You've just finished writing what you think is a brilliant job advert. But have you done this: taken your generic clinic template, swapped out "veterinarian" for "veterinary nurse," hit publish, and wondered why you're not getting quality applications?
Here's the likely reality: what attracts veterinarians doesn't necessarily attract veterinary nurses, and what motivates veterinary nurses might not resonate with your support team. Yet most vet clinics use the exact same generic template with just a title change—completely missing what each role actually cares about.
In This Episode You'll Discover:
- Why veterinarians want to know about case variety and mentorship opportunities while nurses care about teamwork and being valued for their expertise
- The three key strategies for tailoring job adverts that speak directly to each role you're hiring for
- How to address role-specific concerns (like veterinarians worrying about isolation or nurses feeling undervalued)
- Why describing veterinary nurses as "helping the vet" kills applications from skilled professionals
- The fatal mistake of making support staff roles sound like afterthoughts instead of meaningful team contributions
This week's actionable takeaway: Rewrite your current job adverts using role-specific value, concerns, and growth opportunities—transform generic templates into targeted messages that attract the right professionals for each position.
Essential listening for veterinary clinic owners who want to attract veterinarians, veterinary nurses, and support staff who are genuinely excited about their specific role in your clinic.
Brought to you by VetClinicJobs—direct hiring, reimagined. No agency.
Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.
The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs
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