October 20, 2025 • 52 mins
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We put YouTube’s new Collab feature through a real test and watched first-day impressions jump from 2,800 to 58,000 on a new channel. We dig into analytics, tradeoffs, and how smaller creators can partner smart without changing their format.
• How the Collab feature expands distribution into partner subscriptions and browse
• Why launch timing matters more than retroactive collabs
• What to expect when CTR and AVD dip but total watch time soars
• Practical steps for small-channel collaborations and shared analytics
• When to separate education from entertainment to avoid audience confusion
• Diagnosing big impression drops with traffic sources and seasonality
• Using AI to lift scripts, audio, and ideation without losing your voice
• Positioning in saturated niches and when identity should inform branding
Subscribe on the podcast channel for weekly Q&A and leave us a five star review on Apple if you’re enjoying the show
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_01 (00:00):
It's the first update that I can remember that
legitimately helps you grow.
This is finally a feature that Ican without hesitation recommend
to people.
Hey, welcome to the only podcastthat cares more about the way
your channel grows than even youdo.
I am the host here, Travis, andI'm here with a good friend of
the show and just all aroundcool dude, Rob Wilson.
(00:20):
How are you doing, Rob?
Hey yo.
SPEAKER_00 (00:24):
Hey yo, indeed.
Welcome to y'all hears that.
I'm playing that because theonly reason I'm here is because
I drove in a one of ten on thepodcast channel, and I want to
do it again.
I'm trying to push everybodyelse behind me.
SPEAKER_01 (00:40):
I'm glad you brought this up because ironically, this
is something I wanted to talkabout.
But before we do, if you're newhere, this podcast is all about
helping you grow your YouTubechannel.
If you're new here, we're gonnahelp you do that.
And of course, you'll find outhow you can send us messages
that we can answer, and as we'lldo here later in the episode,
for people that have alreadysent in messages.
So uh sit back, relax, enjoy uhthis little journey we go on
(01:02):
called uh YouTube.
And I want to talk a little bitabout that.
So the podcast channel, thischannel here, um, didn't exist
before the audio podcast is.
The audio podcast is old, it'sbeen around for a long time, way
before me.
Um Leron and Viper, and a bunchof people have had access and
started and kind of ran thisthing before us.
I think even Jeremy did at thevery, very, very beginning of
(01:23):
the video.
SPEAKER_00 (01:23):
Yeah, Jeremy was the founder.
Then it came into VidIQ's hands.
I think Dan and I did it for sixmonths or so.
SPEAKER_01 (01:31):
Yeah, yeah, yeah.
SPEAKER_00 (01:32):
Many iterations.
SPEAKER_01 (01:34):
Yeah, the the actually the most downloaded
episodes are um, I think I knowwith Dan's in them, you might
have been in them, some of themtoo.
The top one, the one I'm lookingto beat, is one with uh Benji
Travis, who we've actually hadon this podcast before.
On the video version.
I started the YouTube channelbecause I'm like, why are we a
(01:57):
YouTube podcast without aYouTube channel for the podcast?
It didn't make any sense to me.
I'm like, hello, wouldn't peoplewant to watch this on YouTube?
Uh I did that a little bit overa year ago and been just kind of
crunching along on the growththing and keeping everyone kind
of up to date with where we are.
And I want to talk aboutsomething that YouTube rolled
(02:17):
out that finally can help smallchannels.
And we've seen this not only onthis channel, but on another
channel that VidIQ just recentlylaunched, the VidIQ Tutorials
channel.
So we actually have anotherchannel on YouTube called VidIQ
Tutorials.
If you want to know how to useour tools better, that channel
is just for that.
Like you go over there, youlearn a bunch of cool stuff.
(02:38):
Rob, I think has a couple ofvideos over there, Dan and all
the rest.
Um, that tells you how to useour tools.
And again, if you want to useour tools, there's a link in the
show notes and in thedescription with also a
discount.
So you should go check that out.
The free version and the and thediscounted uh pay version.
But what I'm talking about isthe collab feature.
And I want to talk about howthis has impacted this channel
and other channels that we arethe other channel that we've
(03:00):
dealt with directly.
It's the first update, Rob, thatI can remember that legitimately
helps you grow.
I've seen updates that YouTubewill bring it out, and you're
like, oh, maybe that'll help megrow, or in a in a if you put
the numbers just right, maybeit'll be cool.
Shorts will help me grow, whichI guess in a way that definitely
was one as well.
But this one in in a much moresignificant way to me, because I
(03:23):
don't have to change formats ofvideos.
We just collab.
So what some of you might havenoticed is on any of the videos
that have Dan or Rob in thembecause they're on the main
channel, I've enabled the collabfeature.
I don't do it on the other onesbecause I I want people, you
know, as soon as you understandhow this feature works, you'll
(03:43):
it'll make more sense.
Once you do that, the videothat's posted from this channel
also gets shown to theviewership of the main channel.
It does that in the subscriptionfeed and and and I'll talk about
later in the browse feed.
Um, and the coolest thing aboutthis is this is what makes
(04:04):
collaborations actuallypowerful.
In the past, when you've donecollaborations, you usually got
to help ask the other person,hey, like post a link to it.
And the the return oninvestment, so to speak, like
the growth potential, unlessyou're collaborating with Mr.
Beast, not super huge.
This has actually worked in avery significant way.
Um, Rob, before I talk about myside of this, what do you think
(04:26):
about this feature and what arethe things you've seen so far?
SPEAKER_00 (04:29):
Yes, so a couple of things.
First of all, it's one of therare occasions where YouTube
announced a feature, and withinliterally days, it was available
to use for pretty mucheverybody, as far as I remember.
Like you think about the hypetool and everything else that's
often announced, you're monthssometimes years away from
getting access to it.
(04:51):
And like you say, a lot of toolsthat YouTube release, they're
often keen to mention that thiswon't actually impact discovery
of your content.
Like this is not an algorithmhack, quote unquote.
But when it comes tocollaborations, it feels like it
(05:12):
does have a significant impacton just raw discovery of
content.
Um so what I was doing, uhTravis, as you were introducing
the tool, I was just looking atthe back end of the tutorials
channel.
So the we we published a coupleof videos before we could use a
collaboration tool because itwas being released at the same
time.
So I'm looking at a video herethat after 24 hours, one day, it
(05:37):
had 2,800 impressions.
And you'd think that's probablyfair.
It's not it had absolutely nonefor the first 20 hours and then
it picked up a bit.
Like for the first 20 hours, itwas under 10.
But anyway, first day, 2800subscribers.
And that might equate to wait,not subscribers, not
(05:58):
subscribers.
Sorry, 2800.
Um, goodness, I'm getting somemuddled on now.
2800 impressions, and that mightgive you a couple of dozen,
maybe a hundred views, right?
That's what you might expectfrom a brand new channel.
SPEAKER_01 (06:10):
Right.
SPEAKER_00 (06:11):
So I go to the next video that we publish where we
collabed from the verybeginning.
How many impressions do youthink that video got?
Bearing in mind that theprevious one got 2800.
Right.
And this is the second videoever.
This is the third video on thechannel.
A third video every year.
SPEAKER_01 (06:30):
So I the thing is, is that I know something about
this having tested something.
If you're saying that you did itas it released, because this is
the difference, versus puttingit in later, I think it's
probably got a lot, like over10,000, I would imagine, uh,
impressions.
58,000.
SPEAKER_00 (06:48):
Whoa.
So just by collabing with a 2million plus subscriber channel,
sure, it increased theimpressions rate by what's that
quick maps about 3,000%.
And so what that tells me isthat yes, literally, YouTube's
discovery is taking the um youknow the the size of this
(07:14):
channel that you'recollaborating with, and pulling
that those viewers are suddenlypulling that video towards them
because it has some sort ofconnection.
Yes.
So, yes, it does work, butthere's a huge caveat in that we
have the luxury of being able toshare it with a ginormous
channel that already is wellestablished established.
SPEAKER_01 (07:33):
Yeah, but we're still going to tell you how like
using this with other smallerchannels can help you.
But I want to I want to kind ofclarify the thing that he just
said.
So when uh we got uh access tothis feature on the podcast
channel, I started retroactivelyputting it on older videos, and
I saw a little bit of anincrease.
But we actually, it was funnybecause we were actually on an
upward swing before we gotaccess to this tool.
(07:54):
Um the channel was startedcatching on and doing well,
especially with starting withthe uh the Eve Edwards, um,
sorry, Eve Edwards, that's afriend of mine, Daryl Eve's
video, um, which you should allwatch if you haven't watched.
And um, I noticed that theywould get a little, they would
get a little bit of a spike,especially if the video was like
two or three days old.
It did okay.
For the first time ever on thevideo that Rob's talking about,
(08:15):
I did it at launch.
So instead of adding it 24, 48hours later because maybe I
either forgot or because I wasjust waiting, whatever, I did it
so that as soon as it launched,it was it had access to being a
part of that.
That thing destroyed every othervideo in the first 24 hours that
we've ever really done.
Um, and it's I understand why.
(08:38):
And I I suspected this at first,um, because when you put it into
a video, a channel, or sorry, avideo that's older that has
already been released, and it'sbeyond like the 24-hour um kind
of newness of a video, which iswhere you get a lot of
impressions.
Like as soon as you release avideo, if you're a channel that
has some type of user base,that's where you get a lot of
(08:59):
your impressions first 24-48hours.
It's testing the video, tryingto figure out like who's gonna
watch this.
When you do that with anotherchannel, like Rob just said, it
like Turbo Boost like steroidsit.
It puts so much more juice intothat initial 24 hours that even
though this last video thatwe're talking about, the the
click-through rate was some ofthe worst for the first 24 hours
(09:23):
on a video that did well for us,it didn't matter.
We had so many impressions, theviews overcame the bad
click-through rate.
And I mean it did affect our umCTR too, because again, it
affected them too, becausetechnically, like typically what
happens is when you don't useclub, if you're just using you
know your normal videos uh youknow, click-through rate uh from
(09:45):
the you know, just releasingyour video, you your first
couple of your first day or so,a lot of times the average view
duration is higher because it'speople who come to watch your
channel, they know it, they knowwhat to expect, they'll stick
around.
So this was being exposed to alot of people that don't watch
the channel.
So the average view duration wasdown by a couple minutes, but
that's fine because our watchtime was up uh 123 hours more
(10:07):
than normal for this video.
Uh the click-through rate againwas a lot lower.
Uh, 1,300 more views thannormal.
The impressions, it doesn't eventell me how many more were
normal.
I can tell you with this manyimpressions over the first two
days, it's it's insane.
And from a view perspective,it's eclipsing even our most,
and it's funny because everyweek I was I was putting in
(10:29):
Slack, we broke another record,got another one of 10 that's
beating everything.
This just destroyed everything.
So I don't know where this isgoing to go, but it's on track
to beat our most watched video.
So of course, Rob wants to comeback because he knows I'm gonna
put I'm gonna put the collabfeature on this from launch, and
we'll see.
Now, a lot of you are thinking,okay, that's great.
It's cool that it works, but Idon't have a two million
(10:51):
subscriber channel to to collabwith.
That's okay.
Because one of the things thatwe talk about on this channel is
getting to know your communityand getting to know your niche
and being an expert in yourniche.
And with that, should be knowingpeers in your niche.
You should know other people inyour niche making content.
And hopefully you have met andand talked to some of them.
(11:13):
If you have not, I'm gonna giveyou an option to be able to do
that right now.
Very easy.
Can you um can you go down tothe description of the the the
show notes of this video andthere's a link for our Discord?
It's a free thing you can do.
There are thousands of creatorsin our Discord.
It's free.
If you've never done Discordbefore, it's free.
That you can meet up with, andsomeone's gonna be in your
(11:35):
niche.
I guarantee if you go into thatDiscord today, you will find
someone in your niche.
Find them.
Now, you collab with them.
The the collab feature is prettyeasy.
The way it works is one of you,and you can make two videos.
So, like, let's say, Rob, youwant to make a video on your
channel, and I want to make avideo on my channel about
(11:56):
similar things.
This is the way we used to docollabs, like in general.
Like I would make a video that'slike part one of something and
go, you need to watch the secondpart of the video, go to Rob's
channel.
You can do the same thing here.
You then go to the option in theum, I think it's in the details,
collect you invite acollaborator, you search for the
YouTube channel name, then itgives you a link.
You just send that link over tothe other person, they'll like
(12:19):
click accept, and then if youpost it on your channel, you get
the monetization if you're amonetized channel, uh, and the
views come to that video, andthey can do vice versa.
It's too easy.
And the analytics are sharedbetween both creators as well.
You can, you can.
You don't have to.
You don't have to, yeah.
Yeah.
Right, right.
Can you see?
Matter of fact, I've shared someof them.
(12:41):
Can you see them from your side?
I'm not even sure how thatworks.
SPEAKER_00 (12:43):
Yeah, so if you go to the content section and then
there's a new tab forcollaborations, that's we can
get more from there.
I did have one more uh nerdyquestion or quiz for for all of
us.
So if you're bored of thissection, jump forward maybe two
minutes.
But Travis, going back to thatvideo that was talking about
where there was that massiveimpressions jump, right?
Let's now talk about views,right?
(13:05):
The video as a whole has 1,500views right now.
But my question to you is whatis the highest traffic source of
okay.
SPEAKER_01 (13:17):
Is this on the the tutorial channel?
On the tutorial channel, yeah.
Well, I so here's the thing.
Here's the thing.
I'm gonna guess, but I'll tellyou what, I'm gonna give you my
methodology because I againlooking at the analytics from my
side.
So one of the things YouTubetells us about collaborations is
that one of the places it'sshown is in the subscription
feed of both channels, which isgreat because like if you're
(13:39):
subscribing, if you're collabingwith a bigger channel, you know,
you can get some stuff there.
So you should see that.
However, what I've seen on ourchannel is the best, the best
traffic source, which is browse.
Um, for whatever reason, a lotof our impressions are coming
through browse, and my guess isbecause it's not just showing it
in the subscription fee, butit's also showing it to uh the
(14:02):
channel.
Now, for the the vid IQ tutorialchannel, you would think it was
the same thing.
I I don't think it is browse.
I think I mean it should bebrowse based on all the
knowledge I have.
But I think because I don'tthink it does um suggested
videos, right?
(14:25):
Is it the subscription feed?
SPEAKER_00 (14:30):
That's your final answer, you're locking that one
in.
I mean it's probably browse, butI'm gonna say the subscription
feed.
SPEAKER_01 (14:36):
You are other YouTube or other YouTube
features, that that weird, youknow, where it doesn't even go.
SPEAKER_00 (14:42):
I think because you've given me about 12 answers
now.
You are correct.
Alright, which one is it?
Now it's a little bit convolutedbecause for some reason now the
subscription fee views areincluded in browse.
I didn't think they were before,I thought it was its own
separate traffic source, butanyway.
SPEAKER_01 (15:03):
Should be.
SPEAKER_00 (15:03):
I click on browse, where I get fifth where 1,500
views come from browse.
Mmm.
798 of those views have comefrom subscriptions.
So more than 50% of the viewshave come from subscriptions on
a channel that had at the timeprobably less than 100
(15:24):
subscribers.
And that is the evidence, Ithink the clearest evidence you
can see that there is asignificant influence of the
collaborator sending traffic toyour channel.
And it's 51,000 impressions camefrom subscriptions alone, 25,000
impressions came from the homefeed.
(15:44):
So that is a again, 100% moreimpressions from a subscription
feed than the home feed tells methat that's how collaborations
are working predominantly, thatyou're getting more traffic
through subscription sources.
Their end of the geeky nerdy outbit.
SPEAKER_01 (16:00):
Okay, here's the thing.
This was dumb because I shouldhave known this answer.
We literally talked about thisin a meeting last week when I
decided when I told people whythis was happening and where to
find it.
And uh, we just did thisexercise on this, and I forgot
about that conversation.
I'm old, Rob.
I forgot we literally had thisconversation last week in a
meeting, but it's true.
They did put, for whateverreason, they put the
(16:21):
subscription feed, which didn'tused to be in browse.
It has its own.
I didn't think it was.
SPEAKER_00 (16:26):
Yeah, I thought it had its own source.
SPEAKER_01 (16:29):
Well, they put it in browse now, I think, because of
this feature.
I think.
I mean, I used to be in theanalytics all the time, so I I
feel pretty strongly that it itdid have its own traffic source,
but I think because of this now,you're right.
Um, the browse feature, which istechnically where you want to
be, it's like the quotealgorithm.
I mean, it it's a fantasticfeature.
(16:49):
I'm so happy that with all theseother things we've talked about,
like the A B thumbnail toolbeing kind of a bust, which by
the way, sparked a lot ofconversation in the comment
section of our last video, um,and stuff like that.
This to me just feels like aboon.
You're almost waiting for theother shoe to drop, but I don't
think it's gonna drop.
SPEAKER_00 (17:10):
I think it's a net positive.
Underpromised andover-delivered, and it's rare
for that to happen.
I wonder if they even knew that.
SPEAKER_01 (17:18):
Like, did they know it was gonna be?
They must have known it was thisgood.
Interesting.
Uh, I here's one funny thing Ijust saw as I was looking
through the analytics for umthat video last video you and I
were on.
I was looking for that same umpage where I could show the
because I see browse features,but I don't remember how to
break it down to show thesubscription feed.
(17:39):
Like, where do you go for that?
I'm trying to find that.
It should be a clickable link.
Yeah, but is it on Seamore underthe under the traffic source?
Here, I'll actually share myscreen so the people at home can
watch.
SPEAKER_00 (17:49):
You can share it to me and you can share it to our
YouTube audience.
All your listeners are probablychecked out at this point.
Right.
So um yeah, so let's go back, goback.
I would click on, so I'd scrollup and I'd click on see more on
the on the main graph session.
Yeah, yeah, yeah.
Then I'd do content at the verytop.
(18:11):
Very top, very top.
Up up.
Very top up here.
Up up, up, up, up, no, no, no,no, no, no.
Oh, sorry.
That's for the whole channel,isn't it?
SPEAKER_01 (18:19):
Uh no, this is for this video.
It says controls for this video,right?
You don't control it.
SPEAKER_00 (18:23):
Yeah, but if you do reports, that's for all
channels.
I wasn't thinking when I lookedat that.
SPEAKER_01 (18:27):
So I don't know.
No, I don't know.
It's there somewhere.
Here's what I think is funny forthose watching on the YouTube
channel.
Uh, YouTube search terms.
So, you know, we do fairly wellon YouTube search.
SPEAKER_00 (18:36):
Sorry, I tell a lie, Travis, it does do it just for
the video.
So let's so yeah, go go back in.
Yep, then yeah, up there, downthere, left, right, up down,
start.
So traffic sources last 28 days.
Okay.
No, no, you've done top content.
Okay, up here.
No, click on report again.
(18:57):
Report?
Up here?
Okay.
Yeah, and then it's the secondoption, traffic sources in last
28 days.
Then click on browse features.
Ah, they didn't open up.
SPEAKER_01 (19:08):
It didn't used to be that hard to find.
Okay.
So as you can see here, uh eighthundred for this particular uh
video already, eight hundred andum twenty-three views, which is
but the impressions, 38,000impressions from that,
definitely coming from the mainchannel.
Um, and even though theclick-through rate isn't super
amazing for it when you compareit to the the main you know
other stuff, the reality isthese are impressions I wouldn't
(19:30):
have gotten otherwise.
This channel would not havegotten otherwise.
SPEAKER_00 (19:32):
Let's add average view duration as well to that
graph.
SPEAKER_01 (19:34):
So average view duration is is going to be lower
um because of uh because of umthe new things, but I think we
should show this.
So oh wait, now look at that.
Oh, yeah, yeah, yeah.
So subscriptions is down to fiveminutes, and that's because and
that's our lowest besidespersonalized playlists, which is
(19:55):
weird.
Because of the new viewership,our our existing is like 11 to
15 minutes, but that's okay.
So, like I said, and I'll showthis.
Click-through rate really lowfor us, 2.6%.
But I don't care because lookhow many more views I got.
Audience retention, um, a lotlower than normal.
(20:16):
But I don't care because Igained subscribers and I I've
now shown this new channel orthis channel to new people
who've never seen it before andnow might be fans of the channel
now, right?
Like, so it's okay to take a hiton something because people go,
oh, it killed my click-throughrate.
Oh, it killed my average viewduration.
Okay, but did you get moreviews?
Yes.
Okay, well, isn't that what youwanted?
Would you rather have a higherCTR and less views?
(20:38):
Probably not.
Um, but I do like this.
So you can look up um YouTubesearch terms that people found
that come to your video.
And the number what, four thirdsearch term was Mr.
Olympia 2025.
I think that's that was you.
Obviously, when they werelooking up Mr.
Olympia 2025, pew, pew, pew,pew, pew, pew, they found Rob
(20:59):
Wilson.
So let us know.
Have you used the collabfeature?
If you're wanting to know otherways of using it, let us know.
But I think also, I think whatit's going to come down to is
how to collab with otherYouTubers.
I've talked about this before,but if you're listening to this
podcast and you haven't heardthe podcast, I can't tell you
which episode is on becausewe've done so many and you want
to concentrate on it, we'll doanother podcast about it.
(21:21):
Because this feature is sopowerful.
I'm going to really encourageanyone out there who's listening
to this to use it.
Like, absolutely.
This is finally a feature that Ican without hesitation recommend
to people and say, you shoulduse this feature.
Now, of course, who you collabwith is a whole other
conversation because youshouldn't just collab with
anybody who's bigger.
(21:41):
That's not necessarily what youwant.
But it's a great feature.
So uh working well on thischannel, and we I suspect it
will work well for yours.
SPEAKER_00 (21:50):
Yeah, I don't think it can harm any channels, but I
do feel as if it might bepowerful for the privileged
people who already haveestablished people they can
collaborate with or establishchannels that they can
collaborate from.
It would be amazing to see somesmall channel data of like, you
(22:10):
know, two channels that have 500subscribers each collaborating
and having outlier videos.
That would be astonishing andamazing to see.
I'm hoping.
SPEAKER_01 (22:19):
I will also, but I will also put out there that in
my first year on YouTube, uh, inmy first year when I was still a
small YouTuber, I managed tocollaborate with a couple of our
channels, including channelswith over a million subscribers.
That's a whole strategy in andof itself.
Again, we'll save that foranother time.
So don't think that, oh, well,I'll never get to be, you know,
you can.
Like if you have good contentand you approach it correctly,
(22:39):
you'd be surprised who willcollaborate with you.
But yes, absolutely look forpeople in your niche around your
size.
So let's go to some questions.
Uh, if you're listening to theaudio podcast, there is a link
in the podcast to send us a textmessage on your phone, which is
wild, but you can do it.
And we're gonna go to one ofthose text messages right now.
Now, unfortunately, because ofthat, we don't know people's
names, but that's all right.
(23:00):
First text message comes in andsays, I'm starting a channel
around no budget short films Ihave made and no budget films
making tips.
Do you think it would be good orbad for my channel to post like
movie ranking videos and reviewsto help with consistency?
So it sounds like while thesethings are somewhat connected,
(23:23):
they're not exactly connectedbecause it says I'm starting a
channel around no budget shortfilms that he has made, this
person has made, or she, he orshe.
Yeah, no budget film makingtips.
So it's less about reviewingother videos and more about
like, well, this is stuff I'vemade, and here's how you can
make stuff like that.
What do you think about this?
SPEAKER_00 (23:42):
I think there's quite a definitive line between
education and valuableinformation versus culture and
entertainment.
And I think if you start to leaninto the culture and
entertainment side, which isranking videos that you you
enjoy, it turns the view andexperience into something that
(24:03):
might be more described as leanback, where somebody's just
chilling out watching something.
They may be willing to learnsomething, but are they going to
take action on it?
Whereas your educational stuffabout really um be enabling
people to create stuff onwithout a budget, they're kind
of leaning forward becausethey're ready to take advantage
(24:25):
on your advice.
And I think they're in adifferent mindset of content
consumption.
Could you possibly blend thetwo?
I guess it's possible, but theworry is I think there is a
possibility of one of your kindof listical ranking movie ones
going well, it has a morepotential to reach a bigger
(24:47):
audience and therefore go viral.
And if that happens, thenunfortunately your education
side of things may be dead onthat channel.
I think that's the the potentialrisk.
But if it goes in thatdirection, you think, oh cool,
I'm just gonna pivot to nowbeing a uh a movie review
channel, then fine, that's cool.
But then you're in limbo withthe intent as um suggested by
(25:12):
the question initially.
SPEAKER_01 (25:14):
Yeah, it's it's a good point because you do want
something that is interesting toa lot of people so that they'll
come watch your other content,right?
Like your core content.
So you it does make sense to dolike reviews of other things,
but if you go too wide or toooff from what you are mainly
going to be known for, you'renot actually helping at all.
(25:35):
So I like the thought process,and I think that there's
something to it.
However, ultimately, think aboutwhat you said your channel was
going to be about, which is moreabout like you and like your
specific thing.
So before people care about you,they're gonna want something
from you.
Which will be things likereviews and stuff of other
(25:56):
things that they care about.
And then after watching a wholebunch of those, if they like and
respect your opinion, then theymight want to watch your stuff.
But that means starting yourchannel the other way, not even
doing stuff about your your tipsand stuff because they're
probably not gonna get a lot ofviews right off the bat and
building up your audience first.
But you know, if you want to seemovement on your channel, like
if you're not because I thinkthe one thing about being a new
(26:16):
content creator is you thinkyou're gonna get a lot of views
right up front.
Um and as a YouTube shortscreator, you might, right?
Like it might happen.
But for the most part, 80-90% ofcreators that go out there and
and create a new YouTube channeldon't get any views.
It's just that's just the way itis.
So if you want to stack the deckin your favor, which is what I
always advocate for, you gottago wide.
(26:39):
Get them into the teepee, so tospeak.
Get them into the house, getthem to like you, feed them
dinner.
Then maybe they hang out andwatch a movie with you.
You know what I mean?
Then you can that's a pun.
Uh you know, maybe they'll wantto stick around and know more
about you.
But you're gonna give them youneed to give them something
first.
SPEAKER_00 (26:55):
There's probably a better example of this, but I'm
thinking of MKBHD, who has hismain channel, and basically all
he does on there is techreviews, conversation about
tech, etc.
etc.
But then he has a spin-offchannel called The Studio, which
is a more in-depth look at howhe operates his channel with all
(27:16):
of a team that's behind him andtalking about how to edit you
know, more educational, valuablestuff.
But there's there's a cleardelineation between the two
because the main channel has 20million subscribers and videos
get millions of views, but hisstudio channel has maybe a
million subscribers or less, andthey get tens of thousands,
hundreds of thousands of views.
(27:36):
And so to blend them into onechannel, they're probably gonna
be damaging each other in termsof audience interest if he did
that.
SPEAKER_01 (27:45):
Yeah, I mean, sometimes that's why like some
people will spin off channels,it makes sense in that instance.
So I think you just need toreally sit down and think okay,
what are you gonna becomfortable making for years?
Uh in order to get an audiencethat's of a size that you might
be able to spin off somethingelse, you need well, it depends
on what your ideal of anaudience is.
If you're happy with a thousandviews per video on personal
(28:08):
projects, it won't take as long.
It'll take some time, but itwon't take as long.
But if you feel like you needlike tens of thousands of views
on stuff that's really onlyinteresting to you, it's gonna
you need a big audience for thatbefore that happens.
Um I have helped creators dothat um in the past, but it took
uh you know a massive amount ofof success on the primary
(28:28):
channel before we were able tospin off a channel that's more
just about them.
I think my most successful onewas when I had um I had a
channel um that I was helpingand they hit like a viral moment
for a while.
And I'm like, okay, we need toimmediately start spinning off
channels.
Because I knew you know, one ofthe first things, whenever I
used to work with creators thathad like their moments of things
start blowing up, the firstthing that comes to my mind is
(28:51):
okay, what do we do when thatthat momentum slows down?
Like how do we diversify?
So I had them create a uh acouple of new channels.
They weren't even sure they likethere were no interest in doing
it.
The first channel that we spunoff before they uploaded their
first video had 20,000subscribers because I we hit it
(29:11):
at the exact perfect time.
So it's doable.
Like when you have thesemoments, this stuff is doable.
I think it's super importantthough to always think about the
long the long thing, like whatthe long play.
Like, what is what are you goingto be making this channel about
three years from now?
Is it gonna be the same thing?
And if so, are you gonna behappy with that?
(29:32):
And that's a much tougherquestion to answer.
SPEAKER_00 (29:34):
I'd one final thought.
Um, given that they're a channelall about how to make movies for
free or on a budget, your worldis being turned upside down
right now with VR3 and Sora 2.
So I don't know if you're you'regonna go hard pivot away from it
and like show how to continuedoing the these things in the
(29:58):
real world, so to speak.
I guess it's similar.
To how special effects in moviesused to be done through uh
miniatures and now it's all CGI,but that's some sometimes those
miniature models still hold uptoday and look great.
Whereas CGI from 20 years agonow looks absolutely terrible.
I think about Star Wars Returnof a Jedi still looks amazing to
(30:21):
me because it was all shotthrough models.
Anyway, I'm going down a bit ofthe garden.
SPEAKER_01 (30:25):
No, I love it.
I love it.
SPEAKER_00 (30:27):
Are you gonna are you gonna embrace AI or are you
gonna hard pivot away from itand like tell people that I'm
I'm still gonna be a uh acreator in the real world doing
it with zero dollars?
That could be a uniqueproposition going forward.
SPEAKER_01 (30:42):
I agree, and there is something to that, but again,
that becomes more about theperson watching and less about
you.
It doesn't mean you can't dowhat you were saying.
I just want to be clear you cando exactly what you're saying,
100%.
But your expectations need to bein line with what you're doing.
Uh, if you're watching and youdon't want to send us a text
message, you want to send us anemail, you can.
Theboost at vidIQ.com.
(31:04):
The email address is theboost atvidik.com.
And this one comes from Richard.
Uh, and this is in reference tothe video about uh that Dan and
I did about the YouTube viewsoverall going down.
Uh, your explanation uh to whathad happened in August doesn't
hold water, at least not in mycase.
SPEAKER_00 (31:17):
My impressions end the end the questionnaire.
Fine, okay.
Yeah.
Well, I mean, I'm gonna get tothat in a minute.
SPEAKER_01 (31:24):
I'm gonna get to that in a minute, but yeah,
yeah, yeah, exactly.
Uh, my impressions dropped fromabout 900,000 in July and August
when the drop started to about75,000 in September.
This was all while my CTR wasgoing up.
Okay, so a couple of things.
SPEAKER_00 (31:37):
90% drop, they're saying there, then, right?
SPEAKER_01 (31:40):
Yeah.
So a couple of things before Ieven finish reading this.
The video that you're talkingabout is I think it's called
like uh YouTube Views Are Down.
Here's why.
I think I first of all go watchthat video.
It's great.
Um, we we broke down an aspectof dropped views.
I think the thing is Richardprobably went in this thinking
we were going to talk about hissituation.
(32:01):
Just because we talk about onething doesn't mean it's it has
anything to do with yoursituation.
Nine times out of ten, whensomeone's views drops, it's it's
a them problem.
And I mean that, and I'm notsaying that that's even in
Richard's situation, but I'mjust saying, as someone who has
dealt with thousands ofcreators, 90% of the time when
their views go down, I go totheir channel, I can tell you
(32:22):
exactly why their views wentdown.
We were talking about somethingthat was happening to a very
specific group of people andchannels, and I think we were
pretty clear in that.
And it was pretty easilydefined, and I I believe still
that exactly that's whathappened for these channels.
It might not be for yourchannel, and that's okay.
(32:42):
That's a little bit like goingto the doctor and saying, you
know, my friend saw you and youfixed their elbow, my knee
hurts.
Uh, help do the same thing youdid for him.
Well, it's your knee, not yourelbow, so it's it's not the same
thing.
But let's keep reading.
By the way, my CTR is up becauseof the advice uh I got when
VidIQ reviewed my channel on oneof their Tuesday channel mid in
(33:04):
mid-September.
I've been improving thumbnailsand titles, working on my hooks,
and trying to create videos thataddress what my viewers want to
see.
However, none of this explainswhy my impressions fell off a
cliff.
The advice was good and helped,I think, Cowboy Survival.
Um, so I can talk to this too.
When you change things, thingschange.
Impressions are YouTube tryingto figure out who matches your
(33:26):
content.
Your CTR went up because you'reconnecting with the people who
want to watch your content.
A lot of impressions is the onlyway you can get views, right?
Because you need impressions toget views.
However, a lot of thoseimpressions might be junk
impressions.
They might be impressions topeople who would never watch
your content anyway, butYouTube's still trying to figure
that out.
So, I mean, I can talk moreabout that, but let's keep
(33:47):
reading.
My channel is an outdoor campingbushcraft survival channel.
My viewers are older, 40 plus.
My viewers primarily use TV andmobile, not computers to view my
vids.
Finally, my vids are not longvids, they're average about 16
minutes long.
I guess it depends on who youask if that's long or not.
It really depends because somepeople say that's very long.
(34:07):
So your explanation of an adblocker does not hold water for
my channel.
Then that's fair.
Yeah.
But that doesn't mean that it'snot true.
So just because somethingdoesn't apply to you doesn't
mean that it's not true.
It's, I think, very demonstrablytrue for the channels we talked
about.
And thinking about yourviewership, it probably doesn't
apply to them because the peoplethat are probably watching don't
have ad blockers.
So, yeah, of course.
(34:28):
So your elbow hurts.
But we were talking about knees.
Now, as a business professor, myresponse is not to attack
YouTube.
My job is to try to figure outwhat YouTube is now rewarding to
adjust my post-strategy and Idefinitely believe that YouTube
did something, just not surewhat it was.
I believe in your case, ofcourse, I haven't seen your
channel specifically, that it's,and this is gonna sound I just
need you to understand I do thispodcast to help people and not
(34:50):
sugarcoat anything.
I I I want to give youactionable advice and things
that are real.
I'm not gonna sit here and say,all you gotta do is just do this
and everything will be better.
No.
Sometimes it's a you problem.
Now, is that the case here?
I don't know that because Ihaven't looked at the channel.
Because that's a big drop.
That's a big drop in uhimpressions.
(35:11):
And I agree, it's probably notrelated to what we talked about,
although we weren't againdiagnosing your elbow, we were
diagnosing a knee.
Uh but it's probably a differentproblem.
And the things you startedchanging would, of course,
change those things.
So when you change anything, youshould expect change, which
includes impressions.
Should you get a dip like this?
No, but I don't know everythingabout your channel either.
(35:32):
So I like that you're trying tofigure it out, and that's
exactly what you should bedoing.
Um, but again, we weren'tdiagnosing your problem, we were
diagnosing a different problem,just to kind of clear that up.
But I like what Richard saidhere.
He said a lot.
SPEAKER_00 (35:46):
Can you imagine if the in this very first line it's
a typo and it's impressions wentfrom 900,000 to 750,000, not
75,000?
SPEAKER_01 (35:57):
Yeah, that's a different conversation.
SPEAKER_00 (35:59):
Yeah, it would be, wouldn't it?
That that would be answerable byhey, that's seasonal.
Right.
You're a seasonal you're acrafting channel.
People aren't outdoors anymorebecause we're going from summer
to fall.
Or it could be that you had onevideo that was carrying a lot of
a channel, and that video hasdied off, hence why the
impressions have dropped by inthat case, maybe 150,000
(36:21):
impressions.
But to drop from 900,000 to75,000 would always be alarming
in such a short space of time.
And the data must be able toreveal a bit more than what we
can see here, and that would beas we've just been playing
around with the traffic sources,and when we're looking at the
(36:42):
collaboration tool, I think somemore investigation into that
area of your channel may revealif like because it could have
been you could have been gettingtons of external traffic, like
you could have had a reallypopular Reddit thread, and you
were getting tons of impressionsand views from there.
Could be shorts, you know.
SPEAKER_01 (37:01):
Shorts can can be hugely affected too.
SPEAKER_00 (37:04):
Absolutely, shorts can uh can gift you in a day and
then rob you in a second, yes interms of like discoverability.
Uh, so yeah, as you say, it'syour business to try and figure
out why YouTube is not rewardingyou or is rewarding you.
So more investigation into theanalytics uh would be my main
(37:26):
answer to that.
Uh, other than that, everythingelse would be just speculation,
and I'd like to not do it if Ican.
SPEAKER_01 (37:34):
Yeah, exactly.
And the thing is, so there was aperson who left a comment, I
think I talked about this in thelast episode, but I want to say
it again because I think it'simportant.
Um because we see a lot ofpeople that'll say, Oh, I've
done all these things, but mychannel still isn't growing.
Like you guys are you guys suck.
And then you go to theirchannel, and inevitably, not all
the time, and I certainly nottalking about Richard in this
(37:55):
particular conversation.
I've taken his comment off thescreen, so you know I'm not
talking about Richardspecifically, but I've seen it
so much that I like I have tocomment on this.
It's not they never do any ofthe things we tell them.
You know, like you go to theirchannel and you just know.
I remember on a live stream onetime, I I challenged someone
because they kept talking whenwe're doing the live stream
audits, someone was like, Youguys never pick me, or whatever.
(38:18):
I go, I okay, we're gonna pickyou next week.
And if you don't do the thingsthat we have been telling you to
do on your channel, I see thatI'm gonna roast you on this
stream.
And we went to their channel andthey immediately started copying
people that we had audited theweek before.
So if I already knew that if Iwent to the channel, it's gonna
be trashy.
Like I knew that, right?
Not only was I right, theyquickly tried to, and when I say
(38:41):
copy, I mean the week beforewhen I made that comment, we
were auditing a channel.
They went and stole thatperson's thumbnail style and
then started doing it.
And I'm like, bro, this isexactly what I'm talking about.
YouTube is not easy.
We are here to help you, and theadvice will not always be
rainbows and and and you know,whatever.
(39:03):
Like it's gonna be real.
And the reality is YouTube ishard.
So if you're you see you ifthings aren't working for you
and you say you're doing thethings that we tell you, you're
probably not doing the things wetell you.
You probably just think you are.
Because if you're doing thethings we're telling you, you're
probably not even listening tous.
You're too busy being successfula lot of the times.
SPEAKER_00 (39:22):
Or to put it put it like maybe more like a more
diplomatic way, is like you'renot trying anything new,
regardless of whether it's ouradvice or someone else's like
doing exactly the same thingover and over again and
expecting something differentto.
SPEAKER_01 (39:36):
Oh my gosh, here you go.
unknown (39:36):
Yeah.
SPEAKER_01 (39:37):
Preach.
Next email, the boost.videoq.comcomes from Matthew.
Matthew says there's been somuch talk about AI slop that I
think many folks are missing thebigger picture.
When used properly, AI canprovide a level of excellence
that would otherwise beunattainable.
I use AI in my workflow.
I frequently find that AI helpsme refine my video ideas.
I find AI to be a great soundingboard to sort through them.
(39:59):
I write my own scripts, but I doask AI to edit them.
I found them to dramaticallyimprove my scripts.
I have a decent microphone, butI'm hearing impaired, and mixing
and mastering audio is hard forme, so I use an AI processor
that helped make my mic soundten times better.
I do sometimes generate AI clipsfor comedic effect when I can't
find what I want in stockfootage.
The fact is AI is honestly partof the joke.
My channel is tiny, but I'mproud of what I put out.
(40:20):
Hiring a professional YouTubecoach, editor, sound engineer,
and actor is out of my reach.
I can use AI through to executeideas better, although once my
channel is monetized, I'd loveto invest in FedEQ coaching.
Link in the description below.
Uh the thing here is that all ofthe uses of AI um involve
significant human input.
It's not a one-sentence prompt.
It's giving me access to qualitythat I would not have to be able
(40:41):
to not be able to do otherwise.
I think we're so focused on thefloor being lowered that we've
missed the ceiling being raised.
I feel like there's a handful ofpeople that succeed using
one-sentence prompt videos, butit's going to be too competitive
to be lucrative for most folks.
I think the most productivething is to explore how AI is
used to achieve new levels ofexcellence.
I a thousand percent agree withthis and have been telling
people they should be using thescript thing that we have here
(41:02):
on VidIQ because I think it'sone of the coolest things we've
ever created.
100% agree with Matthew.
SPEAKER_00 (41:07):
There's I I think it comes down to late 2022 and the
release of Chat GPT being aninflection point as to the
interpretation of what AI means.
Because AI wasn't invented whenChatGPT came out.
Like, if you've used the greenscreen on one of your videos in
(41:28):
the last 20 years, you've beenusing AI.
Like if you've been using any ofVid IQ's tools before 2022,
you've been using AI.
The the challenge is thatbecause the barrier of entry
suddenly dropped 30,000 feetwith like one tool, ChatGPT, the
(41:51):
perception of it has just comechanged completely.
Now a lot of people see AI asthe enemy, or it's it's the
enabler to bad actors, whichunfortunately, yes, there is
that element.
But I think as as Matthew'ssaying there, like if if as long
(42:12):
as the human continues to drivethe AI tools to create something
that connects to the humanviewer at the end of a process,
then in the long run, hopefully,if YouTube, TikTok, Sora
themselves all make sure thatthese algorithms are still
(42:36):
trying to satisfy in somepositive and transformational
way the viewer, then we, fingerscrossed, should be okay.
But I'm not sure if that's gonnabe the case given the volume of
new creators with not maliciousintent, but it's like they've
(42:58):
found the shortcut now, and I'mgonna use it.
I'm gonna see where I can gowith these shortcuts.
SPEAKER_01 (43:03):
That's the thing.
And I like I said, I use AI fora lot of different things uh
frequently, like descriptionsand stuff like that.
I I love it.
To get a bunch of data and tokind of give you the gist of it,
it's it's amazing.
Highly recommend using AI forthat purpose.
Uh, I don't think we we'redownplaying that at all.
Obviously, VidIQ is a company,we have AI products and we and
(43:24):
we love it.
So I think that um it's just avery controversial subject
amongst creators, and it really,to be honest, shouldn't be.
I understand the polarizingnature of it, but it is a tool.
There are aspects of it that arereally good and will save you
time.
If you don't want to use thoughfor the for the creative part of
the process, that's fine.
I think that's good.
I think you should try to becreative, it's great.
But there are parts of thisprocess I guarantee you don't
(43:46):
like that AI can help you with.
I mean, it's just there's veryfew people that love every part
of the process if you script it,whether or not you script or
not.
Shooting, editing, thumbnaildesign, description, SEO, like
it's there's very few peoplethat like every single bit of
it.
And AI can at least help you dothe things you don't like.
When once upon a time we wouldsay hire somebody, which not
(44:07):
many of us can do.
SPEAKER_00 (44:08):
I'm certainly using uh Sora and VO3 at the moment to
create clips.
I think it's similar to Mafia,like just purely for comedic
value.
I'm not treating it as serious,factual uh footage that you
should believe in.
It's like I'm using itintentionally for humor's sake
(44:28):
or entertainment purposes at themoment.
I mean that might change in thefuture, but uh I can't see that
being the case for mepersonally.
SPEAKER_01 (44:36):
Final email today comes from Angela.
Hi, Travis and Team.
My name is Angela, and mypartner Danny and I started a
Van Life YouTube channel calledLet's Go Free in June of 2025.
Hey, congrats.
Um have you guys heard ofTofaffee?
It's a hazelnut in chocolate intoffee situation.
Highly recommend.
I've never heard of it.
Sounds horrible.
Yeah, I don't know that I liketoffee in the first place.
(44:59):
Uh and hazelnut, I don't likeany kind of nut.
So bingo, I'm with you then.
We appreciate the suggestionanyway.
SPEAKER_00 (45:08):
Sorry for alienating you, Angela, before you ask the
question.
SPEAKER_01 (45:12):
Uh, thank you.
We don't like it.
Um, our question is about TAM.
New term for us.
Thanks, Rob.
That's uh total addressablemarket.
In our niche, there are loads ofvan life couples logging their
journeys, but only a handful aresame-sex couples like us.
Oh, okay.
The broader space feels prettysaturated.
Our day our content isn'tcentered centered around our
(45:33):
sexuality, it's just a naturalpart of our life.
But we can lean more into it intitles and thumbnails to connect
with a community that we knowwill be supportive, or we could
aim for a wider van lifeaudience and compete in a bigger
pool, quantity versus quantity,I suppose.
Any advice?
And then the rest of the emailwas really long.
It was specifically Rob relatedabout going to Crete because you
said you're going to Crete soon.
Yeah.
SPEAKER_00 (45:52):
We have a whole bunch of great feedback 500
words long, and like we now haveour meals planned for the entire
week.
And not one of them suggestedtofi fee as uh as a drink.
SPEAKER_01 (46:07):
There's probably a reason for that.
Uh, but this is a greatquestion.
Um, so okay, so should they leaninto that part of their life?
I I think that there's somethingto it to kind of differentiate
yourself.
Um, I don't know.
Like, what do you think?
What are your first feelings onthis?
SPEAKER_00 (46:22):
Yeah, it's it's a good question.
This um is there a uh acommunity of same um sex
couples, van life vlogging, whoare unrep underrepresented on
YouTube?
(46:43):
And if that is the case, thenyeah, potentially there is the
the the thought of leaning intothat as to to uniquely um brand
yourself in this competitiveniche.
Um I I does it does this perhapsdepend on the channel size at
(47:08):
the moment?
SPEAKER_01 (47:09):
I you know, I'll I'll give you my my honest
advice.
I don't really care.
And what I mean by that, not ina disrespectful way, but let me
say it like this show meinteresting stuff.
If I end up liking you and yourpartner as people, like just
kind of like you're fun to watchtogether, that's cool.
I mean, we can tell me moreabout your relationship, but
like do it in a way that'sentertaining.
(47:29):
Like, I don't I don't even thinkyou need to lean into it
specifically.
Let me be very clear about this.
I can watch anything as long asit's entertaining.
And maybe you two are reallyfunny together.
Maybe you guys have like thesereally funny interactions.
Like, show me that.
I don't you don't need to likelean in specifically to being a
same-sex.
Like, I don't care.
(47:50):
Like, just show me something funand interesting and
entertaining, and then let mejust love that for that, and
then I'll fall in love with youguys just as people doing the
thing that I like.
SPEAKER_00 (47:59):
Like, I personally it's someone is I'm not sure if
uh if the narrative that you'vedescribed is powerful enough for
the people who are watchingVanlife content to care in a way
that it influences whether towatch you or not.
I I um my wife watches channelswhere it's like same sex uh
(48:22):
couples who um they do um showshowroom show house uh tours,
you know, still going roundround estates and showing people
new builds for houses, and likethey don't I don't think they
make their um their um sexualorientation like relevant, but
(48:44):
but obviously it's there and youget it, and it's like obviously
that's cool, it's fine.
Well now now maybe they may do avideo specifically talking about
that topic if enough people askabout it in their videos, and
sure, like if there is anaudience demand for it.
But I I don't know if it as Isaid, I don't know if it's
powerful enough to build youryour branding around that part
(49:08):
of the um part of the interestof the channel.
SPEAKER_01 (49:13):
I don't think it matters as much as as you think
it would be a hook.
I think it's cool, that's fine.
And again, I think what Rob saidwas really powerful.
It's like you just kind of watchand you're just like, yeah, it's
it's okay, got it.
But is that enough to hook me?
It's like not really.
Like, give me somethinginteresting.
Like if the interaction betweenyou two is interesting, fun,
intriguing, educational, I'mmore interested in that.
(49:35):
I understand what you're sayingyou want to represent, and I
think that's great.
I think it's fantastic, but youcan do that by just being an
excellent channel.
Just by being a really excellentchannel, you already are
representing.
So I feel like you don't have toworry about that as much.
I don't think you shy away fromit at all, but I don't think you
need to like that's I thinkthat's the most important thing,
isn't it?
SPEAKER_00 (49:52):
But that it should not be something that you have
to hide in your content.
I guess it's we're we're we'rewe're trying to think about the
other thing.
Is it is it something that youpromote and celebrate?
And like I don't know if that inthe context of van lifing, I
don't know if it needs to beunless unless you you feel that
(50:14):
from your audience, you feelthat kind of influence and and
feedback kind of asking you toexplore that side of of your um
of your um journey, yourlifestyle, yeah.
SPEAKER_01 (50:28):
Yeah, and I think it's important that the ant the
full answer is you will know theanswer more than we will.
We're just kind of giving youour thoughts on it.
Um I think it's cool.
I think it's it's uh listen, VanLife channels.
We heard about them a lot backin what was when that first
lady's Van Life channel blew up.
What was her name even?
Where is she nowadays?
(50:48):
Remember that one?
Yeah, she liked blew up.
Yes.
Was that in 2020?
SPEAKER_00 (50:56):
I feel it was pre-pandemic.
SPEAKER_01 (50:58):
Was it maybe?
What was her name?
I can't even remember.
It's sad to say that.
Like, whatever happened to her.
We should do a video about that.
Like you two, like, whathappened to that that later?
SPEAKER_00 (51:07):
I think we did a video on that as well.
SPEAKER_01 (51:10):
Yeah, at the time we would have had to because it was
you couldn't ignore it.
That was the first time I everheard of Van Life.
So, uh, you know, it's cool tosee that it's still a thing.
I mean, obviously, it is.
Um, and yeah, we'd love to hearmore about your stuff.
And Rob is gonna probably checkout a lot of those places you
sent them.
So thank you so much forsending.
Yeah, it was bigger than the theoriginal email, I think.
(51:31):
That part of the email wasbigger, and we love it.
Thank you so much for joining usuh today.
Uh, Rob and I love to have youhere.
Rob's going on vacation for awhile, depending on when you're
listening to his podcast, itmight already get back to
another.
SPEAKER_00 (51:42):
Some at some unspecified time in the future.
I don't know when I'm going onvacation.
That's true.
SPEAKER_01 (51:47):
I just am.
Well, the thing is, he'll begone.
Let's just put it that way.
So for a couple episodes, heprobably won't be here.
But again, you might belistening to this three years
from now, in which case he'salready back.
So, or might be going on anotherone.
Who knows?
Uh, at any rate, you're eitherwatching us from the main vid IQ
channel or from the podcastchannel.
If you're watching from the mainvid IQ channel, you should be
subscribed here.
We're here doing podcasts everysingle week, answering your
(52:08):
questions and doing all the funthings.
And if you're here from thepodcast channel, you know what
you can do.
I saw someone recently do this.
You can leave us a five starreview if you're listening to
the audio podcast.
I saw someone do that.
Thank you so much for that.
Uh helps us in the um the Appleuh ecosystem algorithm, I
believe it or not.
Some good reviews help out.
So leave us a five star reviewif you're liking this stuff,
especially if you're listeningto audio podcasts.
Otherwise, we will see y'all inuh the next one.
It's the first update that I can remember that
legitimately helps you grow.
This is finally a feature that Ican without hesitation recommend
to people.
Hey, welcome to the only podcastthat cares more about the way
your channel grows than even youdo.
I am the host here, Travis, andI'm here with a good friend of
the show and just all aroundcool dude, Rob Wilson.
(00:20):
How are you doing, Rob?
Hey yo.
SPEAKER_00 (00:24):
Hey yo, indeed.
Welcome to y'all hears that.
I'm playing that because theonly reason I'm here is because
I drove in a one of ten on thepodcast channel, and I want to
do it again.
I'm trying to push everybodyelse behind me.
SPEAKER_01 (00:40):
I'm glad you brought this up because ironically, this
is something I wanted to talkabout.
But before we do, if you're newhere, this podcast is all about
helping you grow your YouTubechannel.
If you're new here, we're gonnahelp you do that.
And of course, you'll find outhow you can send us messages
that we can answer, and as we'lldo here later in the episode,
for people that have alreadysent in messages.
So uh sit back, relax, enjoy uhthis little journey we go on
(01:02):
called uh YouTube.
And I want to talk a little bitabout that.
So the podcast channel, thischannel here, um, didn't exist
before the audio podcast is.
The audio podcast is old, it'sbeen around for a long time, way
before me.
Um Leron and Viper, and a bunchof people have had access and
started and kind of ran thisthing before us.
I think even Jeremy did at thevery, very, very beginning of
(01:23):
the video.
SPEAKER_00 (01:23):
Yeah, Jeremy was the founder.
Then it came into VidIQ's hands.
I think Dan and I did it for sixmonths or so.
SPEAKER_01 (01:31):
Yeah, yeah, yeah.
SPEAKER_00 (01:32):
Many iterations.
SPEAKER_01 (01:34):
Yeah, the the actually the most downloaded
episodes are um, I think I knowwith Dan's in them, you might
have been in them, some of themtoo.
The top one, the one I'm lookingto beat, is one with uh Benji
Travis, who we've actually hadon this podcast before.
On the video version.
I started the YouTube channelbecause I'm like, why are we a
(01:57):
YouTube podcast without aYouTube channel for the podcast?
It didn't make any sense to me.
I'm like, hello, wouldn't peoplewant to watch this on YouTube?
Uh I did that a little bit overa year ago and been just kind of
crunching along on the growththing and keeping everyone kind
of up to date with where we are.
And I want to talk aboutsomething that YouTube rolled
(02:17):
out that finally can help smallchannels.
And we've seen this not only onthis channel, but on another
channel that VidIQ just recentlylaunched, the VidIQ Tutorials
channel.
So we actually have anotherchannel on YouTube called VidIQ
Tutorials.
If you want to know how to useour tools better, that channel
is just for that.
Like you go over there, youlearn a bunch of cool stuff.
(02:38):
Rob, I think has a couple ofvideos over there, Dan and all
the rest.
Um, that tells you how to useour tools.
And again, if you want to useour tools, there's a link in the
show notes and in thedescription with also a
discount.
So you should go check that out.
The free version and the and thediscounted uh pay version.
But what I'm talking about isthe collab feature.
And I want to talk about howthis has impacted this channel
and other channels that we arethe other channel that we've
(03:00):
dealt with directly.
It's the first update, Rob, thatI can remember that legitimately
helps you grow.
I've seen updates that YouTubewill bring it out, and you're
like, oh, maybe that'll help megrow, or in a in a if you put
the numbers just right, maybeit'll be cool.
Shorts will help me grow, whichI guess in a way that definitely
was one as well.
But this one in in a much moresignificant way to me, because I
(03:23):
don't have to change formats ofvideos.
We just collab.
So what some of you might havenoticed is on any of the videos
that have Dan or Rob in thembecause they're on the main
channel, I've enabled the collabfeature.
I don't do it on the other onesbecause I I want people, you
know, as soon as you understandhow this feature works, you'll
(03:43):
it'll make more sense.
Once you do that, the videothat's posted from this channel
also gets shown to theviewership of the main channel.
It does that in the subscriptionfeed and and and I'll talk about
later in the browse feed.
Um, and the coolest thing aboutthis is this is what makes
(04:04):
collaborations actuallypowerful.
In the past, when you've donecollaborations, you usually got
to help ask the other person,hey, like post a link to it.
And the the return oninvestment, so to speak, like
the growth potential, unlessyou're collaborating with Mr.
Beast, not super huge.
This has actually worked in avery significant way.
Um, Rob, before I talk about myside of this, what do you think
(04:26):
about this feature and what arethe things you've seen so far?
SPEAKER_00 (04:29):
Yes, so a couple of things.
First of all, it's one of therare occasions where YouTube
announced a feature, and withinliterally days, it was available
to use for pretty mucheverybody, as far as I remember.
Like you think about the hypetool and everything else that's
often announced, you're monthssometimes years away from
getting access to it.
(04:51):
And like you say, a lot of toolsthat YouTube release, they're
often keen to mention that thiswon't actually impact discovery
of your content.
Like this is not an algorithmhack, quote unquote.
But when it comes tocollaborations, it feels like it
(05:12):
does have a significant impacton just raw discovery of
content.
Um so what I was doing, uhTravis, as you were introducing
the tool, I was just looking atthe back end of the tutorials
channel.
So the we we published a coupleof videos before we could use a
collaboration tool because itwas being released at the same
time.
So I'm looking at a video herethat after 24 hours, one day, it
(05:37):
had 2,800 impressions.
And you'd think that's probablyfair.
It's not it had absolutely nonefor the first 20 hours and then
it picked up a bit.
Like for the first 20 hours, itwas under 10.
But anyway, first day, 2800subscribers.
And that might equate to wait,not subscribers, not
(05:58):
subscribers.
Sorry, 2800.
Um, goodness, I'm getting somemuddled on now.
2800 impressions, and that mightgive you a couple of dozen,
maybe a hundred views, right?
That's what you might expectfrom a brand new channel.
SPEAKER_01 (06:10):
Right.
SPEAKER_00 (06:11):
So I go to the next video that we publish where we
collabed from the verybeginning.
How many impressions do youthink that video got?
Bearing in mind that theprevious one got 2800.
Right.
And this is the second videoever.
This is the third video on thechannel.
A third video every year.
SPEAKER_01 (06:30):
So I the thing is, is that I know something about
this having tested something.
If you're saying that you did itas it released, because this is
the difference, versus puttingit in later, I think it's
probably got a lot, like over10,000, I would imagine, uh,
impressions.
58,000.
SPEAKER_00 (06:48):
Whoa.
So just by collabing with a 2million plus subscriber channel,
sure, it increased theimpressions rate by what's that
quick maps about 3,000%.
And so what that tells me isthat yes, literally, YouTube's
discovery is taking the um youknow the the size of this
(07:14):
channel that you'recollaborating with, and pulling
that those viewers are suddenlypulling that video towards them
because it has some sort ofconnection.
Yes.
So, yes, it does work, butthere's a huge caveat in that we
have the luxury of being able toshare it with a ginormous
channel that already is wellestablished established.
SPEAKER_01 (07:33):
Yeah, but we're still going to tell you how like
using this with other smallerchannels can help you.
But I want to I want to kind ofclarify the thing that he just
said.
So when uh we got uh access tothis feature on the podcast
channel, I started retroactivelyputting it on older videos, and
I saw a little bit of anincrease.
But we actually, it was funnybecause we were actually on an
upward swing before we gotaccess to this tool.
(07:54):
Um the channel was startedcatching on and doing well,
especially with starting withthe uh the Eve Edwards, um,
sorry, Eve Edwards, that's afriend of mine, Daryl Eve's
video, um, which you should allwatch if you haven't watched.
And um, I noticed that theywould get a little, they would
get a little bit of a spike,especially if the video was like
two or three days old.
It did okay.
For the first time ever on thevideo that Rob's talking about,
(08:15):
I did it at launch.
So instead of adding it 24, 48hours later because maybe I
either forgot or because I wasjust waiting, whatever, I did it
so that as soon as it launched,it was it had access to being a
part of that.
That thing destroyed every othervideo in the first 24 hours that
we've ever really done.
Um, and it's I understand why.
(08:38):
And I I suspected this at first,um, because when you put it into
a video, a channel, or sorry, avideo that's older that has
already been released, and it'sbeyond like the 24-hour um kind
of newness of a video, which iswhere you get a lot of
impressions.
Like as soon as you release avideo, if you're a channel that
has some type of user base,that's where you get a lot of
(08:59):
your impressions first 24-48hours.
It's testing the video, tryingto figure out like who's gonna
watch this.
When you do that with anotherchannel, like Rob just said, it
like Turbo Boost like steroidsit.
It puts so much more juice intothat initial 24 hours that even
though this last video thatwe're talking about, the the
click-through rate was some ofthe worst for the first 24 hours
(09:23):
on a video that did well for us,it didn't matter.
We had so many impressions, theviews overcame the bad
click-through rate.
And I mean it did affect our umCTR too, because again, it
affected them too, becausetechnically, like typically what
happens is when you don't useclub, if you're just using you
know your normal videos uh youknow, click-through rate uh from
(09:45):
the you know, just releasingyour video, you your first
couple of your first day or so,a lot of times the average view
duration is higher because it'speople who come to watch your
channel, they know it, they knowwhat to expect, they'll stick
around.
So this was being exposed to alot of people that don't watch
the channel.
So the average view duration wasdown by a couple minutes, but
that's fine because our watchtime was up uh 123 hours more
(10:07):
than normal for this video.
Uh the click-through rate againwas a lot lower.
Uh, 1,300 more views thannormal.
The impressions, it doesn't eventell me how many more were
normal.
I can tell you with this manyimpressions over the first two
days, it's it's insane.
And from a view perspective,it's eclipsing even our most,
and it's funny because everyweek I was I was putting in
(10:29):
Slack, we broke another record,got another one of 10 that's
beating everything.
This just destroyed everything.
So I don't know where this isgoing to go, but it's on track
to beat our most watched video.
So of course, Rob wants to comeback because he knows I'm gonna
put I'm gonna put the collabfeature on this from launch, and
we'll see.
Now, a lot of you are thinking,okay, that's great.
It's cool that it works, but Idon't have a two million
(10:51):
subscriber channel to to collabwith.
That's okay.
Because one of the things thatwe talk about on this channel is
getting to know your communityand getting to know your niche
and being an expert in yourniche.
And with that, should be knowingpeers in your niche.
You should know other people inyour niche making content.
And hopefully you have met andand talked to some of them.
(11:13):
If you have not, I'm gonna giveyou an option to be able to do
that right now.
Very easy.
Can you um can you go down tothe description of the the the
show notes of this video andthere's a link for our Discord?
It's a free thing you can do.
There are thousands of creatorsin our Discord.
It's free.
If you've never done Discordbefore, it's free.
That you can meet up with, andsomeone's gonna be in your
(11:35):
niche.
I guarantee if you go into thatDiscord today, you will find
someone in your niche.
Find them.
Now, you collab with them.
The the collab feature is prettyeasy.
The way it works is one of you,and you can make two videos.
So, like, let's say, Rob, youwant to make a video on your
channel, and I want to make avideo on my channel about
(11:56):
similar things.
This is the way we used to docollabs, like in general.
Like I would make a video that'slike part one of something and
go, you need to watch the secondpart of the video, go to Rob's
channel.
You can do the same thing here.
You then go to the option in theum, I think it's in the details,
collect you invite acollaborator, you search for the
YouTube channel name, then itgives you a link.
You just send that link over tothe other person, they'll like
(12:19):
click accept, and then if youpost it on your channel, you get
the monetization if you're amonetized channel, uh, and the
views come to that video, andthey can do vice versa.
It's too easy.
And the analytics are sharedbetween both creators as well.
You can, you can.
You don't have to.
You don't have to, yeah.
Yeah.
Right, right.
Can you see?
Matter of fact, I've shared someof them.
(12:41):
Can you see them from your side?
I'm not even sure how thatworks.
SPEAKER_00 (12:43):
Yeah, so if you go to the content section and then
there's a new tab forcollaborations, that's we can
get more from there.
I did have one more uh nerdyquestion or quiz for for all of
us.
So if you're bored of thissection, jump forward maybe two
minutes.
But Travis, going back to thatvideo that was talking about
where there was that massiveimpressions jump, right?
Let's now talk about views,right?
(13:05):
The video as a whole has 1,500views right now.
But my question to you is whatis the highest traffic source of
okay.
SPEAKER_01 (13:17):
Is this on the the tutorial channel?
On the tutorial channel, yeah.
Well, I so here's the thing.
Here's the thing.
I'm gonna guess, but I'll tellyou what, I'm gonna give you my
methodology because I againlooking at the analytics from my
side.
So one of the things YouTubetells us about collaborations is
that one of the places it'sshown is in the subscription
feed of both channels, which isgreat because like if you're
(13:39):
subscribing, if you're collabingwith a bigger channel, you know,
you can get some stuff there.
So you should see that.
However, what I've seen on ourchannel is the best, the best
traffic source, which is browse.
Um, for whatever reason, a lotof our impressions are coming
through browse, and my guess isbecause it's not just showing it
in the subscription fee, butit's also showing it to uh the
(14:02):
channel.
Now, for the the vid IQ tutorialchannel, you would think it was
the same thing.
I I don't think it is browse.
I think I mean it should bebrowse based on all the
knowledge I have.
But I think because I don'tthink it does um suggested
videos, right?
(14:25):
Is it the subscription feed?
SPEAKER_00 (14:30):
That's your final answer, you're locking that one
in.
I mean it's probably browse, butI'm gonna say the subscription
feed.
SPEAKER_01 (14:36):
You are other YouTube or other YouTube
features, that that weird, youknow, where it doesn't even go.
SPEAKER_00 (14:42):
I think because you've given me about 12 answers
now.
You are correct.
Alright, which one is it?
Now it's a little bit convolutedbecause for some reason now the
subscription fee views areincluded in browse.
I didn't think they were before,I thought it was its own
separate traffic source, butanyway.
SPEAKER_01 (15:03):
Should be.
SPEAKER_00 (15:03):
I click on browse, where I get fifth where 1,500
views come from browse.
Mmm.
798 of those views have comefrom subscriptions.
So more than 50% of the viewshave come from subscriptions on
a channel that had at the timeprobably less than 100
(15:24):
subscribers.
And that is the evidence, Ithink the clearest evidence you
can see that there is asignificant influence of the
collaborator sending traffic toyour channel.
And it's 51,000 impressions camefrom subscriptions alone, 25,000
impressions came from the homefeed.
(15:44):
So that is a again, 100% moreimpressions from a subscription
feed than the home feed tells methat that's how collaborations
are working predominantly, thatyou're getting more traffic
through subscription sources.
Their end of the geeky nerdy outbit.
SPEAKER_01 (16:00):
Okay, here's the thing.
This was dumb because I shouldhave known this answer.
We literally talked about thisin a meeting last week when I
decided when I told people whythis was happening and where to
find it.
And uh, we just did thisexercise on this, and I forgot
about that conversation.
I'm old, Rob.
I forgot we literally had thisconversation last week in a
meeting, but it's true.
They did put, for whateverreason, they put the
(16:21):
subscription feed, which didn'tused to be in browse.
It has its own.
I didn't think it was.
SPEAKER_00 (16:26):
Yeah, I thought it had its own source.
SPEAKER_01 (16:29):
Well, they put it in browse now, I think, because of
this feature.
I think.
I mean, I used to be in theanalytics all the time, so I I
feel pretty strongly that it itdid have its own traffic source,
but I think because of this now,you're right.
Um, the browse feature, which istechnically where you want to
be, it's like the quotealgorithm.
I mean, it it's a fantasticfeature.
(16:49):
I'm so happy that with all theseother things we've talked about,
like the A B thumbnail toolbeing kind of a bust, which by
the way, sparked a lot ofconversation in the comment
section of our last video, um,and stuff like that.
This to me just feels like aboon.
You're almost waiting for theother shoe to drop, but I don't
think it's gonna drop.
SPEAKER_00 (17:10):
I think it's a net positive.
Underpromised andover-delivered, and it's rare
for that to happen.
I wonder if they even knew that.
SPEAKER_01 (17:18):
Like, did they know it was gonna be?
They must have known it was thisgood.
Interesting.
Uh, I here's one funny thing Ijust saw as I was looking
through the analytics for umthat video last video you and I
were on.
I was looking for that same umpage where I could show the
because I see browse features,but I don't remember how to
break it down to show thesubscription feed.
(17:39):
Like, where do you go for that?
I'm trying to find that.
It should be a clickable link.
Yeah, but is it on Seamore underthe under the traffic source?
Here, I'll actually share myscreen so the people at home can
watch.
SPEAKER_00 (17:49):
You can share it to me and you can share it to our
YouTube audience.
All your listeners are probablychecked out at this point.
Right.
So um yeah, so let's go back, goback.
I would click on, so I'd scrollup and I'd click on see more on
the on the main graph session.
Yeah, yeah, yeah.
Then I'd do content at the verytop.
(18:11):
Very top, very top.
Up up.
Very top up here.
Up up, up, up, up, no, no, no,no, no, no.
Oh, sorry.
That's for the whole channel,isn't it?
SPEAKER_01 (18:19):
Uh no, this is for this video.
It says controls for this video,right?
You don't control it.
SPEAKER_00 (18:23):
Yeah, but if you do reports, that's for all
channels.
I wasn't thinking when I lookedat that.
SPEAKER_01 (18:27):
So I don't know.
No, I don't know.
It's there somewhere.
Here's what I think is funny forthose watching on the YouTube
channel.
Uh, YouTube search terms.
So, you know, we do fairly wellon YouTube search.
SPEAKER_00 (18:36):
Sorry, I tell a lie, Travis, it does do it just for
the video.
So let's so yeah, go go back in.
Yep, then yeah, up there, downthere, left, right, up down,
start.
So traffic sources last 28 days.
Okay.
No, no, you've done top content.
Okay, up here.
No, click on report again.
(18:57):
Report?
Up here?
Okay.
Yeah, and then it's the secondoption, traffic sources in last
28 days.
Then click on browse features.
Ah, they didn't open up.
SPEAKER_01 (19:08):
It didn't used to be that hard to find.
Okay.
So as you can see here, uh eighthundred for this particular uh
video already, eight hundred andum twenty-three views, which is
but the impressions, 38,000impressions from that,
definitely coming from the mainchannel.
Um, and even though theclick-through rate isn't super
amazing for it when you compareit to the the main you know
other stuff, the reality isthese are impressions I wouldn't
(19:30):
have gotten otherwise.
This channel would not havegotten otherwise.
SPEAKER_00 (19:32):
Let's add average view duration as well to that
graph.
SPEAKER_01 (19:34):
So average view duration is is going to be lower
um because of uh because of umthe new things, but I think we
should show this.
So oh wait, now look at that.
Oh, yeah, yeah, yeah.
So subscriptions is down to fiveminutes, and that's because and
that's our lowest besidespersonalized playlists, which is
(19:55):
weird.
Because of the new viewership,our our existing is like 11 to
15 minutes, but that's okay.
So, like I said, and I'll showthis.
Click-through rate really lowfor us, 2.6%.
But I don't care because lookhow many more views I got.
Audience retention, um, a lotlower than normal.
(20:16):
But I don't care because Igained subscribers and I I've
now shown this new channel orthis channel to new people
who've never seen it before andnow might be fans of the channel
now, right?
Like, so it's okay to take a hiton something because people go,
oh, it killed my click-throughrate.
Oh, it killed my average viewduration.
Okay, but did you get moreviews?
Yes.
Okay, well, isn't that what youwanted?
Would you rather have a higherCTR and less views?
(20:38):
Probably not.
Um, but I do like this.
So you can look up um YouTubesearch terms that people found
that come to your video.
And the number what, four thirdsearch term was Mr.
Olympia 2025.
I think that's that was you.
Obviously, when they werelooking up Mr.
Olympia 2025, pew, pew, pew,pew, pew, pew, they found Rob
(20:59):
Wilson.
So let us know.
Have you used the collabfeature?
If you're wanting to know otherways of using it, let us know.
But I think also, I think whatit's going to come down to is
how to collab with otherYouTubers.
I've talked about this before,but if you're listening to this
podcast and you haven't heardthe podcast, I can't tell you
which episode is on becausewe've done so many and you want
to concentrate on it, we'll doanother podcast about it.
(21:21):
Because this feature is sopowerful.
I'm going to really encourageanyone out there who's listening
to this to use it.
Like, absolutely.
This is finally a feature that Ican without hesitation recommend
to people and say, you shoulduse this feature.
Now, of course, who you collabwith is a whole other
conversation because youshouldn't just collab with
anybody who's bigger.
(21:41):
That's not necessarily what youwant.
But it's a great feature.
So uh working well on thischannel, and we I suspect it
will work well for yours.
SPEAKER_00 (21:50):
Yeah, I don't think it can harm any channels, but I
do feel as if it might bepowerful for the privileged
people who already haveestablished people they can
collaborate with or establishchannels that they can
collaborate from.
It would be amazing to see somesmall channel data of like, you
(22:10):
know, two channels that have 500subscribers each collaborating
and having outlier videos.
That would be astonishing andamazing to see.
I'm hoping.
SPEAKER_01 (22:19):
I will also, but I will also put out there that in
my first year on YouTube, uh, inmy first year when I was still a
small YouTuber, I managed tocollaborate with a couple of our
channels, including channelswith over a million subscribers.
That's a whole strategy in andof itself.
Again, we'll save that foranother time.
So don't think that, oh, well,I'll never get to be, you know,
you can.
Like if you have good contentand you approach it correctly,
(22:39):
you'd be surprised who willcollaborate with you.
But yes, absolutely look forpeople in your niche around your
size.
So let's go to some questions.
Uh, if you're listening to theaudio podcast, there is a link
in the podcast to send us a textmessage on your phone, which is
wild, but you can do it.
And we're gonna go to one ofthose text messages right now.
Now, unfortunately, because ofthat, we don't know people's
names, but that's all right.
(23:00):
First text message comes in andsays, I'm starting a channel
around no budget short films Ihave made and no budget films
making tips.
Do you think it would be good orbad for my channel to post like
movie ranking videos and reviewsto help with consistency?
So it sounds like while thesethings are somewhat connected,
(23:23):
they're not exactly connectedbecause it says I'm starting a
channel around no budget shortfilms that he has made, this
person has made, or she, he orshe.
Yeah, no budget film makingtips.
So it's less about reviewingother videos and more about
like, well, this is stuff I'vemade, and here's how you can
make stuff like that.
What do you think about this?
SPEAKER_00 (23:42):
I think there's quite a definitive line between
education and valuableinformation versus culture and
entertainment.
And I think if you start to leaninto the culture and
entertainment side, which isranking videos that you you
enjoy, it turns the view andexperience into something that
(24:03):
might be more described as leanback, where somebody's just
chilling out watching something.
They may be willing to learnsomething, but are they going to
take action on it?
Whereas your educational stuffabout really um be enabling
people to create stuff onwithout a budget, they're kind
of leaning forward becausethey're ready to take advantage
(24:25):
on your advice.
And I think they're in adifferent mindset of content
consumption.
Could you possibly blend thetwo?
I guess it's possible, but theworry is I think there is a
possibility of one of your kindof listical ranking movie ones
going well, it has a morepotential to reach a bigger
(24:47):
audience and therefore go viral.
And if that happens, thenunfortunately your education
side of things may be dead onthat channel.
I think that's the the potentialrisk.
But if it goes in thatdirection, you think, oh cool,
I'm just gonna pivot to nowbeing a uh a movie review
channel, then fine, that's cool.
But then you're in limbo withthe intent as um suggested by
(25:12):
the question initially.
SPEAKER_01 (25:14):
Yeah, it's it's a good point because you do want
something that is interesting toa lot of people so that they'll
come watch your other content,right?
Like your core content.
So you it does make sense to dolike reviews of other things,
but if you go too wide or toooff from what you are mainly
going to be known for, you'renot actually helping at all.
(25:35):
So I like the thought process,and I think that there's
something to it.
However, ultimately, think aboutwhat you said your channel was
going to be about, which is moreabout like you and like your
specific thing.
So before people care about you,they're gonna want something
from you.
Which will be things likereviews and stuff of other
(25:56):
things that they care about.
And then after watching a wholebunch of those, if they like and
respect your opinion, then theymight want to watch your stuff.
But that means starting yourchannel the other way, not even
doing stuff about your your tipsand stuff because they're
probably not gonna get a lot ofviews right off the bat and
building up your audience first.
But you know, if you want to seemovement on your channel, like
if you're not because I thinkthe one thing about being a new
(26:16):
content creator is you thinkyou're gonna get a lot of views
right up front.
Um and as a YouTube shortscreator, you might, right?
Like it might happen.
But for the most part, 80-90% ofcreators that go out there and
and create a new YouTube channeldon't get any views.
It's just that's just the way itis.
So if you want to stack the deckin your favor, which is what I
always advocate for, you gottago wide.
(26:39):
Get them into the teepee, so tospeak.
Get them into the house, getthem to like you, feed them
dinner.
Then maybe they hang out andwatch a movie with you.
You know what I mean?
Then you can that's a pun.
Uh you know, maybe they'll wantto stick around and know more
about you.
But you're gonna give them youneed to give them something
first.
SPEAKER_00 (26:55):
There's probably a better example of this, but I'm
thinking of MKBHD, who has hismain channel, and basically all
he does on there is techreviews, conversation about
tech, etc.
etc.
But then he has a spin-offchannel called The Studio, which
is a more in-depth look at howhe operates his channel with all
(27:16):
of a team that's behind him andtalking about how to edit you
know, more educational, valuablestuff.
But there's there's a cleardelineation between the two
because the main channel has 20million subscribers and videos
get millions of views, but hisstudio channel has maybe a
million subscribers or less, andthey get tens of thousands,
hundreds of thousands of views.
(27:36):
And so to blend them into onechannel, they're probably gonna
be damaging each other in termsof audience interest if he did
that.
SPEAKER_01 (27:45):
Yeah, I mean, sometimes that's why like some
people will spin off channels,it makes sense in that instance.
So I think you just need toreally sit down and think okay,
what are you gonna becomfortable making for years?
Uh in order to get an audiencethat's of a size that you might
be able to spin off somethingelse, you need well, it depends
on what your ideal of anaudience is.
If you're happy with a thousandviews per video on personal
(28:08):
projects, it won't take as long.
It'll take some time, but itwon't take as long.
But if you feel like you needlike tens of thousands of views
on stuff that's really onlyinteresting to you, it's gonna
you need a big audience for thatbefore that happens.
Um I have helped creators dothat um in the past, but it took
uh you know a massive amount ofof success on the primary
(28:28):
channel before we were able tospin off a channel that's more
just about them.
I think my most successful onewas when I had um I had a
channel um that I was helpingand they hit like a viral moment
for a while.
And I'm like, okay, we need toimmediately start spinning off
channels.
Because I knew you know, one ofthe first things, whenever I
used to work with creators thathad like their moments of things
start blowing up, the firstthing that comes to my mind is
(28:51):
okay, what do we do when thatthat momentum slows down?
Like how do we diversify?
So I had them create a uh acouple of new channels.
They weren't even sure they likethere were no interest in doing
it.
The first channel that we spunoff before they uploaded their
first video had 20,000subscribers because I we hit it
(29:11):
at the exact perfect time.
So it's doable.
Like when you have thesemoments, this stuff is doable.
I think it's super importantthough to always think about the
long the long thing, like whatthe long play.
Like, what is what are you goingto be making this channel about
three years from now?
Is it gonna be the same thing?
And if so, are you gonna behappy with that?
(29:32):
And that's a much tougherquestion to answer.
SPEAKER_00 (29:34):
I'd one final thought.
Um, given that they're a channelall about how to make movies for
free or on a budget, your worldis being turned upside down
right now with VR3 and Sora 2.
So I don't know if you're you'regonna go hard pivot away from it
and like show how to continuedoing the these things in the
(29:58):
real world, so to speak.
I guess it's similar.
To how special effects in moviesused to be done through uh
miniatures and now it's all CGI,but that's some sometimes those
miniature models still hold uptoday and look great.
Whereas CGI from 20 years agonow looks absolutely terrible.
I think about Star Wars Returnof a Jedi still looks amazing to
(30:21):
me because it was all shotthrough models.
Anyway, I'm going down a bit ofthe garden.
SPEAKER_01 (30:25):
No, I love it.
I love it.
SPEAKER_00 (30:27):
Are you gonna are you gonna embrace AI or are you
gonna hard pivot away from itand like tell people that I'm
I'm still gonna be a uh acreator in the real world doing
it with zero dollars?
That could be a uniqueproposition going forward.
SPEAKER_01 (30:42):
I agree, and there is something to that, but again,
that becomes more about theperson watching and less about
you.
It doesn't mean you can't dowhat you were saying.
I just want to be clear you cando exactly what you're saying,
100%.
But your expectations need to bein line with what you're doing.
Uh, if you're watching and youdon't want to send us a text
message, you want to send us anemail, you can.
Theboost at vidIQ.com.
(31:04):
The email address is theboost atvidik.com.
And this one comes from Richard.
Uh, and this is in reference tothe video about uh that Dan and
I did about the YouTube viewsoverall going down.
Uh, your explanation uh to whathad happened in August doesn't
hold water, at least not in mycase.
SPEAKER_00 (31:17):
My impressions end the end the questionnaire.
Fine, okay.
Yeah.
Well, I mean, I'm gonna get tothat in a minute.
SPEAKER_01 (31:24):
I'm gonna get to that in a minute, but yeah,
yeah, yeah, exactly.
Uh, my impressions dropped fromabout 900,000 in July and August
when the drop started to about75,000 in September.
This was all while my CTR wasgoing up.
Okay, so a couple of things.
SPEAKER_00 (31:37):
90% drop, they're saying there, then, right?
SPEAKER_01 (31:40):
Yeah.
So a couple of things before Ieven finish reading this.
The video that you're talkingabout is I think it's called
like uh YouTube Views Are Down.
Here's why.
I think I first of all go watchthat video.
It's great.
Um, we we broke down an aspectof dropped views.
I think the thing is Richardprobably went in this thinking
we were going to talk about hissituation.
(32:01):
Just because we talk about onething doesn't mean it's it has
anything to do with yoursituation.
Nine times out of ten, whensomeone's views drops, it's it's
a them problem.
And I mean that, and I'm notsaying that that's even in
Richard's situation, but I'mjust saying, as someone who has
dealt with thousands ofcreators, 90% of the time when
their views go down, I go totheir channel, I can tell you
(32:22):
exactly why their views wentdown.
We were talking about somethingthat was happening to a very
specific group of people andchannels, and I think we were
pretty clear in that.
And it was pretty easilydefined, and I I believe still
that exactly that's whathappened for these channels.
It might not be for yourchannel, and that's okay.
(32:42):
That's a little bit like goingto the doctor and saying, you
know, my friend saw you and youfixed their elbow, my knee
hurts.
Uh, help do the same thing youdid for him.
Well, it's your knee, not yourelbow, so it's it's not the same
thing.
But let's keep reading.
By the way, my CTR is up becauseof the advice uh I got when
VidIQ reviewed my channel on oneof their Tuesday channel mid in
(33:04):
mid-September.
I've been improving thumbnailsand titles, working on my hooks,
and trying to create videos thataddress what my viewers want to
see.
However, none of this explainswhy my impressions fell off a
cliff.
The advice was good and helped,I think, Cowboy Survival.
Um, so I can talk to this too.
When you change things, thingschange.
Impressions are YouTube tryingto figure out who matches your
(33:26):
content.
Your CTR went up because you'reconnecting with the people who
want to watch your content.
A lot of impressions is the onlyway you can get views, right?
Because you need impressions toget views.
However, a lot of thoseimpressions might be junk
impressions.
They might be impressions topeople who would never watch
your content anyway, butYouTube's still trying to figure
that out.
So, I mean, I can talk moreabout that, but let's keep
(33:47):
reading.
My channel is an outdoor campingbushcraft survival channel.
My viewers are older, 40 plus.
My viewers primarily use TV andmobile, not computers to view my
vids.
Finally, my vids are not longvids, they're average about 16
minutes long.
I guess it depends on who youask if that's long or not.
It really depends because somepeople say that's very long.
(34:07):
So your explanation of an adblocker does not hold water for
my channel.
Then that's fair.
Yeah.
But that doesn't mean that it'snot true.
So just because somethingdoesn't apply to you doesn't
mean that it's not true.
It's, I think, very demonstrablytrue for the channels we talked
about.
And thinking about yourviewership, it probably doesn't
apply to them because the peoplethat are probably watching don't
have ad blockers.
So, yeah, of course.
(34:28):
So your elbow hurts.
But we were talking about knees.
Now, as a business professor, myresponse is not to attack
YouTube.
My job is to try to figure outwhat YouTube is now rewarding to
adjust my post-strategy and Idefinitely believe that YouTube
did something, just not surewhat it was.
I believe in your case, ofcourse, I haven't seen your
channel specifically, that it's,and this is gonna sound I just
need you to understand I do thispodcast to help people and not
(34:50):
sugarcoat anything.
I I I want to give youactionable advice and things
that are real.
I'm not gonna sit here and say,all you gotta do is just do this
and everything will be better.
No.
Sometimes it's a you problem.
Now, is that the case here?
I don't know that because Ihaven't looked at the channel.
Because that's a big drop.
That's a big drop in uhimpressions.
(35:11):
And I agree, it's probably notrelated to what we talked about,
although we weren't againdiagnosing your elbow, we were
diagnosing a knee.
Uh but it's probably a differentproblem.
And the things you startedchanging would, of course,
change those things.
So when you change anything, youshould expect change, which
includes impressions.
Should you get a dip like this?
No, but I don't know everythingabout your channel either.
(35:32):
So I like that you're trying tofigure it out, and that's
exactly what you should bedoing.
Um, but again, we weren'tdiagnosing your problem, we were
diagnosing a different problem,just to kind of clear that up.
But I like what Richard saidhere.
He said a lot.
SPEAKER_00 (35:46):
Can you imagine if the in this very first line it's
a typo and it's impressions wentfrom 900,000 to 750,000, not
75,000?
SPEAKER_01 (35:57):
Yeah, that's a different conversation.
SPEAKER_00 (35:59):
Yeah, it would be, wouldn't it?
That that would be answerable byhey, that's seasonal.
Right.
You're a seasonal you're acrafting channel.
People aren't outdoors anymorebecause we're going from summer
to fall.
Or it could be that you had onevideo that was carrying a lot of
a channel, and that video hasdied off, hence why the
impressions have dropped by inthat case, maybe 150,000
(36:21):
impressions.
But to drop from 900,000 to75,000 would always be alarming
in such a short space of time.
And the data must be able toreveal a bit more than what we
can see here, and that would beas we've just been playing
around with the traffic sources,and when we're looking at the
(36:42):
collaboration tool, I think somemore investigation into that
area of your channel may revealif like because it could have
been you could have been gettingtons of external traffic, like
you could have had a reallypopular Reddit thread, and you
were getting tons of impressionsand views from there.
Could be shorts, you know.
SPEAKER_01 (37:01):
Shorts can can be hugely affected too.
SPEAKER_00 (37:04):
Absolutely, shorts can uh can gift you in a day and
then rob you in a second, yes interms of like discoverability.
Uh, so yeah, as you say, it'syour business to try and figure
out why YouTube is not rewardingyou or is rewarding you.
So more investigation into theanalytics uh would be my main
(37:26):
answer to that.
Uh, other than that, everythingelse would be just speculation,
and I'd like to not do it if Ican.
SPEAKER_01 (37:34):
Yeah, exactly.
And the thing is, so there was aperson who left a comment, I
think I talked about this in thelast episode, but I want to say
it again because I think it'simportant.
Um because we see a lot ofpeople that'll say, Oh, I've
done all these things, but mychannel still isn't growing.
Like you guys are you guys suck.
And then you go to theirchannel, and inevitably, not all
the time, and I certainly nottalking about Richard in this
(37:55):
particular conversation.
I've taken his comment off thescreen, so you know I'm not
talking about Richardspecifically, but I've seen it
so much that I like I have tocomment on this.
It's not they never do any ofthe things we tell them.
You know, like you go to theirchannel and you just know.
I remember on a live stream onetime, I I challenged someone
because they kept talking whenwe're doing the live stream
audits, someone was like, Youguys never pick me, or whatever.
(38:18):
I go, I okay, we're gonna pickyou next week.
And if you don't do the thingsthat we have been telling you to
do on your channel, I see thatI'm gonna roast you on this
stream.
And we went to their channel andthey immediately started copying
people that we had audited theweek before.
So if I already knew that if Iwent to the channel, it's gonna
be trashy.
Like I knew that, right?
Not only was I right, theyquickly tried to, and when I say
(38:41):
copy, I mean the week beforewhen I made that comment, we
were auditing a channel.
They went and stole thatperson's thumbnail style and
then started doing it.
And I'm like, bro, this isexactly what I'm talking about.
YouTube is not easy.
We are here to help you, and theadvice will not always be
rainbows and and and you know,whatever.
(39:03):
Like it's gonna be real.
And the reality is YouTube ishard.
So if you're you see you ifthings aren't working for you
and you say you're doing thethings that we tell you, you're
probably not doing the things wetell you.
You probably just think you are.
Because if you're doing thethings we're telling you, you're
probably not even listening tous.
You're too busy being successfula lot of the times.
SPEAKER_00 (39:22):
Or to put it put it like maybe more like a more
diplomatic way, is like you'renot trying anything new,
regardless of whether it's ouradvice or someone else's like
doing exactly the same thingover and over again and
expecting something differentto.
SPEAKER_01 (39:36):
Oh my gosh, here you go.
unknown (39:36):
Yeah.
SPEAKER_01 (39:37):
Preach.
Next email, the boost.videoq.comcomes from Matthew.
Matthew says there's been somuch talk about AI slop that I
think many folks are missing thebigger picture.
When used properly, AI canprovide a level of excellence
that would otherwise beunattainable.
I use AI in my workflow.
I frequently find that AI helpsme refine my video ideas.
I find AI to be a great soundingboard to sort through them.
(39:59):
I write my own scripts, but I doask AI to edit them.
I found them to dramaticallyimprove my scripts.
I have a decent microphone, butI'm hearing impaired, and mixing
and mastering audio is hard forme, so I use an AI processor
that helped make my mic soundten times better.
I do sometimes generate AI clipsfor comedic effect when I can't
find what I want in stockfootage.
The fact is AI is honestly partof the joke.
My channel is tiny, but I'mproud of what I put out.
(40:20):
Hiring a professional YouTubecoach, editor, sound engineer,
and actor is out of my reach.
I can use AI through to executeideas better, although once my
channel is monetized, I'd loveto invest in FedEQ coaching.
Link in the description below.
Uh the thing here is that all ofthe uses of AI um involve
significant human input.
It's not a one-sentence prompt.
It's giving me access to qualitythat I would not have to be able
(40:41):
to not be able to do otherwise.
I think we're so focused on thefloor being lowered that we've
missed the ceiling being raised.
I feel like there's a handful ofpeople that succeed using
one-sentence prompt videos, butit's going to be too competitive
to be lucrative for most folks.
I think the most productivething is to explore how AI is
used to achieve new levels ofexcellence.
I a thousand percent agree withthis and have been telling
people they should be using thescript thing that we have here
(41:02):
on VidIQ because I think it'sone of the coolest things we've
ever created.
100% agree with Matthew.
SPEAKER_00 (41:07):
There's I I think it comes down to late 2022 and the
release of Chat GPT being aninflection point as to the
interpretation of what AI means.
Because AI wasn't invented whenChatGPT came out.
Like, if you've used the greenscreen on one of your videos in
(41:28):
the last 20 years, you've beenusing AI.
Like if you've been using any ofVid IQ's tools before 2022,
you've been using AI.
The the challenge is thatbecause the barrier of entry
suddenly dropped 30,000 feetwith like one tool, ChatGPT, the
(41:51):
perception of it has just comechanged completely.
Now a lot of people see AI asthe enemy, or it's it's the
enabler to bad actors, whichunfortunately, yes, there is
that element.
But I think as as Matthew'ssaying there, like if if as long
(42:12):
as the human continues to drivethe AI tools to create something
that connects to the humanviewer at the end of a process,
then in the long run, hopefully,if YouTube, TikTok, Sora
themselves all make sure thatthese algorithms are still
(42:36):
trying to satisfy in somepositive and transformational
way the viewer, then we, fingerscrossed, should be okay.
But I'm not sure if that's gonnabe the case given the volume of
new creators with not maliciousintent, but it's like they've
(42:58):
found the shortcut now, and I'mgonna use it.
I'm gonna see where I can gowith these shortcuts.
SPEAKER_01 (43:03):
That's the thing.
And I like I said, I use AI fora lot of different things uh
frequently, like descriptionsand stuff like that.
I I love it.
To get a bunch of data and tokind of give you the gist of it,
it's it's amazing.
Highly recommend using AI forthat purpose.
Uh, I don't think we we'redownplaying that at all.
Obviously, VidIQ is a company,we have AI products and we and
(43:24):
we love it.
So I think that um it's just avery controversial subject
amongst creators, and it really,to be honest, shouldn't be.
I understand the polarizingnature of it, but it is a tool.
There are aspects of it that arereally good and will save you
time.
If you don't want to use thoughfor the for the creative part of
the process, that's fine.
I think that's good.
I think you should try to becreative, it's great.
But there are parts of thisprocess I guarantee you don't
(43:46):
like that AI can help you with.
I mean, it's just there's veryfew people that love every part
of the process if you script it,whether or not you script or
not.
Shooting, editing, thumbnaildesign, description, SEO, like
it's there's very few peoplethat like every single bit of
it.
And AI can at least help you dothe things you don't like.
When once upon a time we wouldsay hire somebody, which not
(44:07):
many of us can do.
SPEAKER_00 (44:08):
I'm certainly using uh Sora and VO3 at the moment to
create clips.
I think it's similar to Mafia,like just purely for comedic
value.
I'm not treating it as serious,factual uh footage that you
should believe in.
It's like I'm using itintentionally for humor's sake
(44:28):
or entertainment purposes at themoment.
I mean that might change in thefuture, but uh I can't see that
being the case for mepersonally.
SPEAKER_01 (44:36):
Final email today comes from Angela.
Hi, Travis and Team.
My name is Angela, and mypartner Danny and I started a
Van Life YouTube channel calledLet's Go Free in June of 2025.
Hey, congrats.
Um have you guys heard ofTofaffee?
It's a hazelnut in chocolate intoffee situation.
Highly recommend.
I've never heard of it.
Sounds horrible.
Yeah, I don't know that I liketoffee in the first place.
(44:59):
Uh and hazelnut, I don't likeany kind of nut.
So bingo, I'm with you then.
We appreciate the suggestionanyway.
SPEAKER_00 (45:08):
Sorry for alienating you, Angela, before you ask the
question.
SPEAKER_01 (45:12):
Uh, thank you.
We don't like it.
Um, our question is about TAM.
New term for us.
Thanks, Rob.
That's uh total addressablemarket.
In our niche, there are loads ofvan life couples logging their
journeys, but only a handful aresame-sex couples like us.
Oh, okay.
The broader space feels prettysaturated.
Our day our content isn'tcentered centered around our
(45:33):
sexuality, it's just a naturalpart of our life.
But we can lean more into it intitles and thumbnails to connect
with a community that we knowwill be supportive, or we could
aim for a wider van lifeaudience and compete in a bigger
pool, quantity versus quantity,I suppose.
Any advice?
And then the rest of the emailwas really long.
It was specifically Rob relatedabout going to Crete because you
said you're going to Crete soon.
Yeah.
SPEAKER_00 (45:52):
We have a whole bunch of great feedback 500
words long, and like we now haveour meals planned for the entire
week.
And not one of them suggestedtofi fee as uh as a drink.
SPEAKER_01 (46:07):
There's probably a reason for that.
Uh, but this is a greatquestion.
Um, so okay, so should they leaninto that part of their life?
I I think that there's somethingto it to kind of differentiate
yourself.
Um, I don't know.
Like, what do you think?
What are your first feelings onthis?
SPEAKER_00 (46:22):
Yeah, it's it's a good question.
This um is there a uh acommunity of same um sex
couples, van life vlogging, whoare unrep underrepresented on
YouTube?
(46:43):
And if that is the case, thenyeah, potentially there is the
the the thought of leaning intothat as to to uniquely um brand
yourself in this competitiveniche.
Um I I does it does this perhapsdepend on the channel size at
(47:08):
the moment?
SPEAKER_01 (47:09):
I you know, I'll I'll give you my my honest
advice.
I don't really care.
And what I mean by that, not ina disrespectful way, but let me
say it like this show meinteresting stuff.
If I end up liking you and yourpartner as people, like just
kind of like you're fun to watchtogether, that's cool.
I mean, we can tell me moreabout your relationship, but
like do it in a way that'sentertaining.
(47:29):
Like, I don't I don't even thinkyou need to lean into it
specifically.
Let me be very clear about this.
I can watch anything as long asit's entertaining.
And maybe you two are reallyfunny together.
Maybe you guys have like thesereally funny interactions.
Like, show me that.
I don't you don't need to likelean in specifically to being a
same-sex.
Like, I don't care.
(47:50):
Like, just show me something funand interesting and
entertaining, and then let mejust love that for that, and
then I'll fall in love with youguys just as people doing the
thing that I like.
SPEAKER_00 (47:59):
Like, I personally it's someone is I'm not sure if
uh if the narrative that you'vedescribed is powerful enough for
the people who are watchingVanlife content to care in a way
that it influences whether towatch you or not.
I I um my wife watches channelswhere it's like same sex uh
(48:22):
couples who um they do um showshowroom show house uh tours,
you know, still going roundround estates and showing people
new builds for houses, and likethey don't I don't think they
make their um their um sexualorientation like relevant, but
(48:44):
but obviously it's there and youget it, and it's like obviously
that's cool, it's fine.
Well now now maybe they may do avideo specifically talking about
that topic if enough people askabout it in their videos, and
sure, like if there is anaudience demand for it.
But I I don't know if it as Isaid, I don't know if it's
powerful enough to build youryour branding around that part
(49:08):
of the um part of the interestof the channel.
SPEAKER_01 (49:13):
I don't think it matters as much as as you think
it would be a hook.
I think it's cool, that's fine.
And again, I think what Rob saidwas really powerful.
It's like you just kind of watchand you're just like, yeah, it's
it's okay, got it.
But is that enough to hook me?
It's like not really.
Like, give me somethinginteresting.
Like if the interaction betweenyou two is interesting, fun,
intriguing, educational, I'mmore interested in that.
(49:35):
I understand what you're sayingyou want to represent, and I
think that's great.
I think it's fantastic, but youcan do that by just being an
excellent channel.
Just by being a really excellentchannel, you already are
representing.
So I feel like you don't have toworry about that as much.
I don't think you shy away fromit at all, but I don't think you
need to like that's I thinkthat's the most important thing,
isn't it?
SPEAKER_00 (49:52):
But that it should not be something that you have
to hide in your content.
I guess it's we're we're we'rewe're trying to think about the
other thing.
Is it is it something that youpromote and celebrate?
And like I don't know if that inthe context of van lifing, I
don't know if it needs to beunless unless you you feel that
(50:14):
from your audience, you feelthat kind of influence and and
feedback kind of asking you toexplore that side of of your um
of your um journey, yourlifestyle, yeah.
SPEAKER_01 (50:28):
Yeah, and I think it's important that the ant the
full answer is you will know theanswer more than we will.
We're just kind of giving youour thoughts on it.
Um I think it's cool.
I think it's it's uh listen, VanLife channels.
We heard about them a lot backin what was when that first
lady's Van Life channel blew up.
What was her name even?
Where is she nowadays?
(50:48):
Remember that one?
Yeah, she liked blew up.
Yes.
Was that in 2020?
SPEAKER_00 (50:56):
I feel it was pre-pandemic.
SPEAKER_01 (50:58):
Was it maybe?
What was her name?
I can't even remember.
It's sad to say that.
Like, whatever happened to her.
We should do a video about that.
Like you two, like, whathappened to that that later?
SPEAKER_00 (51:07):
I think we did a video on that as well.
SPEAKER_01 (51:10):
Yeah, at the time we would have had to because it was
you couldn't ignore it.
That was the first time I everheard of Van Life.
So, uh, you know, it's cool tosee that it's still a thing.
I mean, obviously, it is.
Um, and yeah, we'd love to hearmore about your stuff.
And Rob is gonna probably checkout a lot of those places you
sent them.
So thank you so much forsending.
Yeah, it was bigger than the theoriginal email, I think.
(51:31):
That part of the email wasbigger, and we love it.
Thank you so much for joining usuh today.
Uh, Rob and I love to have youhere.
Rob's going on vacation for awhile, depending on when you're
listening to his podcast, itmight already get back to
another.
SPEAKER_00 (51:42):
Some at some unspecified time in the future.
I don't know when I'm going onvacation.
That's true.
SPEAKER_01 (51:47):
I just am.
Well, the thing is, he'll begone.
Let's just put it that way.
So for a couple episodes, heprobably won't be here.
But again, you might belistening to this three years
from now, in which case he'salready back.
So, or might be going on anotherone.
Who knows?
Uh, at any rate, you're eitherwatching us from the main vid IQ
channel or from the podcastchannel.
If you're watching from the mainvid IQ channel, you should be
subscribed here.
We're here doing podcasts everysingle week, answering your
(52:08):
questions and doing all the funthings.
And if you're here from thepodcast channel, you know what
you can do.
I saw someone recently do this.
You can leave us a five starreview if you're listening to
the audio podcast.
I saw someone do that.
Thank you so much for that.
Uh helps us in the um the Appleuh ecosystem algorithm, I
believe it or not.
Some good reviews help out.
So leave us a five star reviewif you're liking this stuff,
especially if you're listeningto audio podcasts.
Otherwise, we will see y'all inuh the next one.
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