In this enlightening episode, marketing expert Angela Frank shares her revolutionary "marketing ecosystem strategy" and why focusing on a single channel is the secret to scaling your business. As a fractional CMO who has helped clients manage marketing budgets of up to a million dollars per month, Angela breaks down why entrepreneurs should resist the temptation to be everywhere at once and instead, master one platform before expanding.
Key Takeaways:
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Why the "do more by doing less" philosophy is crucial for marketing success
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How to identify which single marketing channel will work best for your specific business
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The value of a fractional CMO versus hiring in-house marketing leadership
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Why creating a cohesive "marketing ecosystem" with a through-line across all efforts drives better results
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How to determine your ideal customer profile (ICP) and find where they're hanging out online
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Practical ways to use ChatGPT to enhance (not replace) your marketing efforts
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The surprising resurgence of Reddit as an effective marketing channel
Resources Mentioned:
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Want even more help with your marketing? Join the FREE Membership Program: Marketing Accelerator
- Interested in working with Angela? Check out her website here!
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For more marketing tips, listen to The Growth Pod podcast!
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Angela's Book: Your Marketing Ecosystem (DM Angela on LinkedIn for a FREE copy!)
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Angela's LinkedIn: Connect with Angela on LinkedIn for marketing insights, learn about her fractional CMO services, and DM her for your FREE copy of her book!
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Marketing Tools Mentioned: ChatGPT, HubSpot, Canva, CapCut
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