TV Talk Show Formula

TV Talk Show Formula

TV Talk Show Formula is a podcast that teaches aspiring talk show hosts how to create engaging content, book high-profile guests, and build a loyal audience. Hosted by veteran producer Declan Oceguera along with radio and podcast expert Donna Kunde, this show provides insider tips and strategies that can help you launch and sustain a successful talk show. Whether you're a beginner or a seasoned pro, you'll find valuable insights and actionable advice in every episode. Tune in to TV Talk Show Formula and take your talk show to the next level! Remember, if you want direct, live support from us for your TV Talk Show, then contact us today at Each week we will walk through an easy-to-follow, proven, plug-and-play way to get YOUR podcast done, 13 minutes at a time, in just 13 weeks. So follow the formula each week. And welcome to the show.


March 27, 2023 13 mins
  1. “When I dare to be powerful, to use my strength in the service of my vision, then it becomes less and less important whether I am afraid.”― Audre Lorde
  2. Become a person worth watching so you can show up on camera confidently without worrying about your “attractiveness.”
  3. How you see yourself is how others will see you on camera (or not see you at all). 
  4. Give your vision a tuneup with affirmations and begin creating your camera ...
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  1. "We have to dare to be ourselves, however frightening or strange that self may prove to be." — May Sarto 
  2. Become a person worth watching by showing up on camera as your perfectly unique self so viewers can get to know, like and trust the real you. 
  3. You have permission to be yourself. Not everyone will like it, but that’s ok!
  4. Practice finding authentic camera confident persona by speaking affirmations out loud in several ...
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  1. "No one can make you feel inferior without your consent." — Eleanor Roosevelt
  2. Become a person worth watching by overcoming imposter syndrome in order to own your expertise and show up on camera confidently every time.
  3. When you show up on camera confidently, making a TV Talk Show becomes easier because your magnetic personality automatically attracts more of your ideal leads, clients, and partners.
  4. Adjust your focus. This is NOT ab...
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  1. “Your purpose in life is to find your purpose and give your whole heart and soul to it”― Buddha 
  2. Become a person worth watching by focusing on your purpose instead of your fear so you create a TV Talk Show that changes businesses and lives. 
  3. Your purpose will be like the sun, everything will revolve around it and nothing else can pull you away from it.   
  4. Get crystal clear on your life’s purpose and your r...
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  1. “When you close the door of your mind to negative thoughts, the door of opportunity opens to you.” Napoleon Hill
  2. Become a person worth watching so you can show up on camera confidently regardless of any self sabotaging thoughts or patterns that show up to stop you or slow you down. 
  3. You live your day on autopilot. Just saying or even committing to a new goal is not enough to get you to turn on the camera consistently. Good n...
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  1. “Everything you want to be, you already are. You're simply on the path to discovering it.” ― Alicia Keys
  2. Become a person worth watching because you are producing TV Talk Shows regardless of what you think about yourself or your abilities.
  3. Visit the theater of the mind .. find your confident TV Talk Show Persona. Watch and learn from this other you. 
  4. Mimic the confident TV Talk Show Person you saw in your mind and allow that p...
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  1. “Your subconscious mind is like a computer. Every so often we need to update it.” – Declan Oceguera 
  2. Become a person worth watching whose inner critic is working in harmony with TV Talk schedules so you show up confidently every time (and keep producing new episodes). 
  3. Fear is the only thing keeping you from showing up confidently behind the camera. 
  4. Get over your Ego. It only wants to keep you safe (at all costs). ...
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  1. “He who has peace inside has everything. He who harbors a storm within his heart and soul has nothing.” – The REAL Story of the Two Wolves
  2. Become a person worth watching whose inner critic (subconscious mind) is working with you (instead of against you) so you continue to get behind the camera even when you don’t want to.
  3. Everyone has an inner critic (EGO) that whispers to us to keep us safe and in our comfort zone. You have perm...
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  1. “Never try to fit a target audience. Write what is true to the characters in their settings and the audience will find you.” Alex Borstein
  2. Become a person worth watching by clearing space for your ideal future audience and viewers to join you on your journey. 
  3. It’s time to get really comfortable with the idea that your future viewers are ready and waiting for you to show up and share your specific brand of expertise with the...
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  1. “Find your own specific voice in filmmaking and go for it. Either people will get it or they won't and that's what it's all about.” Yahoo Serious
  2. Become a person worth watching by getting specific about who might be searching for your expertise. 
  3. Too many budding TV Talk Show hosts refuse to define an ideal audience because they are afraid of missing out on potential viewers and clients. The truth is, you need to speak to th...
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  1. “I always wanted to be somebody, but now I realize I should have been more specific.” Lily Tomlin
  2. Become a person worth watching by choosing your primary audience NOW because if you try to speak to everyone you will actually connect with noone.
  3. You can have a secondary (or more) audience (later). Right now it’s important to choose ONE primary audience and get to know and understand their struggles and aspirations along with the l...
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  1. "Video is a way to communicate, and so is storytelling. And so the key to making great videos is to tell great stories." - Casey Neistat
  2. Become a person worth watching by knowing how to create an effective, intentional short form video.
  3. How to make an effective, intentional short form video (be sure to include all 6 elements): Have a clear topic/objective, quickly engage your audience in the first few seconds, incorporate quick c...
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  1. "Short form videos are the future of social media engagement. Become a video authority and master the different types of short form videos to build a loyal following." - Donna Kunde & Declan Oceguera.
  2. Become a person worth watching by becoming a video authority and knowing the technical terms and how/when to use the different types of short form videos so you can engage your audience and build a loyal following.
  3. There are so ...
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  1. “73% of consumers prefer to watch a short-form video to learn about a product or service”. Wyzowl
  2. Become a person worth watching by using the most effective form of video (short form) to attract and build an engaged audience who is more likely to stop scrolling every time you post a new video.
  3. Research has shown that attention spans keep getting shorter. The major social media trend right now is short form videos. Not only do the...
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  1. 84% of people said that they were convinced to buy a product or service after watching a brand’s video. (Source: Wyzowl)
  2. Become a person worth watching by understanding the different formats used in video storytelling in order to build an engaged audience faster. 
  3. Long form video is 10 minutes or longer (post covid many say 5 minutes or longer); Short form video is 10 seconds - 90 seconds; Live video is typically longer (30 ...
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  1. You can find poetry in your everyday life, your memory, in what people say on the bus, in the news, or just what's in your heart. – Carol Ann Duffy 
  2. Become a person worth watching by sharing everyday moments because life keeps offering you ideas to share that create relatability and relevance with your audience.  
  3. Nothing can top personal experiences to draw an audience closer and entice them to want to engage with...
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  1. “It's like everyone tells a story about themselves inside their own head. Always. All the time. That story makes you what you are. We build ourselves out of that story.”― Patrick Rothfuss
  2. Become a person worth watching by sharing your turning point story in the hero’s journey format and inspire your audience to take action with you.  
  3. Every turning point story includes a challenge you have personally overcome in your ow...
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  1. “A hero is someone who has given his or her life to something bigger than oneself.” Joseph Campbell
  2. Become a person worth watching by mastering the elements of the Hero’s Journey storytelling format to captivate your audience with every word.   
  3. The Hero's Journey storytelling format typically involves the following broad elements: 1) Call to Adventure  2) Challenges and Trials 3) Transformation and Rebirth 4)...
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  1. “The purpose of a pitch is to stimulate interest, not to close a deal.” - Guy Kawasaki
  2. Become a person worth watching with relevant, clear marketing messaging every time so you can grow your audience of raving fans.  
  3. Shared promises create trust, shared problems create understanding, shared solutions create hope and shared invitations (calls to action) open the door for transformation. The difference between sharing “n...
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  1. “I always feel like, someone is watching me…” 80s song 
  2. Become a person worth watching by continuously building and nurturing relationships with the audience you want to serve. 
  3. You can hone your messaging and build your audience by getting to know the first few viewers who engage with your videos. 
  4. Play iSpy with the viewers who begin to engage with your videos. Get real time examples of their struggles, aspiration...
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