Episode Transcript
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Intro (00:00):
Welcome to Vegas Realty.
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.
Whether you're buying, sellingor investing, we bring you the
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navigate the ever-changing LasVegas realty landscape.
Tune in each week as we breakdown the data, answer your
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(00:21):
the entertainment capital of theworld.
Trish Williams (00:26):
Hey, las Vegas.
Thanks for joining us back hereon Vegas Realty.
Check your local Las Vegas realestate news show.
I am Trish Williams and we haveour co-host, courtney Bone.
Hi, hi everyone.
Yes, and today we are doing acommunity spotlight, so we have
a guest with us, mark Schaeferwith MyVegas Magazine.
And Mark, we're so excited totalk to you and hear all about
(00:49):
you and what you guys are doingtoday on the show.
But before we do that, let'sopen up with our market numbers
of inventory for the week andrates.
Now that Courtney's on the show, we get to talk rate news too,
so we're excited about that.
So, for the last seven days well, actually this morning we have
(01:12):
single family homes on themarket.
We're at 5,474, pretty much thesame number as we seen last
week.
We're right around the sameballpark Condos and townhouses
on the market.
Those are at $1839.
Now over the last seven days,we have had 757 new listings,
(01:33):
price decreases at $773.
Those are around $100 less thanwhat they were last week.
Under contract, we are at 698homes when under contract and
sold.
We're at 643.
And what are we looking at forrates?
So pretty exciting, yes, atleast for us for sure.
(01:56):
So this is in the first.
This is the.
We are finally under seven% andthat hasn't happened in about
30 days.
So for us on a 30 yearconventional to be a tad bit
under 7%, it's not a hugemovement.
But you know we're starting,things are starting to look up
and we are now in the sixes, sothings are starting to slowly
(02:19):
trickle down and that's superexciting for us.
And if you're looking at an FHAloan, we're right at about a
6.2.
So slowly starting to come down.
Like I said, this is the mostmovement we've really seen in
the last 30 days to finally seesomething under 7% as far as
conventional.
So we're excited about it.
And if you're looking at an FHA, right around 6% is really
(02:42):
great for a national average.
It is really
great and that maybe we could
start getting some of thesebuyers off the fence.
One of the interesting thingsthat I noted when we were going
through inventory when I wasgetting the inventory numbers
for this week is newconstruction has obviously been
a big driver for buyers becauseof the rate buy downs and of the
(03:05):
solds that over the last week,15.4% of those were new
construction and 11.46% of thosewere new construction that went
under contract this last week.
So we're seeing a lot of drivethere, but we definitely have
some amazing deals on resalethat are out there and some
(03:26):
motivated sellers.
So these rates coming down,hopefully we'll get some people
pushing into those because wewant to see this, uh, this
resale inventory.
I want to see it go down alittle bit.
It's a, I think, 54, 74,.
It's not a terrible number, butit's not the best.
Courtney Bohm (03:41):
Yeah, and you
know, I think there's always.
You know, I think the more newbuilds that are coming out,
obviously it's going to pushpeople who own homes and they
want to sell and you know itgets them more motivated to
really want to, you know, offersome things that you know to
make it more attractive.
So hopefully we're going to geta lot more buyers into homes
and, you know, homes that are onthe market that aren't new
(04:02):
builds.
Trish Williams (04:02):
Yeah, sellers
out there, consider those
concessions Rate buy downs,offering concessions to the
buyers.
That is definitely somethingthat will help motivate those
buyers to choose you over newconstruction.
And well, on that note, let'sget into introducing Mark
Shaffer.
Intro (04:19):
Yay.
Courtney Bohm (04:19):
So Mark is with
MyVegas Magazine, local magazine
here in the Valley, and Marktell us a little bit about my
Vegas.
What is it?
Mark Shaffer (04:29):
Well, my Vegas is
a city magazine.
Every city has one, every cityhas one Dallas, la, san Diego,
orlando, vegas never really hadone that caught on.
Most of the magazines that werehere 20 uh years ago and 30
years ago were all about thestrip, and there was a lot of
magazines about where to go,what to do on the strip, and
(04:50):
nobody was addressing the locals, uh in, in any uh high fashion
style, uh, you know, or any uhcapacity.
So I saw that void and Ithought, you know, we need one
here in las vegas for the localsbecause, uh, in fact, a lot of
the tourists that come to theStrip, you know, they stay for
four days and it's usuallyThursday, friday, saturday,
sunday, and they never leave theStrip and they wonder where we
(05:14):
live.
Trish Williams (05:15):
Yeah, you know,
when I was a kid growing up in
Las Vegas, people used to backI'm dating myself here.
But back in my days when I wasa kid we used to have like these
teen talk lines, where you liketalk to kids on the phone from
other States.
It was like you know ourversion of social media.
And I'd say I lived in LasVegas and they'd say, well, what
hotel do you live in?
(05:35):
And I was like no, I live.
I live in a house.
And they'd be like no, you'relying, there's no houses in Las
Vegas.
So many people used to not knowthat there was a local
community here.
Mark Shaffer (05:49):
I know.
I think it's funny too, becausewhen you have like friends
visit and they're all on thestrip and they're like how do
you live here?
And you're like I don't live onthe strip and you know a lot of
us, some of us barely go to thestrip at all.
Courtney Bohm (05:56):
I never do.
There's so many amazing thingsoutside of the strip, and
especially now.
We have teams, we have sportsteams and every there now.
Mark Shaffer (06:05):
We have teams, we
have sports teams and every
there's so much growth here.
It's incredible, phenomenal.
Yeah, so yeah, my vegas wasformed to fill that void, you
know, to create something forthe locals, uh, to uh love and
look at, and hold in their handsand be a part of, and and
that's how it was born and thatwas uh, 2010 2010, so you've
been around for quite a while.
Trish Williams (06:20):
I know you're a
pretty established name.
I didn't have to ask questionswhen I first heard of you of who
is that?
Because I see you everywhere.
Where do you guys?
Where is your magazine?
Where do you have yourmagazines out Like, where are
they usually at?
Where are they typically at?
Where do people find them?
Mark Shaffer (06:40):
Well, there's
about 300 racks and drop spots
all over town.
I see there's about 300 racksand drop spots all over town.
A drop location could be adoctor or dentist office.
On the table when you walk intoyour doctor's or lawyer office
or or any business office, thenwe've got restaurants all over.
We have also our own racksabout 300 stops all over town
where you get it for free.
But recently we just signed abig contract with a distribution
(07:01):
company for the magazine to beavailable in every store.
Courtney Bohm (07:05):
Oh, wow.
Mark Shaffer (07:08):
So now they're on
sale at over 216 stores and
we're the only one including,let's see, target.
We have Target, albertsons,bond, smith's, walgreens, cvs,
barnes, noble's, sprouts, allthe Sprout stores, all the Whole
Foods, and so now you can getit anywhere, anywhere, over 216
stores.
Wow, if you want to buy it Imean you know with gas where it
(07:30):
is you can drive across townpick it up at our office for
free or find a location you canspend 10 bucks in gas looking
for it, you know, or you canjust go to your local store and
pick it up for $9.99.
Courtney Bohm (07:40):
How often does a
new magazine come out?
Mark Shaffer (07:42):
So we're quarterly
winter, spring, summer, fall,
Courtney Bohm (07:44):
Gotcha.
Trish Williams (07:46):
Years ago I did
a cover on my Vegas magazine
with you.
That's how we met.
Mark Shaffer (07:51):
I wish I had that
one here to show off.
Trish Williams (07:53):
I have copies.
I should have brought one, butwhat I did when I did that was I
did like a social mediachallenge of people.
I said, if you find themagazine with my cover on it,
post a picture.
And I entered them into adrawing.
So like I made it fun and itwas like an Easter egg hunt for
the magazines.
Mark Shaffer (08:12):
And you win a free
house.
Trish Williams (08:14):
Yeah, no, free
house, but yeah, but there was a
.
Yeah, there was a drawing and aprize.
So I made it fun.
So, on that note, what type ofpeople do you feature in the
magazines and how does that work?
Mark Shaffer (08:26):
Well, the magazine
is kind of like a common, a
city magazine is typically youknow where to go, what to do,
but we've also added the elementof the who's who in town.
They say in Las Vegas there'sabout 200 people that make all
the decisions in this town.
I say, well, there's another.
You know a lot of ourpoliticians, or you know the
higher uppers.
You know and I know a lot ofregular people like us that you
(08:48):
know are also making bigdecisions, and so we make it
available for just about anybodyto be on the cover and we like
to feature business owners andthe movers and shakers, if you
will, different primaryindustries like law, medicine
with our doctors, or real estate, like you, and anybody that's
(09:09):
making Vegas move down the trackas it's booming Part of the
boom, I might say People thatare part of the boom.
Trish Williams (09:16):
Yeah, it's
print influencers right.
Uh-huh, Exactly yeah.
Yeah, I like that, exactly.
Yeah, yeah, I like that.
And you guys have awards thatyou do every so often for
different industries.
Can you tell us about that?
Mark Shaffer (09:31):
Yes, we do the Top
100 Doctors in Las Vegas.
We do a feature once a year onthat.
We do a once a year feature onthe Top 100 Lawyers in Vegas.
We do a feature on the Top 100Real Estate Professionals in Las
Vegas and the Top 100 Men, thetop 100 women too.
So any business you know, andit could be a woman with a
(09:52):
beautiful med spa, or it couldbe a man that I'm going to see,
a guy today down at town squarethat has a sports car business,
and it's just amazing peoplethat behind the businesses that
moved Las Vegas.
And so we love doing thosefeatures, those top 100 as well.
Trish Williams (10:10):
Yeah, yeah,
that's great, and I know that
you can go on your website andnominate anybody.
Yes, if you know someone outthere that you think is doing
great things and wants to be,and you would like for them to
be featured, you can go on andactually nominate them for one
of these features that you have
Mark Shaffer (10:28):
Absolutely At
myvegasmagcom.
Yes.
M-a-g myvegasmag I saw that youhave a lot of different
business partners too on there,like different restaurants,
different right.
Yes, there's like a list of.
Oh yeah, we love featuring therestaurants too.
(10:49):
I mean, who doesn't love to eat?
You know, that's three times aday, so to speak.
So we love featuringrestaurants as well and a lot of
businesses.
You know, uh, I love it when afriend of mine, uh one of my, uh
one of my gals in the office,she says no one is exempt from
being on the cover and we'realways looking for good stories.
There's a lot of successstories here where people come
here with a hundred dollars totheir name and 10 years later
they'd have a hundred employees,they have five offices and
they're just boom, boom, boom,and so we'd love to share the uh
(11:11):
, the, the success stories aswell.
Trish Williams (11:13):
Yeah, that's
great and you do.
Do you have um?
You do have regular articlestoo.
Um, in there, it's not just amagazine full of advertisements.
You have articles and thingsthat you have every week that
are ongoing, that you haveprofessionals do.
Mark Shaffer (11:26):
Yeah.
So when the Sphere came in, forexample, we did a story on the
Sphere, you know, and what's newin Las Vegas and what's
happening.
That big train coming from LA,that's going to be a big story
over and over the RaidersStadium.
When that was going up, we weredoing a lot on their stadium
watching that go.
But at the same time we'llfeature a story of where to take
the kids on Fourth of July,yeah, or where Santa Claus is
(11:49):
going to be this season and howto catch up with Santa.
Courtney Bohm (11:52):
Yeah, so
everything that's happening here
in the community is all locatedright there.
Mark Shaffer (11:57):
Yeah, everything
Vegas yeah.
Trish Williams (11:59):
I love that and
that's definitely a necessity.
What made you want to startthis?
Mark Shaffer (12:06):
Well, that's a
little bit of a story.
You know, we go back to the2000s.
I was a cruise ship singer andthen a wedding singer.
Courtney Bohm (12:15):
Really, I've
heard of that.
Trish Williams (12:16):
What cruise
ship, a carnival.
I spent five years out in thecity.
Courtney Bohm (12:19):
Oh wow, and what
type of music did you sing?
Mark Shaffer (12:29):
Well, back then I
did all big band stuff, okay fly
me to the moon, and all thatgood stuff you know um, if I
wouldn't know we would have yousinging.
I'm working on my first albumright now and now I just do
country music.
I love this new country goingon.
It reminds me of my uh, mymusic when I was a kid, and uh,
but with a new twist, a new pop,feel you know.
So I'm really into the popcountry right now.
I really love it all.
But I was a wedding singer backin the 90s and went from the
(12:49):
cruise ship singer to theOrlando.
I met a girl on a cruise shipfrom London, england, and we
moved to Orlando and got marriedand then in Orlando I started
the wedding business.
I was a wedding singer for awhile and I started advertising
in the local wedding magazineand after a few years five years
the publisher said hey, youwant to get into my business?
And I said publishing magazines.
(13:11):
I said show me the money.
And he did, and we did, andthat went for about 13 years and
then we sold out to a big webMD.
And then we sold out to a bigWebMD, bought our company out,
okay, and so wound up with a bigcheck and I was out of work.
So I started a restaurantmagazine called the Las Vegas
(13:32):
Restaurant Guide.
And then I started the LasVegas Home Improvement Magazine
and then Las Vegas Home andHealth Magazine, las Vegas Woman
Magazine.
I started Las Vegas BrideMagazine.
By 2007, I had 10 magazines.
Courtney Bohm (13:46):
Wow.
Mark Shaffer (13:46):
And we all know
what happened in seven and eight
the whole real estate crush andmy magazines all went down.
Courtney Bohm (13:53):
Wow.
Mark Shaffer (13:53):
And I had a shelf.
On just about all of them I hadone or two left and I thought
you know what am I going to do?
So I called my clients so theclients I had left I said, hey,
I got to close the magazineuntil this recession is over and
they said, no problem.
So in eight or nine we closedthese other magazines because
they were getting too small.
People didn't know what theworld was ending or whatever.
(14:13):
And by 2009,.
I thought I got to do something.
I've got 20 clients in myrestaurant magazine.
I got 20 in the home and garden20.
And what can I do with allthese clients that really want
to stay?
They're still in business but Idon't.
And I thought maybe I need tocreate a magazine and put them
all in that.
So I thought but what would Icall it?
Because on the strip is allthat's not my Vegas.
(14:33):
These are strip people and Iwas.
I was in my laboratory.
I call my laboratory my shower.
My best ideas come there and Iwrite it on the wall so I, I'm
thinking that's not, that's,that's the strip, that's the
tourist Vegas.
You know, this is my Vegas uphere and I thought that's what
I'll call it and I wrote myVegas on the shower door wall
and, uh, I went back to theoffice the next day and I
started putting it together andyou may have seen the tabs here,
(14:56):
the color tabs.
So each one of these color tabsis a different section.
Okay, so now we have a home andgarden section, we have a real
estate section, a legal section,a restaurant section, this
section, that section that's howit's created.
It's really 10 magazines in one.
Wow, and we section them offand we call it the first
formatted magazine in Las Vegas,because in the restaurant
(15:17):
section, if you're readingsomething about how to make a
chef's lasagna recipe, you don'twant a pooper scooper ad over
here on the right.
So we have restaurants andrestaurant ads and stories in
the restaurant section.
We have a home improvement adsand stories in the home
improvement section.
We have real estate stories andreal estate advertising in the
real estate section.
So it's all sectioned off.
So it was born in the recession.
Courtney Bohm (15:40):
So it's a, it's
something for everyone,
basically.
Mark Shaffer (15:42):
Something for
everyone.
Courtney Bohm (15:43):
Something for
everyone.
I love that.
So if there's like a restaurantthat wants to be featured, they
just reach out to you directlyfrom the website.
Mark Shaffer (15:51):
Oh yeah, yeah,
sure, they can go to
myvegasmagcom, or they can callmy cell phone.
I'm seven days a week.
You know, there's an old sayingif you love what you do, you'll
never work a day in your lifethat's and I haven't.
I haven't worked in 30 years.
I love this business.
I have so much fun I I say it'smore of a.
I call it.
Some people say a hobby.
Well, it's way past a hobby,it's now a sport for me.
(16:13):
Business to me is a sport andat the end of the day, you know,
my faith over god is uh, youcan't take any of this with you.
So have fun while you're'rehere and move the pieces around
on the chessboard and play yourbest chess game and have fun.
Whether you win or lose, youalways win.
If you love God, you can neverlose.
Trish Williams (16:33):
Absolutely Amen
.
Mark Shaffer (16:35):
My faith is this
is all faith-based powered
magazine, and I love it.
If God gives me a differentdirection 10 years from now,
that's okay too.
Whatever he wants.
Trish Williams (16:45):
Yeah, just
those doors open.
You got to go through them,right.
Mark Shaffer (16:48):
Right, right.
So right now, God's blessingthe daylights out of it.
We also have my Nashville andmy Austin open up.
Trish Williams (16:53):
I saw that, so
that is all you.
Courtney Bohm (16:56):
Yeah, I saw that.
Yeah, so.
I did know.
I was aware thatthey were out there, but I did
not know that that was you.
That's amazing.
So you have partners in theseother states that are Well, no,
oh, I don't.
Mark Shaffer (17:08):
And that's where
the challenge is right now,
because well, for example,tuesday I'm flying back to
Nashville and I have to fly backto Nashville and work that one.
Then I've got to fly to Austin.
In February we're having a bigAustin Woman's Power Lunch, and
it's a bit much.
So you're doing everythinguntil January January coming up
because I believe, now that ourcountry is in on the right
(17:30):
direction, they'll afford thenext four years.
I'm excited that business isgonna boom.
I have faith yeah that this isgonna boom, and so I'm gonna go
ahead and invest in what'scalled a franchise system okay
and then I'll have boots on theground in every city and the
goal is to get to ten cities.
I want my Charlotte, my Dallas,my San Diego, my Phoenix, my
(17:50):
Orlando, my Tampa, all theSunbelt States because I don't
like the cold.
I don't want my Chicago or myNew York.
Courtney Bohm (17:57):
Chicago is a cool
city, but it is very cold it's
just the weather.
Trish Williams (18:00):
Yeah, my New
York needs to come with some
gloves and a beanie.
Yeah, so if other people arewatching and you're in these
states because we do have peoplewatching kind of all around the
country if you are in any ofthose states and you're
interested, reach out to Mark,of course, and get some more
information on that.
So, yeah, that's exciting.
Now, you talked about havingfun and I know that I am.
(18:24):
I think I'm on your email blastsystem so I see all and I've
gone to many of them.
You are doing events like crazy.
What types of events are youdoing here and what are these
events?
Who goes to them?
Who's invited to them?
How do you get invited to them?
Mark Shaffer (18:42):
Well, let me see
the five W's who, what, when,
where and why.
I'll keep it short here.
First of all, I do want toaddress the fact that why, when
you're a magazine business likethis, we sit in an office over
here in South Summerlin and ifwe didn't do events, we wouldn't
really meet anybody and wewouldn't have any friends and we
wouldn't have any fun.
(19:02):
So, uh, it keeps us relevantdoing the events.
It keeps out there in thepublic eye, because a lot of
these city magazines they do nothave events in these other
cities, yeah, and as a result,uh, they're just a magazine with
no face, right?
So we put a face on it and thenyour name with a base and all
that good stuff, we bring thestaff out and and we'll have
events from.
We try to do one a month.
Courtney Bohm (19:22):
Oh, one a month
Wow.
Mark Shaffer (19:23):
Yeah, and it could
be a spa party.
Maybe one of our clients has anew med spa and they're having a
grand opening and we want tohelp them, so we'll support them
with a grand opening.
We might have our own.
Well, every Halloween we do ourown big party, Blue Martini.
We have a little party there.
About 1,500 people show up.
It's kind of fun and a lot offun and amazing and it could be.
It could be a lawyer party athis office, maybe celebrating
(19:44):
something, and it doesn't any ofour clients that want to throw
a party.
If you want to throw a party atyour real estate office, let me
know.
We'd love to help you andsupport you and it gets us out
there.
And there's a restaurant thatjust opened up and we just did a
big event over there.
We had a two or 300 people showup last week Empanadas,
Empanadas.
(20:06):
Empanadas yes.
Anna and Adam's new restaurantfrom Viva Brazil.
They just opened up that oneand we had a great night there
just last week and we lovegetting out there meeting the
people and shaking hands and itjust makes it real.
Trish Williams (20:18):
Yeah, yeah,
definitely, and I've been to
some of your top 100 events thatyou've had for different
professions and it is a greatnetworking opportunity too,
because it's not when you have atop 100 professionals.
It's not just realtors or it'snot just doctors Everybody's
there.
I've met doctors, lawyers, likeall types of people in all
(20:41):
different types of industries,so it's great networking.
If you are a business owner andas a business owner, you have
to meet people you have to getout there.
You have to meet people.
You have to, like you said, getyour face out there, because
people want to put a face with aname, especially here in the
Valley.
We are a big city but we'realso a very tight knit city.
Courtney Bohm (21:03):
We really are.
Mark Shaffer (21:04):
Well, and on that
fact, it's my Vegas, when I
wasn't even looking over thelast.
Next year will be 15 years.
Wow.
And without even reallyrealizing it, we wound up
forming our own little community.
So we'll have these events and,like you said, a realtor can
meet a doctor, who can meet alawyer, so and everybody's doing
business with each other.
(21:24):
It's about 500,000 people.
Right now, About half a millionpeople are connected to MyVegas
Magazine and some just readingit and some coming to all the
events and you know, indifferent levels, and it's
really turned out to be acommunity.
So I know a community.
So I know that a doctor, youknow, has to get his dog groomed
.
And the dog groomer sometimesneeds a lawyer.
(21:45):
You always want to have alawyer.
And the lawyer sometimes wantsto go out to a nice restaurant
neat.
Yeah, and then the restaurantowner sometimes needs a dog
groomer.
They just keep helping andserving each other, and so it's
turned out to be a community.
Yeah, and I didn't even knowthat was happening.
Courtney Bohm (22:00):
Yeah, that kind
of organically forms itself when
you have something that justhas everyone together.
Yeah, I love that.
Can you subscribe online aswell to be up to date?
Do you guys do like emails of?
what's going on in the events.
Mark Shaffer (22:12):
Yes, you sure
can.
Again, myvegasmagcom.
Okay, you know somebody elsehas myvegasmagazinecom.
Really, yeah, and I wasnegotiating with them a couple
of years ago during Corona, but-.
Trish Williams (22:23):
Well, we don't
know about them.
Mark Shaffer (22:30):
He's in California
and we'll seal the deal someday
but right now it'smyvegasmagcom.
Trish Williams (22:32):
Myvegasmagcom
and one of the things that I
absolutely love about yourmagazine and about doing a
feature in it.
I did a feature, as I said,many years ago.
That link is still there.
I have it in my signature line,so that is as an advertising
piece.
It never goes away.
So that is, you know, as anadvertising piece, it never goes
away, which is pretty.
I think it's pretty awesome.
(22:52):
You know, like a lot of you know.
Whenever you do a magazine, it'slike, oh, that's irrelevant,
that's so many years old, itdoesn't go away.
You always kind of have accessto that forever and, as someone
that's advertising for theirbusiness, I think that that's a
great option.
Mark Shaffer (23:07):
Well, we call it
permanent advertising.
Social media also is changingtoo, even our social media.
But these magazines, they havea five-year shelf life, just a
hard copy itself.
And what I know to be true also, and you may know too, is if
you post something on socialmedia this morning, tomorrow,
it's buried.
In fact this afternoon you wouldsay, oh, oh, it was here a
(23:29):
while ago, I find it again.
Oh, I can't find it right now.
Yeah, I mean, how many timeshave we said that doesn't, never
mind, but it was a cute meme orsomething.
On the social media you sawanyone to share with your friend
and a two hours later you can'tfind it.
This gets buried it becomesirrelevant.
So I think, yeah, social mediais.
I call it temporary advertising, but you got to keep doing it.
You got to do.
People used to say, post two orthree times a week, I'm talking
(23:52):
two or three times a day.
Courtney Bohm (23:55):
Yeah, more you do
, just stay on top.
Trish Williams (23:58):
And video makes
it a little bit higher in the
analytics and gets you that Icall it Google juice.
Mark Shaffer (24:05):
Gets you.
Google juice and things likethat.
Courtney Bohm (24:07):
You know there's,
there's definitely a um, a
method to it.
Mark Shaffer (24:11):
As a result, we
have a full-time social media
manager at our office, andthat's what she did for all of
our cities.
Yeah, posting every day, allday, just to keep it on top.
You can pin to the top.
Courtney Bohm (24:20):
It's a full-time
job.
Mark Shaffer (24:22):
You want to keep
the fresh stuff going, the fresh
news, and you got to keep itout there.
Trish Williams (24:25):
But social
media.
One thing about advertisingwith social media is while
social media advertising worksor at least I found out, you
know in in my business whilesocial media advertising works,
you do have to drive it to a um,a solid, fort assault like a
magazine or a um, you know like.
You want to drive them to yourwebsite.
(24:46):
You want to drive them tosomething that's solid, because
that's you that you use socialmedia to capture, but that's not
going to make the engagement.
Mark Shaffer (24:55):
Yes, and we call
that funnel marketing okay so we
create the funnel marketing.
We help all of our clients outwith that too, if they don't
have a funnel system on theirwebsite.
It's one of the first things Italk to them about.
In fact, yesterday I wastalking to a lady about her and
her and her business.
They do a hair loss and theydon't really have a funnel from
for men.
You know hair loss for men andor hair replacement, and you
gotta have a funnel these daysif you don't have a funnel yeah
(25:18):
you're gonna miss it and youwant to put everything you would
drive everything to that funnelright basically to your website
that says hey, for a freeconsultation or for a free CMA
or something in your business,for a free loan analysis or
whatever.
You got to have that funnel andyou want to drive all your
traffic to that funnel.
Courtney Bohm (25:34):
Yeah, so you do
consulting with business owners
as well.
Mark Shaffer (25:38):
You know that's
all I.
You know, when I spent about5,000 in the last 40 years I've
been meeting businesses I'mgoing to say about 5,000 of them
and they tell me what's workingand what's not working Right,
and sometimes I sit behind thedesk at their computer and I see
little stickies on theircomputers I shouldn't even see.
They invite me to the backoffice and I'll see like bring
(26:00):
home milk for the baby or callthe divorce lawyer.
I'm like, well, I wasn'tsupposed to see that.
And he's like, yeah, youweren't supposed to see that
mark.
But you know, but they need meand they need this help and
marketing and when you get inclose with your clients, so
close as you wind up consultingwith them.
Yeah, then I have, a few yearsago, uh, five years ago, I had
(26:20):
to stop, uh, the free consulting.
I'd also have a friend of minecame to me.
I said, mark, I want to start acoupon magazine and you know
magazines and you can help mestart one.
I said, well, I'll give yousome words of wisdom.
We spent two hours together andI didn't.
He was a friend.
But after about 10 of those Isaid I got to stop giving this
free advice.
I guess I'm getting to thatpoint where I got to be a
(26:41):
consultant and I got to maybecharge.
I don't know.
So it just kind of came withthe territory.
All of a sudden you started itjust came up.
I mean, it just turned out to beso I could talk to anybody
about their business and gettingthe word out.
Courtney Bohm (26:53):
That's great,
definitely.
Mark Shaffer (26:55):
In different areas
, not just magazines, Billboards
, radio TV.
We do it all.
We can do press releases.
We can do everything for you,oh.
Trish Williams (27:00):
I love that you
do billboards too.
Mark Shaffer (27:13):
Our company is
Mark One Media, which stands for
mom, who was my number oneinspiration in my whole life my
mom, and that's our corporatename, and as a result of that,
we have the magazine.
This is one of the productsthat we do, but we can do
everything for you marketing,from social media management to
SEO, building your website,getting your billboards up, put
you on TV radio.
Courtney Bohm (27:33):
Wow.
Mark Shaffer (27:34):
So we're connected
with all the other media
companies in town.
Trish Williams (27:38):
So you have a
lot of resources available for
business owners and, especiallyif you're trying to start up a
business in Las Vegas, you wantto get connected to someone
who's connected in the community.
That's very important becausethat's going to open doors for
you.
You're going to be able to meetpeople and be able to help
increase your success rate bydoing so.
Mark Shaffer (27:59):
And I can add one
point to that A lot of people,
when they build a business, theyforget about marketing.
It's so important.
So they say, you know, we goteverything going.
We got this med spa.
We've got, you know, over amillion dollars in machines here
.
We can do anything to make awoman look beautiful, but we
forgot about advertising.
No one knows you're there, itdoesn't matter, right?
So if you go to
college they'll tell you to you
(28:21):
know, set aside a budget in thebeginning, just like church.
You know, the first 10% fortithing and church.
You know you need to puttogether five or ten percent for
marketing because especiallyyour first five years to get the
word out.
Trish Williams (28:31):
Yeah yeah,
definitely, you have to give,
give yourself exposure.
And, speaking of exposure, youstarted a podcast
yes you, because of you, yougot me hooked on this.
I love these podcasts.
they're so fun and yeah, so westarted the uh the my vegas show
as a result of our friendshipwith you and I didn't add
earlier, so let me add it now.
You're talking about what youknew about my company.
(28:52):
What I know about you is soawesome, authentic, genuine,
real.
You know just a beautiful womaninside, you know, and outside,
and it's just like you don'tmeet a lot of high quality
people like you.
So I'm so glad to tell you thathere on TV.
(29:15):
Well, we want
you on the show now, every day.
All right, thank you, mark.
Mark Shaffer (29:19):
But honestly, yeah
, I mean, wow, what a beautiful
woman you are.
I mean it's hard to findquality people, so thank you for
being my friend.
Trish Williams (29:25):
Thank you.
Thank you for being my friend.
Thank you, thank you for beingmy friend.
I am, I've been very gratefulto know you and since we met
years ago, it's been great, andyou are also a very authentic
and genuine person here in theValley and I love that.
I love coming across peoplethat are real, that are.
You know, there's so many.
(29:46):
Some people use our city right.
You know there's some peoplethat just come in here and they
like crap all over everythingand they just like try to use
people and don't like take thevalue of relationships as
important in the city.
Mark Shaffer (30:00):
And some people
say they're real and they're not
.
Trish Williams (30:02):
Yeah, exactly,
exactly, and you tend to come
across a lot of people that youknow are here temporarily and
they're not trying to build orcreate real relationships or do
anything, and I don't think toohighly of those people,
obviously.
So when I do, you know, I dothink I have a skill of
(30:23):
recognizing authenticity inpeople.
Courtney Bohm (30:25):
Yeah, well, it's
something you develop when
you've been in this town longenough.
Yeah, absolutely, and I knowwhat you mean.
I'm going.
You've been in this town longenough?
Yeah, absolutely, and I knowwhat you mean.
I'm going to go to some of yourevents coming up.
Come on,
Trish Williams (30:33):
yes, I'd love
to.
We can go together.
Courtney Bohm (30:36):
I'd love it.
Yes, we can go.
I love going to stuff like that.
Mark Shaffer (30:43):
They're a lot of
fun and I at Canongate Country
Club is our next one, and it'sthe Women's Empowerment Lunch.
Courtney Bohm (30:48):
Oh, I love that.
That's perfect for us.
Mark Shaffer (30:49):
Yeah, I would love
to go, so you want to get
powered up and you want to meetsome more amazing women and, of
course, in your business, you'rebound to find somebody that's
moving some real estate at thesame time, or has a real estate
interest, you know.
But it's a daytime luncheon atCanongate.
We do it about three or fourtimes a year and you'll love it
Some great speakers.
I'm the only guy there, so Ihave to just introduce you and
(31:11):
then I get out because there'stoo much estrogen there for me,
but you would love it.
Yeah, CandyGate, and you canfind out about it on our website
, perfect.
Trish Williams (31:20):
And Mark one
more time can you tell people
how they can reach you, how toget to your website, how to get
more information?
And if you guys are doing anytype of business here in the
Valley, you really should reachout to Mark and get some
information.
Get some advertising going on,start making yourself known out
there.
Mark Shaffer (31:37):
Absolutely, yeah,
sure.
So two ways, obviously ourwebsites, which is myvegasmagcom
, and then our phone number,702-792-2378.
Courtney Bohm (31:48):
Okay and people
can just call you and text you.
Trish Williams (31:51):
You give your
phone number out like that Well,
that's, the office number of mycell phone is 702-497-5715.
And yes, I give it out likethat, because it's not even my
cell phone anymore.
Mark Shaffer (32:01):
Tomorrow's
Thanksgiving, though.
Courtney Bohm (32:02):
It's a business
Maybe the day after tomorrow.
Trish Williams (32:04):
Yeah, maybe the
day after tomorrow.
Tomorrow we will be stuffingourselves and I am going to be
cooking like crazy.
So yeah, thank you guys fortuning in.
If you do need to get a hold ofme, I'm Trish Williams and my
phone number is 702-308-2878.
That's my cell phone.
Call me, text me.
You can reach me.
(32:25):
If please don't call metomorrow, you're going to be too
busy cooking.
I'm cooking for an army, soit's going to be a hectic day
tomorrow and Courtney, how dopeople get a hold of you?
Courtney Bohm (32:36):
So if you'd like
to get a hold of me,
702-416-6918.
Trish Williams (32:41):
Yeah, and
Courtney, they can talk
to you about mortgages and theserates getting better.
Courtney Bohm (32:46):
So excited.
Trish Williams (32:46):
Yes we are
excited for that.
We'll do some Black Friday homeshopping
Mark Shaffer (32:52):
.
Yes, Trish has all the housesand Courtney has all the money
Exactly Perfect pair, perfectpair.
Trish Williams (32:59):
So we got you
guys covered on everything.
Yes, and thank you guys fortuning in.
If you are watching the show,please like, share, and if
you're on YouTube, hit thatsubscribe button.
We are getting an amazingamount of views.
I'm so grateful for that.
However, I would love to seesome more subscriptions, so hit
that subscribe button please,and that way, you'll get
(33:20):
notified every time we have ashow.
We're here every Thursday andwe'll see you guys next week.
Happy Thanksgiving.
Happy Thanksgiving.
Intro (33:29):
Welcome to Vegas Realty.
Check your go-to podcast for allthings Las Vegas real estate.
Whether you're buying, sellingor investing, we bring you the
latest market trends, insidertips and expert insights to
navigate the ever-changing LasVegas realty landscape.
Tune in each week as we breakdown the data, answer your
questions and help you make thebest real estate decisions in
(33:50):
the entertainment capital of theworld.