#58- Conducting the Marketing Symphony: Inside the CMO Role

🎙️ This Week’s Episode: Allyson Havener on Owning the Modern CMO Role

What does it take to go from ballerina to CMO in the fast-paced world of B2B tech? In this episode, I sit down with Allyson Havener, Chief Marketing Officer at TrustRadius, to unpack what it really means to lead marketing today—across content, data, strategy, and most of all, trust.

With a background that spans SaaS, brand building, and go-to-market strategy, Allyson shares how she orchestrates marketing teams to drive growth—and why being action-oriented beats perfection every time.

Allyson shares:

• Her journey from creative roots to tech CMO
• The difference between marketing for marketing’s sake and marketing that drives business
• Why original content (not AI copycatting) is the next frontier
• How TrustRadius is redefining the buyer’s journey with real customer voice and reviews
• Why marketers need to take off the “marketing hat” and think like business leaders

We also dig into the evolving B2B customer journey (hello, Google’s messy middle), the power of word-of-mouth at scale, what makes modern demand gen work, and how CMOs can build boardroom credibility by aligning marketing to revenue—not just vanity metrics.

🎯 Key Takeaways:

• Build trust by showcasing real customer experiences
• Original content means having a POV, not just publishing AI fluff
• B2B buyers want pricing, proof, and peer validation—fast
• CMOs must balance brand-building with revenue accountability
• Content + distribution + consistency = the simplest (and smartest) growth plan

Whether you're leading a marketing team, building a go-to-market plan, or trying to make your way to the C-suite, this episode offers fresh perspective on how today’s top marketers are adapting, iterating, and leading with purpose.

📌 Learn more about TrustRadius at trustradius.com
📌 Follow Allyson on LinkedIn
📌 Follow TrustRadius on LinkedIn

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