Veterinary Voices

When Sarah shares a Culture Story from her personal profile, her vet school friends believe her. When your clinic posts the same thing, it's marketing.

Sarah has 338 Facebook friends, 500 LinkedIn connections, 264 Instagram followers. Jake and Emma have similar. That's thousands of vets and nurses you'll never reach from your clinic account alone.

But most clinics haven't asked their team to share because you&apos...

Dr Loren Cribb has been calling Gisborne home since 2014. She started as a nervous new grad from the South Island and stayed for the trauma cases, the hunting dogs, and a nursing team that's always "one step ahead."

This is what it's actually like to work at CareVets Gisborne.

The variety: "If you're only wanting to do vaccinations and dentals, it's not the clinic for you. If you like a little bit o...

You're posting about your team. Nothing's happening.

That's because you're copying clinics who haven't figured it out either.

This episode shows you what you're actually looking at when you see those bland team posts - and why the water cooler conversation you keep having is the actual problem.

I'm Julie South. I run VetClinicJobs and help vet clinics across Australia, New Zealand and beyond build Cu...

Three-minute commute. One traffic light. Equipment that surprises people. And a team so competent that Emma doesn't get called when her team is on call at the weekends.  

Emma moved from Auckland four years ago and describes what it's like working somewhere that invests in building capability in-house - whether that's funding her Bachelor's degree or equipping the clinic to handle cases that would otherwise mean ...

Are you going dark between job ads—and is that silence costing you when the next resignation hits?

Most vet clinics think you stop posting when you're fully staffed. Then someone resigns and you're introducing yourself to complete strangers. Again. Just like last time.

This episode is about why the ordinary moments you're dismissing—the blurry photos, the mundane Mondays—are exactly what keeps you visible to future vet...

Sarah left CareVets Gisborne. Then she came back.

In this episode, you'll hear why the team she left was the team she missed most, what it's really like becoming part of a community where you chat about patients while doing your grocery shopping, and the clinical variety that comes with being the main option when referral hospitals are too far away.

If you're a small animal veterinarian looking to make your next career...

Most great vets and nurses already have a mental shortlist before they start job-hunting. Clinics they've noticed, names they recognise, places that seem good to work for.

If you're not on that list, you're starting cold when you post a job ad. And you'll stay cold for a very long time, no matter how much you spend on job boards.

Here's the problem most clinics don't realise: you think you're active...

Dr Anna knew nothing about New Zealand before leaving Dublin, Ireland. Just that the weather would be terrible - like at home.

A year later, she's thinking about residency.

This is the final episode in the VetsOne Employer of Choice series. You'll hear what the first year as a new graduate actually looks like—from someone who arrived knowing nobody and nothing about where she'd be living.

What you'll hear:

• Seven...

"You're not hiring staff. You're trying to bring back awareness from the dead", that's the point Julie South makes today.

Most vet clinics think they have two options: advertise when hiring, or do nothing when fully staffed. 

But that "doing nothing" phase is costing you more than you realise — and it's not just the job board fees you see on invoices.

When you go dark between hires, four things ...

What Support Actually Looks Like: Two Vet Nurses on Corporate vs Private Practice 

Brooke and Abi are both veterinary nurses at VetsOne. One's been there two years, the other nearly two. Both came from clinics where they felt unsupported. Both found something different.

In this episode:

• What "support" actually looks like when teammates pick up the slack on rough days
• How Brooke discovered a passion for palliative car...

Most responsible for recruitment in a vet clinic, think they're building their employer brand when they post a job ad.  They've written a detailed description, listed benefits, maybe mentioned their culture.  They hit publish and wait for applications.

Then nothing happens.

So they rewrite the ad, add more platforms, spend more money. Still nothing.

They're advertising without marketing. And advertising without marketin...

Dana relocated 1300 kilometres from Central Otago to Hawke's Bay specifically for this veterinary nursing position at VetsOne. 

In this episode:

• Why she moved 800+ miles for a nursing role—and what it took to build a new life knowing only 3-4 people
• Corporate vs. privately owned clinics: "You feel more like a family member rather than just a number"
• Weekly role rotations that pair nurses with different vets daily—cre...

Your clinic's website, social media and team page were built to attract pet owners. When you send job seekers to that same content, you're asking consumer marketing to do employer brand marketing's job.

It simply can't.

The person visiting your website to book an appointment is looking for completely different information from the veterinary nurse deciding whether to apply for your position. 

Your consumer marketin...

In Part 1 (ep 1009), you heard Dr Mia's journey as a mature student to veterinary medicine, her transition from mixed to small animal practice, and how VetsOne supported her herbal medicine side hustle. You also heard why she left—and what drew her back 18 months later.

In Part 2, Dr Mia walks through the practical day-to-day realities of working at VetsOne.

In this episode, you'll hear about:

• After-hours arrangements: H...

Dr Mia describes VetsOne as her "forever home" - and after hearing her story, you'll understand why.

In this first part of our conversation with Dr Mia, you'll discover how a new graduate found a clinic that not only supported her transition from mixed to small animal practice, but actively championed her interest in herbal medicine when she could have been dismissed as "witchy" or "alternative.&qu...

Someone resigns. You advertise. Months pass with no suitable applicants. You spend thousands across multiple platforms. Eventually you fill the position, turn everything off, and breathe a sigh of relief.

Then 18 months later, someone else resigns and you're back at square one, starting the entire exhausting cycle from scratch.

If this pattern sounds familiar, you're stuck in a cycle that most vet clinics don't realise...

VetsOne: 34 Years of Evolution - Amanda

What does 34 years of loyalty to one veterinary clinic tell you? When Amanda started at VetsOne in 1990 as the last on-the-job trained veterinary nurse, she couldn't have imagined she'd still be there today—now as operations manager, leading a team through floods, growth, and transformation.

In this episode, Amanda shares what generosity of thought and generosity of time actually look...

What does it look like when a veterinarian who knew at age five what she wanted to be deliberately steps back from clinical work to build something bigger?

Dr Sharon Marshall, one of VetsOne's three directors, has spent 25 years in Hawke's Bay building not just a veterinary practice, but a culture designed to outlast her. 

In this first of two conversations, she reveals how she reconciles the tension between being a vet and...

This is the final episode in the VetsOne Employer of Choice series where Dr Sharon Marshall brings it all together—the philosophy, the practical support, and the vision for where this 80-year-old practice is heading.

In Part 2, Dr Sharon gets into the specifics of what stepping into leadership at VetsOne actually looks like day-to-day.

In this episode, you'll hear:

• How VetsOne supports first-time leaders (3-month induction, m...