Using AI to get inside your buyer's mind with Katie Read

Want to know exactly how your ideal client will react to your next offer before you even release it? With AI as your business partner, you can.

In this episode of The Unbreakable Business podcast, we’re diving into all things AI and buyer psychology with Katie Read. Katie is a psychologist turned business owner who teaches other entrepreneurs how to train AI to become their best business partners.

Listen in as we discuss creating AI buyer profiles, testing out new ideas, and maintaining your authentic voice while leveraging AI tools. 

The Unbreakable Business podcast is powered by HoneyBook, the AI-powered CRM platform for anyone with clients. Scale yourself and your business with all your leads, clients, projects, and payments in one place. Use the code PODCAST to get 20% off your first year as a new member.

Important sections of the conversation

• [1:28] From psychologist to online business owner
• [5:41] Using AI to learn buyer psychology
• [11:32] Building your own GPT
• [15:10] How to get into the mind of your target audience
• [19:00] What your buying decisions say about your identity
• [22:11] Using AI to attract up-market clients
• [25:36] How to use AI to test offers before you launch them
• [30:15] How to leverage AI without losing authenticity
• [38:48] Turning ChatGPT into your business partner
• [45:00] What does having an unbreakable business mean to you?

Resources mentioned

• ChatGPT

Connect with the guest

• Website: katieread.com
• Indikator: indikater.com
• Instagram: instagram.com/heykatieread
• Grab the Freebie: freebies.buyerpsych.com

Connect with the host

• Website: podcast.honeybook.com
• IG: instagram.com/honeybook
• IG: instagram.com/akuakonadu_

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