Turning cultural shifts into strategic advantages in business with Jasmine Bina

Our society and culture guide our lives and businesses in more ways than we think. When you lean into the shifts that are happening around you, they can guide you to more strategic business decisions.

In this episode of Unbreakable Business, Jasmine Bina, a cultural futurist, brand strategist, and CEO of Concept Bureau, joins us to explore how to build a movement, not just a message. We dive deep into the ways that society impacts how we run our businesses, and how to lean into uncomfortable seasons to birth new ideas.

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Important sections of the conversation

• [2:02] From PR to cultural futurist: Jasmine’s background
• [7:50] Why you need to get weird 
• [12:50] How to build a movement
• [21:29] Shifting beliefs as a small business
• [28:29] You can be the loudest or the most resonant 
• [36:58] Use AI to inspire your creativity
• [42:09] What does having an unbreakable business mean to you?

Resources mentioned

• The Imagination Dilemma by Lydia Kostopoulos
• Peter Zeihan
• Bye Bye, I Love You by Michael Erard
• Jeremy Kirshbaum
• Jane McGonigal

Connect with the guest

• LinkedIn: linkedin.com/in/jasminebina  
• Substack: conceptbureau.substack.com
• Exposure Therapy: exposuretherapy.com

Connect with the host

• Website: podcast.honeybook.com
• IG: instagram.com/honeybook
• IG: instagram.com/akuakonadu_

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