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May 6, 2025 43 mins

This might be the perfect time to reimagine how to best reach your ICP; how to build a better pipeline. Ryan O’Hara, CEO and Co-Founder of PitchFire, a platform redefining how organizations and B2B teams build pipeline through paid prospecting, discusses a value added approach to your prospecting. Ryan challenges conventional outreach tactics, explaining why more automation doesn’t always mean better results.


Key Takeaways:

The outbound paradox.

Highly personalized outreach campaigns that prioritize engagement over volume, leading to real meetings.

How integration with AI is impacting prospecting (30% of sales messages using AI).

743 Billion prospecting touches will be ignored.

Get listed on the Pitchfire marketplace.

Components of a successful pitch framework.

Brand archetypes & social media.


Connect with Ryan on LinkedIn and check out PitchFire.com to see how your team can break through the noise.


Timestamps:

[00:07:13] Effectiveness of paid prospecting

[00:14:54] Pitchfire marketplace, Chrome plugin

[00:15:51] Key to designing a great pitch

[00:21:54] Seth Godin, Purple Cow

[00:26:00] Brand archetypes 

[00:37:11] Quickfire questions



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If you want to master the art of audience engagement while learning how to conquer speaking anxiety, deliver persuasive presentations, and close more deals, this is the program for you. Twins Talk It Up is hosted by identical twin brothers Danny Suk Brown and David Suk Brown, who share leadership communication strategies designed to help professionals embrace the power of their authentic voice.


Together, we’ll explore tips and tools to unlock the full potential of your voice, dominate every stage you step onto, and elevate your influence and value. Along the way, we’ll crush goals and share plenty of laughs.


Book a Free 15-minute discovery call: dsbleadershipgroup.com/schedule-a-call/

Website: appmeetup.com/twinstalkitup/

Community: facebook.com/groups/publicspeakingpoints

Patreon: patreon.com/twinstalkitup

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