In this riveting episode of the podcast, hosts dive deep as they welcome Paul Knittle, the founder and president of MTMG. Titled "On Your Side of the Table: Scaling with Virtual Tech Leadership," this episode isn't just a milestone at 80 episodes; it's a treasure trove of insights on the evolving nature of trust in the B2B realm. With Paul's three decades of experience in sales and marketing, listeners are treated to candid discussions about the alarming statistics that highlight a deteriorating sense of trust in vendor-client relationships, where a shocking 90% of outreach goes ignored!
Paul paints a vivid picture of the challenges today's companies face in navigating the overwhelming influx of marketing options. He shares how his firm takes the unique approach of sitting on the client's side of the table, offering solutions devoid of hidden fees, allowing clients to sift through the clutter of vendors with expert guidance at zero cost. This episode sheds light on the vital need for genuine human connections in an age of technology and AI, where skepticism often overshadows opportunity. Whether you’re an experienced professional or a budding entrepreneur, there's a wealth of knowledge waiting for you in this engaging episode!
#TechLeadership #VirtualTeams #BusinessGrowth #Entrepreneurship #TrustInBusiness #AI #B2BMarketing #Podcast
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