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July 21, 2025 12 mins

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You've got their attention with your job title—now you have exactly 10 seconds to convince them not to hit the back button.

Join host Julie South as she reveals why "We are a busy small animal practice seeking a veterinarian" is killing your hiring success before jobseekers even get to your amazing benefits. Your opening paragraph is make-or-break territory, and most practices are getting it completely wrong.

You'll discover:

  • Why jobseekers abandon job adverts within seconds (and it's not what you think)
  • The three-part strategy that transforms boring openings into irresistible invitations
  • The "dream day" technique that puts jobseekers right into your practice (before they've even applied)
  • Why starting with "Established in 1985" is sabotaging your hiring efforts
  • The one ratio that veterinary professionals scan for—and why it matters more than your equipment list
  • How to address the after-hours elephant in the room without scaring people away
  • The fatal mistake that makes your opening sound corporate instead of human

This week's actionable takeaway: Transform your generic opening paragraph into a compelling connection that shows veterinary professionals exactly what's in it for them. Because getting the click is only half the battle—keeping them reading is where the magic happens.

Essential listening for veterinary practice owners who want to stop losing great jobseekers in those crucial first 10 seconds.

Brought to you by VetClinicJobs—direct hiring, reimagined. No agency.


Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs


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