Attract Local Customers by using Smart SEO Occasionally I use this podcast to address topics which are not strictly a leadership core competency, but which could greatly benefit people in certain leadership positions.. This is one of those episodes. I've aimed today's program at professionals, entrepreneurs, and leaders whose businesses rely on the internet to bring them customers, especially local customers. Their ability to use search engine optimization to maximum advantage pays incalculable dividends. My guest, John Vuong, has helped over 10,000 business owners in 50 verticals dominate their local market in terms of search engine rankings. In this episode he discusses major considerations to keep in mind as you consider marketing on the web. And for those who lack the time or inclination to optimize their own website, he offers helpful guidance on finding a professional to assist. John also highlights the clear distinction between advertising on the web and marketing on the web. Marketing is likely to succeed, he explains, when you clearly know what potential customers are looking for when they are ready to buy. John's company, Local SEO Search, Inc. serves all of North America from its base in Toronto, Canada. John's website is https://www.localseosearch.ca. Learn more about your ad choices. Visit megaphone.fm/adchoices