Ever wondered what happens when a global IT giant acquires a renowned marketing firm? Tune in as Heather Simek and I unpack the Kaseya-TMT deal and its real impact on MSPs. From the inside scoop on industry rumors to how this move reshapes marketing, peer groups, and community, Heather brings her signature candor and expertise. Plus, we share stories about vendor contracts, FTC rulings, and the unique camaraderie that sets MSPs apart. If you want honest talk and actionable insights, this episode is for you.
Why Listen:
- Get the inside scoop on Kaseya’s acquisition of TMT
- Understand the impact of the FTC’s blocked “click-to-cancel” rule
- Learn best practices for vendor contracts and renewals
- Discover how AI is reshaping managed services
- Hear Heather’s personal journey and mental health insights
- Find out why relationships and community matter in IT
Companies, Products, and Books Mentioned
- Kaseya: https://www.kaseya.com
- Technology Marketing Toolkit (TMT): https://www.technologymarketingtoolkit.com
- Datto: https://www.datto.com
- ConnectWise: https://www.connectwise.com
- Amazon Prime Day: https://www.amazon.com/primeday
- Hardy (musician): https://www.hardyofficial.com
- Chris Stapleton: https://www.chrisstapleton.com
- Steely Dan: https://www.steelydan.com
- Larkin Poe: https://www.larkinpoe.com
- Pentatonix: https://www.ptxofficial.com
- Darius Rucker: https://www.dariusrucker.com
- Carly Pearce: https://www.carlypearce.com
- Larry Fleet: https://www.larryfleet.com
- Lynyrd Skynyrd: https://www.lynyrdskynyrd.com
- Man of La Mancha (musical): https://www.mtishows.com/man-of-la-mancha
Guest: Heather Simek
A 40-year IT veteran, Heather Simek is known for her leadership, mentorship, and deep passion for the MSP community. Formerly VP at a $3.5M MSP, Heather is now consulting, supporting industry peers, and championing mental health and community in tech.
=== SPONSORS
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusine
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