right.
Speaker 2 (24:22):
But practicing things like storytelling and that
might be more advanced for someof the people we have listening,
which is totally fine.
It just goes to show likemeasuring success is like an
endless yeah, endless scale.
Speaker 1 (24:36):
That just goes far and wide, and that's exactly
what I was saying earlier isyour um, your level of what you
think success is for your ownchannel will change over time
because, unfortunately, ashumans, our bars tend to change
yeah level.
So, again, like um, I think jenand I were talking the other day
we were saying, hey, you knowit was cool, we were getting 100
(24:57):
views on the youtube channelper.
Yeah, we were pretty happy withthat.
That's no longer acceptable.
Um, we're looking for athousand and in a year that will
no longer be acceptable.
So and that, okay, but you alsohave to be.
You also have to be withinyourself to go.
Okay, I understand that this isgoing to move, but don't attach
your, your feelings and yourself worth yes To those numbers.
(25:21):
The most dangerous thing you cando is to attach your self worth
to the performance of a videothat you really don't have any
control over.
You have control is to attachyour self-worth to the
performance of a video that youreally don't have any control
over.
Yes, you have control over thevideo itself.
You have no control over whosees it or how far it goes, or
if YouTube's working that day.
You have no control over any ofthat.
Speaker 2 (25:37):
The algorithm's on a break.
You don't know.
It's taking a smoke break Likeyou don't know.
Speaker 1 (25:43):
That's a good one for that short series that I was
talking about.
Like what is it?
The?
Speaker 2 (25:49):
Aflac is taking a smoke thing.
Speaker 1 (25:52):
That's the algorithm.
Speaker 2 (25:53):
Yeah, your video comes out in the YouTube
algorithm, but it's true, though, and I think that's the fun of
YouTube.
I literally do.
I think that if you don't thinkthat's the fun of YouTube,
you're one of those creatorsthat don't last as long on the
platform as other people.
You have to like that.
You have to like the gamble,everything about you work so
hard and then you put it outthere and it could be a total
(26:14):
flop.
It could be a total hit.
You literally never truly know.
You could have gut feelings surebut you never truly know, and I
think that's the most addictingpart of youtube is this?
Speaker 1 (26:26):
this are you basically saying you have to
marry YouTube for the better orworse?
Speaker 2 (26:31):
Yeah, yikes, pretty much yeah.
Speaker 1 (26:33):
And you have to really commit to it.
Speaker 2 (26:36):
Yeah, I mean you don't have to commit, but you
have to be okay with theirdecision.
Speaker 1 (26:42):
That sounds like marriage, which is why I never
got married, very worried aboutother people's decisions on my
life.
Yeah, no, it makes sense, and Ithink what people see when they
first become a YouTuber is allthe cool things that their
creators, that they watch andthey think oh, it must be easy
to be successful.
But they don't know everythingbefore it, because, while it can
(27:04):
be a great job, it can be agreat career, it can be a great
path forward, just like yournine to five that you have.
Speaker 2 (27:10):
Yeah.
Speaker 1 (27:11):
You know that maybe someone comes to your job, Maybe
you have a job that peoplethink is really cool, maybe
you're like a scientist and I gowow, I went to you know, you
showed me your science job,whatever that is, and I think
that's really cool, I think thatlooks cool, I think maybe I
should do that, bro, all themhours of school that you had to
do to get there, that I, in thatmoment, you're showcasing the
(27:32):
end of it.
Same thing with YouTube You'rebeing shown the fruits of the
labor that's true.
You're not being shown thaticeberg that's underneath the
water that we talk about sooften, all the things that
happened before that.
So for me, success is are youdoing something that you love
and you're passionate with thatother people are finding
happiness and passion with aswell, like, are you reaching
(27:52):
those people that are just likeyou, that love that same thing
that you love?
To me, that's success.
Speaker 2 (27:58):
I like that.
That's you know your success.
I think that that's really fun.
Speaker 1 (28:04):
Yeah, if you are struggling with success, why
don't you leave us a message?
Why don't you give us an email?
Why don't you send us a comment?
You can email us attheboostvideocuecom.
You also can text us if you arelistening to the audio podcast.
There's a little text buttonthere for that.
One last thing Did you bringthe game or no?
Did you not steal the game fromthe hotel?
I do have the game let's shestays in when she comes to
(28:33):
Seattle.
We don't want anyone to knowwhat hotel it is, to know what
game she's stealing.
But it's irrelevant and youcan't prove it anyway.
That's why we don't want peopleto know.
Allegedly, it's a game, notwhere I'm staying.
No, no, allegedly, by the way,this is all alleged.
You can't prove any of it, buthere we go.
So what is this game and whatare we going to do with it?
Oh, it's a pink box.
(28:54):
Yeah, Well, you can while I getthis out, you can intro what we
did last time it looks likebubble gum, I think.
The last time we did these cardshave words on them and we made,
I think, video titles just likequick fire off the words, and
it was ridiculous.
So my hope and desire is thatit's maybe equally ridiculous, I
think, very bubblegum flavorcolored, which, by the way, if
(29:16):
you haven't seen the last coupleepisodes where we ate gum of
different types, you shouldprobably watch those.
Okay, all right, here we go.
So am I picking here.
Speaker 2 (29:27):
You can take half.
Speaker 1 (29:28):
All right.
So am I giving you a card, oram I just picking one and you
have to make?
How do you want to do this one?
Speaker 2 (29:33):
Let's see I don't think we pick.
It's got to be random.
Speaker 1 (29:39):
Okay.
Speaker 2 (29:39):
We'll alternate and we'll see who can come up with
the better title.
Speaker 1 (29:43):
Okay, topic or title Title.
Title Okay, ready, this one'sgoing to be yours is gonna be
yours.
Well, no, we both have to do it.
Okay, ready, three, two, one itis uh, koala, koala, uh, one
koala versus a hundred koalasversus one man koalas are meaner
than you think.
Here's why click all right, allright, fine, I'm definitely
(30:07):
watching that one.
What I thought?
Speaker 2 (30:09):
koalas were nice.
I don't, I, I don't know.
I just know that there's oneplace, I think in Sydney, where
you can hold a koala.
It's only in Australia there'sa specific place you can hold a
koala.
Speaker 1 (30:20):
Well, if you're meaner than you know, then
that's terrible.
You're going to bring downAustralians.
Thumbnail like koala clawsripping your hair out, bro, I'm
good, then I'm good, all right,what?
Ripping your hair out?
Speaker 2 (30:30):
I'm good, then I'm good, all right, what's yours?
Speaker 1 (30:33):
All right, let's see A koala.
Speaker 2 (30:34):
What's that?
I know Random.
What's that Cute?
Speaker 1 (30:37):
Cute.
This is the cutest baby, andhere are 10 reasons why.
Speaker 2 (30:43):
Five cute ways to grow your YouTube channel Five
cute ways.
Speaker 1 (30:48):
This is the cutest way to grow your YouTube channel
.
This is the cutest way to growyour YouTube channel.
You're not wrong.
Cute baby's good though.
Yeah, but I think you mighthave got me on that one.
I was quick.
I'm like I gotta think ofsomething cute cute's hard.
Speaker 2 (30:58):
I mean I don't know why someone would click on mine.
Well, it's weird.
Maybe it's just like a weirdthing where you're like wait
what maybe I'll name this videowe're going for the shock factor
that's the name of this actualvideo.
Okay, no, here we go Five cuteways to grow your channel.
Speaker 1 (31:13):
Wig.
I'm wearing a wig and you don'tknow it.
There you go.
I think I wouldn't.
No matter what you say, youcan't beat that.
You can't beat that Like.
This is the worst wig I've everbought.
I bought it from Dollar Tree.
You can't beat that slimy thatcandy we had yesterday was
pretty slimy and I don't want tohave it again.
Speaker 2 (31:34):
Here's why I don't know why my slip and slide is
slimy why are you so good atthis?
I don't know, that's terrible.
I don't know like some of mycreators always called me like a
title master, like I wouldn'tgive them titles, and they'd be
like eventually, like if theywere frustrated, I'd be like
(31:55):
okay, here's a couple ideas.
And they'd be like oh, you'resuch a title master.
Speaker 1 (31:58):
It's better to be a title master than a thrust
master.
Okay Mop, why your mop is dirtyand three ways to clean it.
Speaker 2 (32:13):
I was going to say creative ways to mop up success
on YouTube.
Wow, you're just really in onthe YouTube.
Speaker 1 (32:19):
Growth I'm in on the growth.
Today.
That's like what's stuck in myhead.
You are locked in.
Speaker 2 (32:23):
That was not good, though I was trying to think of
mopping in other sense, besidesmop.
Speaker 1 (32:26):
I think I won.
Then I think you won that onefor sure, which is good.
What do you got?
All right bath.
I think that one's gonna beskipped I think we're gonna skip
that one, because I I feel likethat.
Speaker 2 (32:40):
One can get weird so quick.
I sell my bath water for 20dollars how to your new side
hustle.
How to sell your bath water onYouTube for $20 there you go,
thumbnail, definitely not apyramid scheme definitely not.
Speaker 1 (32:57):
Better not be who else is using my bath.
Speaker 2 (32:58):
Oh my gosh, we already did that one last time
yeah, how did I just pick koalaagain?
Speaker 1 (33:02):
I yeah literally I got hair, which we did last time
.
Yeah, we did that lemon thishow to make sure your youtube
channel is not a lemon I don'tknow if my car is a lemon dot,
dot dot but here's how to figureit out.
But the windshield alwayscracks.
(33:23):
Yeah, I think my windshield is alemon my windshield is
definitely a lemon yeah, if youdon't know what we're talking
about, you got to watch theprevious episode.
All right, I got.
We got two more, I got one.
How am I picking the same onesover again?
Speaker 2 (33:33):
That's so weird.
What are you doing over there?
There's only four differentones.
It's like a magic trick.
Speaker 1 (33:38):
There's so many, but I'm only picking the same ones.
Okay, here we go, leprechaun.
We did Leprechaun before here.
(34:00):
Why?
How is there this many, butwe're doing the same ones, okay
here we go, we done pie, we didpie I think last time what is
happening?
They weren't shuffled peas.
Okay, peas, peas.
Um, my secret recipe for a peapie a pea pie.
Let me.
Let me figure out what thatcould even possibly taste like.
That are so many things wrongwith that.
Speaker 2 (34:16):
I'm getting the rage click like the rage bait with
that one.
Speaker 1 (34:18):
Bro, and that thumbnail better be hidden Like
it's going to be a beautifulslice of like pea stuffed pie.
It almost looked like.
What is that called?
I'm putting it out aroundThanksgiving time too.
You know what we need to make apea pie now.
Speaker 2 (34:31):
Pea pie.
Speaker 1 (34:34):
Well, I like key lime pie.
Key lime pie is actually good.
Speaker 2 (34:37):
I also want to add that it's not a savory pie.
This is, in fact, a sweet peapie.
No, I'm done.
Speaker 1 (34:41):
You need to move on Now you're making me want to
throw up.
Now you're making me mad.
I want to punch air now Goahead.
Speaker 2 (34:46):
See, I don't like that.
Speaker 1 (34:48):
That's the best title , Nah bro, you just went over
the line there.
Okay, what's the last one?
Speaker 2 (34:52):
All right.
Well, that's not a good, that'snot a word.
It was flat, that's kind of.
Speaker 1 (34:57):
Oh, mini, mini.
I bought a mini pee pie and putit on my wig.
Look at that, it's a callback.
You ever know what a callbackis when Callback.
You ever know what a callbackis when you call back to
previous things.
It's a TV term.
Speaker 2 (35:13):
Mini.
I commuted to work on a minibike for one week.
Speaker 1 (35:18):
A mini bike.
Mini bike yeah, we've got minibikes.
Mini bike, yeah.
Speaker 2 (35:21):
We'll just add, like in NYC, if we want to go highest
clickability Exactly right InNew York, or if we want to say
like 30 miles 30 miles.
Speaker 1 (35:34):
Yeah, I, I rode a mini bike miles.
So here's the thing, let's.
This actually reminds me onething before we close out.
One time they asked uh, mrbeast, in an interview, like he
goes, I think, the interviewerasked him something about if you
had to make a channel fromtrash, could you make a viral
video?
Because, yeah, of course Icould.
I guess, well, what would thevideo idea be?
And this was the time where,after mr beast answered, I
really thought to myself and Igotta be careful when I say this
, because I have a lot ofrespect for the man but I really
(35:56):
felt like it was a very out oftouch thing to say, okay.
He said, yeah, I would make aum, a video about how I walked
from one end of the country tothe other.
And I was like, but is thatrealistic?
For I don't know anyone who'sstarting a youtube channel like
how is that realistic?
Speaker 2 (36:11):
I don't't think anything Mr B says is realistic.
Speaker 1 (36:14):
He lives in a world now where you have to come up
with these absolutely outrageousideas to get hundreds of
millions of views, and props tohim for being able to do it and
build his way up there by theway he was not given this.
He literally had to.
Whether you like him or not, hestarted from nothing and had to
work his way there.
Yeah, his success is undeniablebut I think his mindset is so
(36:35):
detached from like what a newercreator could do that I don't
know if he even understands whatthat even sounds like to a new
creator.
Oh, I just have to walk acrossthe country and film it and then
I can be viral, okay, also quitmy job.
Find someone to watch my kidsright like and and not die
walking across the country.
Speaker 2 (36:54):
Invest in shoes.
Speaker 1 (36:56):
All the things.
I need a shoe sponsor at thispoint.
If you would like to sponsor usfor shoes, maybe we'll walk
across the country in the nextpodcast.
Speaker 2 (37:02):
That's so funny.
Speaker 1 (37:03):
Thank you so much for joining us and we will see
y'all in the next one.
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