In this conversation, Matt Harris interviews Nicole Donnelly, founder of DMG Digital, about the challenges and strategies in digital transformation for B2B companies. They discuss the importance of change management, the distinct differences between B2B and B2C e-commerce, and the critical role of marketing and content in achieving e-commerce success. Nicole shares insights on navigating resistance, building trust, and the necessity of thorough assessments before implementing technology solutions.
Chapters
00:00 Introduction to Nicole Donnelly and DMG Digital
03:03 Understanding Change Management in Digital Transformation
06:06 Navigating Resistance and Building Trust
08:56 The Distinction Between B2B and B2C E-commerce
12:04 Challenges in B2B E-commerce
14:59 The Importance of Marketing in B2B
17:47 The Role of Content in E-commerce Success
21:05 The Need for Assessment Before Technology Implementation
23:58 The Value of Experienced Guidance in Digital Transformation
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