Welcome back to The Uncensored Self Podcast.
This week’s episode is a powerful conversation with my new friend Ed Troxell —an organic marketing coach who helps entrepreneurs simplify their message, clarify their brand, and have more fun showing up online.
Ed and I dive deep into what it really takes to make marketing work without selling your soul. From social media and video to email and storytelling, Ed shares his philosophy on how to build a business through authentic connection instead of overthinking every word you say.
If you’ve ever felt paralyzed when it comes to creating content...
If you’ve ever obsessed over what to post, how to say it, or whether it’s “on brand”...
Or if you’re just tired of forcing your marketing to do all the heavy lifting...
This episode is going to feel like a breath of fresh air.
In this episode, we cover:
The biggest mistake entrepreneurs make when trying to “market right”
How to stop hiding behind content rules and start connecting instead
Ed’s 3-part framework for simplifying what you say and how you say it
Why email is still one of the most effective marketing tools—and how to use it
The mindset shift that will change how you see your audience (and yourself)
This episode isn’t just about organic marketing—it’s about energy, presence, and reclaiming your voice.
Watch now and learn how to:
Use storytelling to create resonance and reach your people without burning out
Create consistency without becoming robotic or boring
Build visibility from a place of grounded confidence instead of performance
Let go of perfection and share your work before you feel "ready"
If you’ve ever said, “I just don’t know what to say,” or “I want to show up, but I don’t know how”—this conversation is for you.
If this episode speaks to you, hit subscribe, share it with a friend, and leave a review so more women can find this work.
Meet Ed, our amazing guest and check out this fun free resource!
Ed Troxell is a Visibility & Business Growth Strategist and creator of the Just Show Up Theory™—a mindset and method that helps entrepreneurs simplify visibility, stop overthinking marketing, and attract consistent clients with ease. Through his coaching, Ed helps real estate agents and solopreneurs get visible in just 15 minutes a day so they can stay consistent and attract clients—without burning out, chasing leads, or posting nonstop. Ed’s no-fluff approach makes visibility feel doable—even for the most tech-resistant or well-established entrepreneur.
Grab your FREE copy of The 15-Minute Marketing Plan: A marketing plan built for overwhelmed entrepreneurs that actually works. https://edtroxell.com/just15plan
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