Driving Powerful Growth with AI in 2025: AI Agents & Avatars

The sales and marketing show that goes under the hood of the latest tech, tools and trends to help you work smarter. Welcome to Series 4. Join Tony Eades, co-founder, business re-thinker, and Chief Strategy Officer at Salted Stone, as he goes Under The Hood with Nicholas Holland, Head of AI and SVP, Product at HubSpot. In this episode, we explore how the fear of AI is giving way to confidence, with nearly half of marketing leaders already investing in AI tools—and adoption in sales has nearly doubled in just one year. We’re seeing a clear shift from cautious experimentation to strategic integration. But while some businesses are racing ahead, others are still stuck on the starting blocks. We discuss how AI is transforming customer experiences, boosting ROI, and streamlining everything from sales prospecting to content creation. We unpack real-world examples of AI use cases, powered by HubSpot and deep dive into how smart tools like Content Hub and Marketing Hub work to deliver results. Plus, Nicholas shares examples where AI agents drove real impact—and what’s next in the evolving relationship between AI, avatars, and your bottom line.