Focus groups, mock trials and unicorn hires with Keely Duke

USLAW Live is supported by USLAW corporate partners S-E-A, American Legal Records, Arcadia Settlements Group, Immersion Legal Jury, Marshall Investigative Group and MDD Forensic Accountants 

2:00 Intro to Keely Duke, her practice, the growth of her litigation firm, plus thoughts on the Idaho college murder trial and Bryan Kohberger

5:09 Do things try in Idaho?

5:27 What are juries like? Thoughts from a recent focus group.

6:30 Career journey

8:17 Is there a Z in Boise?

8:45 Focus groups – using them more frequently and doing multiple focus groups on big cases, early theme development 

9:40 Examples of cases that are good for focus groups, what tactics the plaintiff’s bar is using around this and how local jurors have a sense of personal responsibility.

11:40 When do you start focus groups? At what point in a case? Before or after the plaintiff’s deposition?

12:30 What's plaintiff’s bar doing with mock trials and data? Keely shares a defense-side perspective and important insights from a recent mock trial.

17:57 When should you file a motion in limine?

19:14 How focus groups and mock trials are the best crystal balls we have.

20:10 Difficult tower issues and how mock trials and data can help.

21:10 Highlights from USLAW NETWORK Medical Law and Professional Liability forums – special event was among the best – USLAW is fun, not just educational! Also, what did a special guest plaintiff’s lawyer share? 

24:34 Keely’s perfect day

26:08 Favorite travel destination, empty nesting

28:55 Low turnout for people sitting for the bar in some states – but Duke Evett has found the unicorns, and the unicorns are staying; it’s also about firm culture.

31:30 Favorite things about doing the podcast.

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