AI as a Service: Synthreo’s MSP Playbook (EP 935)

Uncle Marv sits down with Callan Sapien of Synthreo to unpack how Synthreo evolved from early ML automation to an MSP-ready AI platform launched in the summer after an acquisition. They discuss the realities of the AI agent and copilot market, the need to focus on observable client problems, and the tension between high-margin opportunities and the security and governance required to deploy AI responsibly. Main topics include no-code/low-code architecture, MSP service delivery, AI as a service, risk management, and go-to-market strategies. Key resources mentioned include Synthreo’s MSP-ready tools and AI workflow offerings; URLs to partner sites and product pages can be added here as soon as confirmed.

Takeaways:

• AI as a service is achievable for MSPs when paired with MSP-ready platforms and practical problem-solving approaches.
• The path to profitability lies in balancing services and software, not just selling AI features.
• Focus on identifying real client problems and mapping AI workflows to measurable outcomes.
• Embrace risk with guardrails: host data properly, verify AI sources, and implement governance.
• The market is split between early adopters and those scrambling to catch up; MSPs should lead with business value.

Links for Companies, Products and Books: 

• Synthreo: https://synthreo.ai 
• Pax8: https://www.pax8.com
• Microsoft (general): https://www.microsoft.com
• IT Nation: https://itnation.connectwise.com/
• CoPilot: https://www.microsoft.com/en-us/microsoft-365/copilot

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