027 Pushing P(*perseverance & pivoting) with Aurora James — founder of Fifteen Percent Pledge and Brother Vellies on her new memoir, Wildflower

Sometimes a single idea can change the way we all live for the better, and that’s what Aurora James did. Founder of Fifteen Percent Pledge, a racial justice organization that’s redirected over 10 billion(!!) dollars into black owned businesses. She’s the beauty and brains behind the coveted luxury accessories brand Brother Vellies and now she’s adding author to the list… Aurora is the definition of being the change you want to be in the world. She joins us this week to chat about her brilliant and touching memoir, Wildflower. We talk all things pushing P (pivoting and persevering), the duality of both things being true, planting seeds and harvesting the big idea, being close and loving our parents from afar, relationships and dating in the big city, psychics, soulmates and more.

If you have good taste and want to buy her book: https://www.amazon.com/Wildflower-Memoir-Aurora-James/dp/0593239458/ref=nodl_?dplnkId=2e579cd8-2c02-41c2-8064-87bb3e57443b

TIMESTAMPS:

00:00 Defining success, writing a memoir, the art of the edit and losing the expectation of perfection in vulnerability

08:23 Fifteen Percent Pledge & Brother Vellies

15:04 Being objective with yourself, navigating relationships with your parents

19:30 Doing the work in therapy, unpacking your own baggage, Hoffman Institute and alternative therapies

24:54 Pivoting and persevering, how to keep pushing

29:20 She wrote a memoir! Facing hardships

34:35 Corporate responsibility, using consumer guilt as a distraction

37:53 Communicating with vulnerability, breaking down barriers, being the first to get naked

47:50 Rebuilding, fixing issues in powerful places and reconciliation

56:15 CFDA and Vogue

01:01:15 Partnerships and Relationships, surprising new beginnings and success outside finances

01:05:16 Financial literacy and staying afloat

01:07:42 Asking for favors

01:10:09 Unhinged exclusives on the book and a met gala reveal