Episode 271: Goals Should Scare & Excite You

"Goals should scare and excite you." That’s the mindset Lane Brannan, EVP & GM Americas at Pax8, brings to leadership—and it's exactly what’s propelling Pax8 to become one of the most innovative cloud marketplaces in the channel.

Lane dives into the company’s mission of helping MSPs grow smarter, become more efficient, and reduce risk—while reinforcing the importance of trust, enablement, and delivering real business outcomes.

Key Highlights:

Pax8 is transforming how MSPs scale and serve clients through education, innovation, and enablement.

Vision must be clear from the top and reinforced at every level.

Internal onboarding and leadership development are core to growth.

Lane’s philosophy: align strategy to individual contribution with a closed-loop feedback system.

Connect with Lane on LinkedIn and visit Pax8.com to stay informed about the community.

Timestamps:

[06:51] Evangelize the why

[07:46] Internal enablement

[14:06] Conference expectations

[25:19] Friday Night Lights

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If you want to master the art of audience engagement while learning how to conquer speaking anxiety, deliver persuasive presentations, and close more deals, this is the program for you. Twins Talk It Up is hosted by identical twin brothers Danny Suk Brown and David Suk Brown, who share leadership communication strategies designed to help professionals embrace the power of their authentic voice.

Together, we’ll explore tips and tools to unlock the full potential of your voice, dominate every stage you step onto, and elevate your influence and value. Along the way, we’ll crush goals and share plenty of laughs.

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