Syncro XMM: MSP’s Secret Weapon (EP 828)

Uncle Marv welcomes Syncro’s CEO Michael George and Chief Product Officer Dee Zepf for an in-depth conversation about the all-new XMM platform. Listeners get an insider’s look at how Syncro is addressing the biggest pain points for MSPs—integrating Microsoft 365 management, automating security baselines, and streamlining workflows within a single pane of glass. Michael and Dee share their journey from Continuum to Syncro, the risks and rewards of betting big on innovation, and how their partner-first approach is reshaping the MSP landscape.

Key topics include Syncro’s unique per-technician pricing, the impact of private equity on MSP tools, and the technical challenges of building seamless Microsoft integrations. Dee explains how XMM delivers direct, multi-tenant 365 management, automated secure score monitoring, and CIS-aligned security baselines—all without the hassle of juggling multiple tools. The episode also covers Syncro’s AI-powered features, network discovery, and partnerships with industry leaders like Domotz and Splashtop.

Companies, Products, and Books Mentioned: 

• Check Out Syncro MSP: https://www.itbusinesspodcast.com/syncro
• Microsoft 365: microsoft.com/microsoft-365
• Domotz: domotz.com
• Splashtop: splashtop.com
• ConnectWise: connectwise.com
• N-able: n-able.com
• NinjaOne: ninjaone.com
• HaloPSA: halopsa.com

=== SPONSORS

• Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/

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• Licensee: Marvin Bee
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• License Date: January 1st, 2024
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=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
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