#35- Heels to Deals: Building a Standout Real Estate Brand and Thriving Community

In this episode, I sit down with Ellen Mitchell, a real estate professional with over 25 years of experience and a niche in probate, senior relocation, and divorce real estate. Ellen shares how her personal brand, “Your Heels on the Ground,” sets her apart in the competitive South Florida market.

In this episode, you’ll discover:

Creating a Niche for Success

Ellen discusses the importance of specializing in a specific area, allowing her to stand out and build a strong reputation.

Going Beyond Real Estate

Learn how Ellen offers unexpected extras like rekeying properties and working with nonprofits to ease the burden on clients.

The Role of Marketing in Real Estate

Ellen shares how tools like Google My Business and educational video content drive her organic growth and build client trust.

Ellen’s Top 3 Tips for Realtors:

1. Find Your Niche: Specializing can help you stand out in a crowded market.
2. Focus on Service: Lead with value and a client-first mindset.
3. Stay Consistent: Build trust by delivering consistent results and messaging.

📺 Connect with Ellen: Follow her on YouTube, Facebook, Instagram, and LinkedIn.

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