Amy Winner, Co-founder of Wheels Up Collective, joins the podcast to share how she has transformed the traditional agency model through innovative thinking and adaptable leadership. With 25 years of experience turning market uncertainty into growth opportunities, Amy shares how she built a thriving agency during the pandemic that now serves as a beacon for both marketing talent and growth-focused clients.
In this episode, you'll discover:
Revolutionizing Agency Culture: Learn how Amy is reshaping the marketing agency landscape by prioritizing talent happiness, embracing remote flexibility, and creating an environment where seasoned professionals can do their best work while maintaining work-life balance.
Strategic Marketing in the Digital Age: Amy reveals her three-pillar content strategy, comparing SEO to a 401k investment and sharing how to balance AI automation with human creativity for maximum impact.
The Art of Client Partnership: Discover Wheels Up's unique approach to client relationships, from their referral-only model to their philosophy on setting expectations and managing growth-stage companies through market uncertainty.
Fostering Sustainable Growth: Amy discusses how prioritizing team wellbeing and selective client partnerships has led to remarkable resilience through market fluctuations.
Lessons from Scaling Success: Amy shares insights from growing Wheels Up from a pandemic-era startup to a 30-person powerhouse, including navigating the challenges of rapid scaling and market downturns.
Amy's Top 3 Tips for Founders:
- Prioritize Quality Talent: Never compromise on hiring the best people possible.
- Stay True to Your Vision: Define what you want and pursue it relentlessly.
- Find Your Sweet Spot: Ensure genuine passion for your work and industry.
Connect with Amy and Learn More:
- Website: Wheels Up Collecting Marketing Agency
- LinkedIn: Amy Winner
Follow Us:
📸 Instagram: Uncomplicate It!
▶️ YouTube: Uncomplicated Marketing - YouTube
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