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June 1, 2023 62 mins

In this episode of Tuna On Toast, Stryker sits down with David Beno Benveniste, CEO of Velvet Hammer Music and Management Group. Beno is the man who signed System of a Down, and he reveals how he discovered the band and what it was like working with Rick Rubin on their albums. Beno’s other clients include Avenged Sevenfold, Korn, AFI, Alice in Chains and Deftones. He told Stryker about Davey Havok’s greatness, what makes Jerry Cantrell such a great musician, how Jonathan Davis strives for success and why he wanted to work with M Shadows and the A7X guys long before he ever signed them. Beno also shares advice for bands starting out today, as well as the concept of artists as “brands” that can build relationships with fans over years. Velvet Hammer also co-created the Sick New World festival. Beno reveals how that event came together and what the future holds for it. Click that subscribe button, follow @Tunaontoast on socials and thank you for supporting the show!

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