Bridging Cultural Gaps Through Branding

In this episode of Unpacked: Culture Chronicles, Danielle Marshall sits down with Robin Flemming to explore the deep connections between culture, identity, and branding. Robin shares how her lived experiences and diverse identities shape her work, offering a candid perspective on what it means to show up authentically in professional spaces. Together, they discuss the tension between authenticity and performance, the influence of women in branding, and the responsibility of honoring people’s stories, especially in sensitive contexts like re-entry after incarceration. This conversation highlights the role of storytelling in shaping perceptions, the importance of aligning brand narratives with personal truths, and the ongoing work of building trust through representation.

BIO

Robin Flemming is a heart-centered creative and the Founder of The Reflective Edge, a full-service branding agency based in Washington, D.C. As an internationally published photographer and brand strategist, she helps women-led businesses bring their brand stories to life through impactful visuals, strategy, and storytelling. With a background in federal service and a passion for social impact, Robin bridges authenticity with excellence—empowering high-achieving entrepreneurs to show up boldly and truthfully in their brand presence. She’s also a founding member of The Vision Board Media Collective and one of the force behind the “Reclaim and Rebuild” initiative.

You can get in contact with Robin at: 

www.linkedin.com/in/robin-kenyetta, the.reflective.edge on IG, https://www.thereflectiveedge.com/

Keywords

cultural differences, branding, authenticity, storytelling, identity, women in business, performance, hiring practices, vulnerability, re-entry

​​Takeaways

Cultural awareness is essential in branding.

Authenticity should be prioritized over performance.

Branding must reflect the truth of the individual.

Identity plays a crucial role in brand storytelling.

Hiring should focus on mission alignment, not just cultural fit.

Women bring unique perspectives to branding.

Vulnerability can enhance brand connections.

Understanding one's 'why' is critical for business success.

Storytelling can break down stereotypes and foster understanding.

Incarceration affects diverse communities, not just one demographic.