Untangled

Untangled

Untangled is a podcast for founders and people considering becoming founders who want to build a business that is authentically theirs. Each episode features honest conversations with founders about what it really takes to build something that fits. We talk about getting out of your own way, questioning assumptions, and bringing the hard-to-name things to the surface so better decisions can be made. This is a space for founders to step back, think out loud, and give themselves permission to build the business they actually want to lead. One that reflects who they are, aligns with the market

Episodes

May 25, 2026 17 mins

She didn’t become a photographer overnight.

And she didn’t wake up one day and suddenly become anentrepreneur either.

In this Radical Shifts episode, Lisa Buck shares thewinding path from corporate attorney, to stay-at-home mom of four, to founder of Lisa Buck Photography.

What looks like a dramatic career change from the outsidewas actually built through years of paying attention to what kept bringing her back to the camera, what kin...

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She didn’t wait for the layoff.

She started building before she needed to.

In this Radical Shifts episode, Alyson Phillips shares how Sassy Daffodil Garden Consulting came to life after 25 years in corporate.

Not as one big decision.

More like a series of small ones that kept pointing herin a different direction.

She was still in her full-time role when she startedpaying attention to what gave her energy and what kept showing up in her ...

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When you finally get momentum, it can be surprisingly hard to stay focused.

Tanya Coller has always wanted to build something of her own. After years working in product and coaching, she used new AI tools to create a platform that helps experts make their content more interactive for learners. An early signal turned into beta users. Beta users turned into real feedback. On paper, things were moving.

But as the possibilities expanded,...

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April 13, 2026 50 mins

If you have ever taken a class or tried something new just to “find your fun” and then wondered why it keeps pulling at you, this episode will feel familiar.

Dr. Natasha Knight did not set out to start a business. With a long career in public health, she signed up for an interior decorating course as a creative outlet. After selling her home, a realtor casually asked who had staged it. The answer was simple. She had. That comment op...

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If you have ever wondered how some founders become instantly referable while others keep explaining what they do, this conversation will resonate.

In this Choosing a Lane episode, Brianna Pyka shares howBrandRaise grew by narrowing its focus inside the nonprofit world. Today, they are known for connecting brand and fundraising in a way that feels seamless. But that clarity did not appear overnight.

In the early days, they tested thei...

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If you’ve ever realized your experience is impressive, but still hard to explain in a way that makes people immediately know when to call you, this episode will feel familiar.

Lindsay Early spent two decades inside large organizations helping brands grow. After an unexpected career pause, she chose to build something on her own terms instead of stepping back into another corporate role.

What she’s untangling isn’t capability. It’s tr...

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If you’ve ever felt like two parts of you both come naturally, but don’t quite fit together in your business, this episode will feel familiar.


Geri Huibregtse has spent years as a COO and consultant in fast-paced digital product and agency environments, working closely with tech and creative leaders under real delivery pressure. Along the way, she began questioning how leadership actually shows up in the day-to-day work, especia...

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If you’ve ever felt pressure to “just pick one thing,” even though your value shows up in many places, this episode will feel familiar.


Kristi Broom describes herself as “unapologetically and.” Throughout her career, she’s stepped into whatever challenge was in front of her, learning by doing and helping people move forward through moments of change. But as she built her own business, that strength started to feel like a liabili...

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In this first episode of Untangled, Beth Elliott reflects on her first unofficial untangling session with Susan Cevette, founder of WatersEdge Wealth Management.


Susan was not unclear about who she served best. She already knew. What held her back was the fear of saying it out loud and what that decision might cost her.


In their conversation, Susan realized that naming who she serves did not shrink her business. It freed her ...

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