#43- Beyond the Logo: Brand Alignment Uncovered

Unlocking Brand Alignment with Brandon Coleman Jr.

Brandon Coleman Jr. joins the podcast to share his five decades of experience in brand alignment, marketing strategy, and business growth. As a renowned advisor, author, and entrepreneur, Brandon has helped countless businesses unlock their full potential by ensuring their brand perception matches reality. Through his Brand On movement, he empowers leaders to align their brand, maximize opportunities, and drive substantial success.

In this episode, you’ll discover:

The Power of Brand Alignment

• How a professor’s offhand comment led Brandon to a lifelong career in branding.
• Why brand alignment is the hidden power that many businesses overlook.
• The difference between brand tactics and true alignment—and why getting this right can be a game-changer.

Common Brand Pitfalls & How to Avoid Them

• The top seven potholes that derail brand alignment, from internal marketing teams to external vendors.
• The dangers of compromising your brand just to please others.
• How small but unintentional shifts in your business can cause brand morphing—and how to stop it.

The Role of AI & Modern Marketing Tactics

• The impact of AI on branding and why business owners must learn to use it without losing authenticity.
• How digital marketing agencies often fail their clients—and what to look for in a truly strategic partner.
• Why influencer marketing isn’t always the golden ticket brands think it is.

The Foundational Principles Every Business Should Follow

• Why ghost-walking your customer journey is one of the most critical exercises before launching or refining a business.
• How to align your business from the inside out, ensuring employees, vendors, and leadership all work towards the same brand vision.
• The importance of stepping back and seeing your brand from the customer’s perspective—before it’s too late.

Brandon’s Advice for Entrepreneurs & Business Leaders

• Don’t get lost in tactics—focus on alignment first.
• Walk your customer’s journey before you launch.
• If you’re not in full brand alignment, you’re leaving money and opportunity on the table.
• Surround yourself with the right experts—because not all marketers understand alignment.

Connect with Brandon & Learn More:

• Brandon Coleman Jr. Website 
•  Pre-Order the Book: Brand On: The Hidden Power of Brand Alignment order here 
• Connect with Brandon on LinkedIn
• Follow Brandons Instagram

This episode is a must-listen for business owners, marketers, and anyone looking to build a brand that truly connects. Are you ready to get your brand aligned?

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