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August 11, 2025 14 mins

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You know you should include salary ranges in your job adverts. You've probably read the articles, heard the advice, maybe even started typing a figure... then deleted it again.

There's something about putting that number out there that gives vet clinic practice owners the absolute heebie-jeebies. But what if I told you that this fear is costing you 80% of your potential applicants?

Here's what's actually happening: while you're worried about revealing "commercially sensitive information" to competitors, 4 out of 5 jobseekers are walking away because they don't know if your role fits their financial needs. Meanwhile, practices that do include salary ranges report 44% more applicants and significantly higher quality candidates.

In This Episode You'll Discover:

  • Why veterinary professionals check salary information FIRST in job adverts (before reading anything else about your practice)
  • The three specific fears keeping practice owners awake at night about salary transparency—and why they're worse in your imagination than reality
  • How to use the "range strategy" that preserves negotiation power while attracting 44% more qualified applicants
  • Why salary transparency saves you money and eliminates time-wasters—while salary secrecy costs you 80% of potential applicants
  • The fatal mistake that's automatically eliminating quality candidates before they even consider your practice

This week's actionable takeaway: Pick one upcoming job advert and commit to including a salary range—you'll transform your applicant quality while saving time and money on recruitment.

Essential listening for veterinary practice owners who want to attract the right people efficiently instead of wondering why quality candidates aren't applying.

Brought to you by VetClinicJobs—direct hiring, reimagined. No agency.

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs


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