We have a very special guest, Andrew Sherrard, on this episode. Andrew is a former Chief Marketing Officer at T-Mobile US where he managed $1B+ in marketing budget and drove $16B in annual revenue. His un-carrier marketing strategy changed how wireless services are sold in the US. Andrew shares his insights on concept testing, positioning, naming, branding, pricing, advertising agencies, and other marketing topics that are useful for startups.
Arne will be back next week.
Correction: Edgewell tried to buy Harry's Razor and not Unilever/P&G. Sorry.
Useful links:
1. Andrew on Twitter
2. Andrew on LinkedIn
3. Andrew's recommended marketing book
4. Un-Carrier strategy
5. Chander's blogposts on marketing
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