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October 20, 2025 50 mins

This week, I sit down with Aja Evans, author of Feel Good Finance. We talk about how finances can tie into feelings of self-worth, therapy and talking about finances, and changing our perspectives around our money and how we deal with it.

 

Aja Evans is a Licensed Mental Health Counselor, speaker, and author specializing in Financial Therapy. With over a decade of experience, Aja is determined to help more people break the taboo of keeping money and emotions secret. In addition to her practice, Aja is the president on the board of the Financial Therapy Association, consults with FinTech companies, and is the author of Feel Good Finance, available on book sites. Aja has been featured in a variety of major news outlets including The New York Times, Business Insider, NerdWallet, Time, and Teen Vogue. Aja is on a mission to get more people engaged in living their best lives while attuning to their thoughts, feelings, and behaviors around money. Outside of work, you can find Aja chasing after her two young children as they hunt down the next delicious place to eat.

Links:

@AjaETherapy

AjaEvansCounseling.com  

https://bookshop.org/p/books/feel-good-finance-untangle-your-relationship-with-money-for-better-mental-emotional-and-financial-well-being-aja-evans/84e09cbe907b38fe?ean=9781637745434&next=t&

Center for Financial Social Work: https://financialsocialwork.com/ 

Trauma of Money: https://www.thetraumaofmoney.com/ 

Financial Therapy Association: https://financialtherapyassociation.org/ 

 

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