Episode #77. How to Think Like a 10-Figure Founder and Build a Brand That Outlasts You — A Conversation with Doug Crowe

What do billion-dollar founders see that the rest of us don’t? 

What separates those who build legacies from those who just build businesses? And how can storytelling—not just strategy—be the most powerful tool for influence and growth?

In this episode of the Value Creators Podcast, Hunter Hastings talks with Doug Crowe, brand strategist and founder of Author your Brand, to unpack the timeless principles that define the world’s most successful entrepreneurs. Doug has worked with hundreds of founders to distill not just what they do—but how they think.

Key insights include:

• Why vision, not charisma, is the real superpower of 9- and 10-figure founders.
• The OODA loop framework and how elite entrepreneurs make faster, smarter decisions.
• How to evolve your leadership as your business grows—or risk becoming the bottleneck.
• The non-negotiable role of personal branding in a world flooded with AI and noise.
• Why your founder story is your strategy—and how to tell it so people remember.
• How culture and cross-training can turn every employee into a brand ambassador.
• What you must stand for—and stand against—to build an enduring legacy.

Doug and Hunter go deep on the intersection of humanity and business, showing that in a digital-first world, the brands that win will be the ones that connect on a human level—with purpose, story, and truth.

Whether you're a startup founder or scaling a 9-figure enterprise, this episode will challenge how you think about leadership, storytelling, and the future of brand.

This one’s not just about building a business. It’s about becoming the kind of founder who changes industries.

Resources:

➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course

Connect with Doug Crowe on LinkedIn

Learn more about Author Your Brand

Connect with Hunter Hastings on LinkedIn

Subscribe to The Value Creators on Substack