Marketing Multipliers: How to Grow Your Sales at Low to No Cost

In his book “Marketing Multipliers: 11 Simple Tools to Grow Your Business,” marketing advisor, copywriter, and five-time author Kevin Donlin describes “marketing multipliers” as “anything that significantly increases the power of your marketing.” Kevin identifies these multipliers as “small actions that deliver big results at low or no cost. They enable you to make deeper, more lasting connections with prospects than you can on-line.” In this episode, he discusses some of these tools, shedding light on the psychology behind pricing/packaging strategies, money back guarantees, and offline marketing tactics through which both he and his clients have exponentially grown their sales. Kevin offers listeners a free copy of his book and the chance to sample some of his business building tools. With these strategic, client-focused and time-tested techniques, you can motivate your ideal clients to purchase, and to buy again, regardless of the size of your budget or enterprise.