Samantha McKenna: Nail social selling on LinkedIn

AI can make it faster and easier than ever to do deep-dive prospecting research, cutting the time it takes from hours to minutes. But with so much AI hype, how do you know which tools are legit? And where does AI fit in with social selling and #SMYKM? If you’re feeling confused by the AI hype you’re not alone. This episode of the 10x GTM Podcast is all about social selling in the age of AI. In the episode, we cover:

• Social selling 101
• The Show Me You Know Me framework for writing compelling outreach
• How to build a strong sales POV and stand out in a crowded inbox
• AI tools you can use to speed up/simplify your workflows

About Sam With just shy of 100,000 LinkedIn followers, #samsales’ Founder and CEO, Sam McKenna, has spent her nearly 15+ year career in Enterprise sales doing two things: breaking over 13 sales records and doing so by leading with a manners-first and buyers-first approach to sales that shuns the status quo of the profession. ‍ In addition to sharing her practical and actionable sales, leadership, and entrepreneurial tips, Sam holds an unparalleled amount of distinctions as a LinkedIn expert, including being one of few people to be a LinkedIn brand ambassador and LinkedIn Sales [In]sider. Further, she has been creating content since 2011, been an influencer on the platform since 2016, is a former Enterprise sales executive leader for LinkedIn’s Sales Navigator division, and was awarded the coveted Top Voice on LinkedIn award in 2024. ‍ Sam has also been named a Top 100 Global Sales Leader 2023, Top 50 Women in Revenue, Top 25 Women in Revenue, Top 20 Women in Sales Leadership, repeated recognition as both a 100 Best LinkedIn Influencers and a Top Ten LinkedIn Sales Star, amongst dozens of awards, and is frequently sourced as a keynote speaker for global brands.